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Altec Lansing Announces New Web Site Featuring 'Interactive Sound Theater,' Real Audio and Other Advanced Audio Technologies.


MILFORD, Pa.--(BUSINESS WIRE)--July 25, 1996--The first Interactive Sound Theater for the Internet, allowing visitors to experiment with audio in various locations within a virtual home theater An audio/video entertainment center that has a large-screen TV and hi-fi system with three speakers in the front (left, right and center) and left and right speakers in the rear. Starting in the early 1990s, video inputs were added to stereo receivers and preamplifiers.  setting, is being launched Thursday on Altec Lansing Altec Lansing Technologies, Inc. is a manufacturer and marketer of computer and home entertainment sound systems, headphones, and microphones for personal digital media.  Technologies' new Web site, www.altecmm.com

Altec Lansing, a leader in home theater and computer sound system technologies, developed the site to provide visitors the opportunity to experience a variety of Altec Lansing products for the first time over the Internet. On the interactive site, visitors can choose particular products within a virtual theater and then witness the theater's multimedia sounds and sites.

"We are delighted to be at the forefront in bringing advanced audio to the World Wide Web," commented Edward Anchel, president and chief executive officer of Altec Lansing Technologies

www.altecmm.com features RealAudio(R), thus delivering streaming audio A one-way audio transmission over a data network. It is widely used on the Web as well as company networks to play audio clips and Internet radio. Computers in home networks stream audio (mostly music) to digital media hubs connected to home theaters. , audio clips lasting 30-seconds or more and shortened short·en  
v. short·ened, short·en·ing, short·ens

v.tr.
1. To make short or shorter.

2.
 download time for visitors. Neographic Inc., the New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 City-based firm which developed the site with Altec Lansing, incorporated Javascript so users can repeatedly change from different sections without having to re-load each page.

Animations are featured through CompuServe(R) 89A GIF GIF
 in full Graphics Interchange Format

Standard computer file format for graphic images. GIF files use data compression to reduce the file size. The original version of the format was developed by CompuServe in 1987.
 format, making the Altec Lansing location one of the first audio sites on the web to embrace this entertainment-oriented technology. Product information goes well-beyond what is available in a conventional catalogue and users can access product information from a variety of different fields.

Press releases and other product and technology updates are regularly posted as well. Interactive features include the ability of consumers to register purchases on-line through the use of CGI CGI
 in full Common Gateway Interface.

Specification by which a Web server passes data between itself and an application program. Typically, a Web user will make a request of the Web server, which in turn passes the request to a CGI application program.
 registration forms.

www.altecmm.com is expected to be a popular new location on the World Wide Web. In previewing the site, "Timecast" the official Real Audio review, noted, "Many computer companies showcase their products on Web sites, but few do as good a job as Altec Lansing Technologies. Its `Interactive Home Theater' invites visitors to explore a rich visual and audio world that showcases the company's audio products. This site is clearly in the vanguard Vanguard

Any of three unmanned U.S. experimental satellites. Vanguard I (1958), the second U.S. satellite placed in orbit around Earth (after Explorer 1), was a tiny 3.25-lb (1.47-kg) sphere with two radio transmitters.
 of organizations that use the Web as an alternative to traditional marketing methods."

Altec Lansing Technologies Inc., based in Milford, is combining its leadership in computer and home theater sound systems with additional developing technologies to serve as a catalyst in the convergence of personal computers, consumer electronics and telephony Meaning "sound over distance," it refers to electronically transmitting the human voice. In the beginning, telephony dealt only with analog signals in the circuit-switched networks of the telephone companies. .

The company is privately-held and employs approximately 300 people worldwide. In addition to the company's U.S. headquarters and offices, Altec Lansing has offices in Asia and Europe. Altec Lansing's advanced development facility is in Israel.

CONTACT: Altec Lansing Technologies

Andrew Bergstein, 814/234-1230, 814/234-6687 (fax),

axb35@email.psu.edu
COPYRIGHT 1996 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jul 25, 1996
Words:438
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