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Altec Lansing Announces New Home Theatre Audio Solutions.


MILFORD, Pa.--(BUSINESS WIRE)--Oct. 16, 1998--

ADA Ada, city, United States
Ada (ā`ə), city (1990 pop. 15,820), seat of Pontotoc co., S central Okla.; inc. 1904. It is a large cattle market and the center of a rich oil and ranch area.
100 Series Provides Powerful Stereo, Dolby(R) Pro-Logic and

Dolby(R) Digital Capabilities in High Fidelity high fidelity
n.
The electronic reproduction of sound, especially from broadcast or recorded sources, with minimal distortion.



high
 Two-Piece Solutions

Altec Lansing Altec Lansing Technologies, Inc. is a manufacturer and marketer of computer and home entertainment sound systems, headphones, and microphones for personal digital media.  Technologies Inc. Friday announced an exciting new category of audio products for the consumer electronics space.

A long time audio industry leader, more recently Altec Lansing has applied its technology to products developed for the computer industry. Today's announcement marks the fusion of exciting new technologies with high-fidelity consumer electronics products.

The ADA104 and ADA105 are the first of many new consumer electronics products that Altec Lansing will bring to market. These products offer consumers the benefits of audio technologies such as Dolby Pro-Logic and/or Dolby Digital A digital audio encoding system from Dolby used in movie and home theaters. First used in 1995, Dolby Digital employs Dolby's AC-3 (Audio Coding-3) coding and compression technology and is the standard for DVD-Video and HDTV.

5.
 playback delivering multi-channel surround sound An audio recording and playback system that uses five or more channels plus a subwoofer channel. See 5.1 channel and 3D audio. .

The initial introduction of these products at retail will be carried by over 500 Circuit City stores nationwide.

"These products provide a wonderful opportunity to deliver quality audio to a different segment of consumers," said Edward Anchel, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Altec Lansing Technologies Inc. "The ADA100 Series offers the consumer a truly unique sound solution for the home theatre environment incorporating award-winning speaker design with high caliber audio and power that customers desire. We are proud that Circuit City will be our distribution partner for this exciting new product line."

"For customers that have not purchased traditional surround sound speakers, this is a product that eliminates the barriers," said Blaine Altaffer, Circuit City's senior national buyer. "The ADA104 and ADA105 provide a cinema-like experience without taking a lot of space and requiring extensive wiring. Consumers will love this new product for its big sound, low price, easy set-up and space saving convenience."

The ADA104 is a two-piece solution offering stereo and Pro-Logic playback compatible with DVD/VHS movie content in the market today. The system carries a total of 40 watts of power including a 20 watt subwoofer A speaker that reproduces the lower end of the audio spectrum. A subwoofer system may include a crossover circuit which switches frequencies at approximately 100Hz and under to the subwoofer, while passing the rest of the signal to the main speakers. . The set-top speaker (1 unit) is easily placed on top of a television for convenient and simple installation.

The patented side-firing speaker design allows the two-piece unit to playback multi-channel audio in any environment. This product is now available at Circuit City at a suggested retail price of $299.99.

The ADA105, a two-piece solution, adds the benefit of Dolby Digital, 5.1 multi-channel audio. This unique system streams true Dolby Digital Surround sound from DVD DVD: see digital versatile disc.
DVD
 in full digital video disc or digital versatile disc

Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology.
 or Divx players. The ADA105 boasts a total 80 watts of power including a 40 watt subwoofer.

As with the ADA104, this speaker set-up incorporates Altec Lansing's patented side-firing speaker design, providing true multi-channel excitement. This unique design, in addition to the two-piece set-up, eliminates the clutter of connective wiring found in most home theatre units. Wood cabinet construction provides high fidelity sound reproduction and adds drama and low frequency dynamics.

The simple plug and play installation allows consumers to easily bring real, high-quality cinema sound to their home theatre experience. This product is now available at a suggested retail price of $399.99.

Altec Lansing Technologies Inc.

Altec Lansing Technologies Inc., based in Milford, is a leading designer, developer and manufacturer of high performance speaker systems that deliver high quality, high fidelity audio output for personal computers. The company employs about 1000 people worldwide.

In addition to the company's headquarters, Altec Lansing has offices in Walnut Creek Walnut Creek, residential city (1990 pop. 60,569), Contra Costa co., W Calif., in the San Francisco Bay area; inc. 1914. It is the trade and shipping center of an extensive agricultural area where walnuts are among the major product. , Calif.; Austin, Texas; Seattle; Houston; Cary, N.C.; Royston Herts, England; Hong Kong Hong Kong (hŏng kŏng), Mandarin Xianggang, special administrative region of China, formerly a British crown colony (2005 est. pop. 6,899,000), land area 422 sq mi (1,092 sq km), adjacent to Guangdong prov. , a manufacturing facility in The People's Republic People's Republic
n.
A political organization founded and controlled by a national Communist party.
 of China and an advanced Research and Development Center in Kfar Saba Kfar Saba (Hebrew: כפר סבא) ("Grandfather's Village" or Saba's Village"), also Kefar Sava, is a city in the Sharon area, Center District of Israel in Israel. , Israel.

Founded in 1949, Circuit City Stores Inc. is the nation's largest retailer of brand-name consumer electronics and major appliances and a leading retailer of personal computers and music software.

With headquarters in Richmond, Va., Circuit City operates 518 Superstores, four consumer electronics-only stores and 50 mall-based Circuit City Express stores throughout the United States. Consumers can learn more about Circuit City by accessing the company's website at www.circuitcity.com.
COPYRIGHT 1998 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1998, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Oct 16, 1998
Words:646
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