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Altamira Group's Technology Is the Hot Story at the Chicago Sun Times.


Business Editors

BURBANK, Calif.--(BUSINESS WIRE)--July 26, 2000

In its search to save time, money and to virtually guarantee its ability to run any photo in its library, the Chicago Sun Times' pre-press staff has selected Altamira Group's award-winning Genuine Fractals Genuine Fractals [1] is a Photoshop plug-in developed and distributed by onOne Software of Portland, Oregon. Genuine Fractals was originally designed and developed by Steven Bender (co-founder of Altamira Group) and his team in 1996.  PrintPro, an imaging technology that allows them to scale images without loss of image quality.

Bob Shea, pre-press assistant foreman at the Times, noted: "We use Genuine Fractals software every single day and could no longer be without it. Any black and white or color photo that runs in our paper can now be scaled and re-purposed."

"Without Genuine Fractals, we would get stuck with a photo we couldn't use, spend a lot of hours to fix a photo or be forced to use a photo we didn't want," said Toby Roberts, director of Technology for the editorial department of the Chicago Sun Times.

Genuine Fractals was first tested by the production department three months ago on a photo featuring Michael Jordan This article is about the former basketball player. For other uses, see Michael Jordan (disambiguation).

Michael Jeffrey Jordan (born February 17 1963) is a retired American professional basketball player.
 for the cover of Weekend Plus, an events pull-out. The Chicago Museum of Science and Industry Museum of Science and Industry can refer to:
  • Museum of Science and Industry (Chicago) (MSI) - Chicago, Illinois, United States
  • Museum of Science and Industry (Tampa, Florida) (MOSI) - Tampa, Florida, United States
 was premiering an IMAX IMAX
Noun

a film projection process that produces an image ten times larger than standard
 film on Jordan and the image to be used for the cover of the special section was a close-up of his face.

Looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 a particular expression from Jordan that would be suitable, the Sun Times' staff turned to its library for an older photo of him that would require cropping to fit their current need. "We needed to zoom in on Michael's face, taking the resolution from 90 dpi up to 300 dpi. Genuine Fractals software made this possible and without any loss of quality," said Shea.

Genuine Fractals transforms photographic images into resolution-independent assets by eliminating the relationship between pixels See pixel.  and resolution. Once the image is established and finalized See finalization.  in a program such as Photoshop(R), the image is encoded using Genuine Fractals proprietary mathematical algorithms, replacing the pixels of that final image with a new mathematically based file format.

Through this process, images retain sharpness -- regardless of size -- allowing them to be scaled far beyond traditional pixel-based images.

About Altamira Group Inc.

Altamira Group, a global leader in digital imaging and Internet integration strategies, with headquarters in Burbank, is trailblazing trail·blaz·ing  
adj.
Suggestive of one that blazes a trail; setting out in a promising new direction; pioneering or innovative: trailblazing research; a trailblazing new technique. 
 digital imaging and resolution-on-demand technology.

Altamira's versatile technology provides imaging professionals and consumers the flexibility to scale, store and electronically transmit digital assets for a range of output requirements, resulting in significant process efficiencies and cost savings. More information about the company and Altamira Group's award-winning products and services can be found at www.altamira-group.com.
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Publication:Business Wire
Date:Jul 26, 2000
Words:423
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