AltaVista Unveils Streamlined Look-and-Feel with New Logo and Exciting New Programs for Advertisers.Business Editors/High-Tech Writers PALO ALTO Palo Alto, city, California Palo Alto (păl`ō ăl`tō), city (1990 pop. 55,900), Santa Clara co., W Calif.; inc. 1894. Although primarily residential, Palo Alto has aerospace, electronics, and advanced research industries. , Calif.--(BUSINESS WIRE)--Nov. 12, 2002 Phases Out Pop-Up, Pop-Under and Skyscraper skyscraper, modern building of great height, constructed on a steel skeleton. The form originated in the United States. Development of the Form Many mechanical and structural developments in the last quarter of the 19th cent. Advertising in Favor of More Targeted Ads to Better Address Advertisers' and Users' Special Interests AltaVista(R) Company, a leading global provider of search services and a majority-owned operating company operating company A business that engages in transactions with outsiders. of CMGI CMGI Commonly Maintained Grounds Infrastructures CMGI College Marketing Group Information (Services) , Inc. (Nasdaq:CMGI), today unveiled a new streamlined user interface complete with a new logo and several exciting new advertising programs designed to maximize appeal to both advertisers and search users. In August of this year, AltaVista became one of the first online properties to phase out pop-up ads
For pop-up headlamps, see . Pop-up ads or popups , and the company is structuring new advertising programs to maximize the matching of advertiser ads with users' search interests. Today's announcement is made concurrently with the company's announcement of new features and functionalities designed to advance the overall user search experience (see separate press release, "AltaVista(R) Advances Internet Search with New Features and Functionality for `Power of Precision' Searching"). Search engines empower empower verb To encourage or provide a person with the means or information to become involved in solving his/her own problems consumers and business buyers to research products and services, and to evaluate alternatives. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. a 2001 report from Jupiter Research, the research of products and services accounted for 78% of Internet usage in 2001.(1) "We've streamlined the look-and-feel of our site and redesigned our logo to reflect our reenergized focus on our core strength -- Internet search. We think users will appreciate the new look as well as all the new features of our `Power of Precision' initiative," said Jim Barnett Jim Barnett may refer to:
Eliminates Pop Up and Skyscraper Ads An advertisement on a Web site that is vertically oriented on the page and larger than the typical horizontal banner. See banner ad. , Extends Paid Listings AltaVista eliminated Pop-up and pop-under ads on its U.S. site in August of this year, and will continue to phase them out from its other country sites over the next several months. The company has also phased out the `skyscraper' ads that were located on the right-hand margin of the search results pages, replacing them with additional paid listings. "We've added several exciting new advertising opportunities aimed at making AltaVista the most advertiser-friendly search site to do business with, while at the same time retaining complete respect for the user experience," said Jeff Lehman, Chief Revenue Officer for AltaVista Company. "Additionally, we believe that the more focused advertising becomes, the less intrusive in·tru·sive adj. 1. Intruding or tending to intrude. 2. Geology Of or relating to igneous rock that is forced while molten into cracks or between other layers of rock. 3. Linguistics Epenthetic. and more effective it is in a search environment. Search users consider the combination of highly targeted advertising along with precise search results to be a more complete search experience and more beneficial to their overall needs. This is the core of special interest marketing and our wide range of ad programs surrounding search are what make us unique in the search advertising community." New Advertising Programs In response to changes in the online advertising market, AltaVista has created a number of new advertising programs to help advertisers better target their audiences and deliver the appropriate information to users in search of product and retail resources. New Products -- New home page promotional units -- Integrated Search Units (ISUs) -- Marketplace Featured Site Units (FSUs) and ISUs -- Tracer(TM) ads -- Seasonal promotions -- Multimedia Extend Your Search (EYS) -- Standardization on rich media types AltaVista's new home page promotional units give advertisers a high profile branding and traffic-driving opportunity with prominent AltaVista `front page' exposure, ideal for new product introductions and special promotions. The new Integrated Search Units, which are keyword-targeted, offer advertisers and users specialized spe·cial·ize v. spe·cial·ized, spe·cial·iz·ing, spe·cial·iz·es v.intr. 1. To pursue a special activity, occupation, or field of study. 2. search functionality related to specific interests. The Marketplace ISU ISU Iowa State University ISU Issue ISU Idaho State University ISU Illinois State University ISU Indiana State University ISU International Skating Union ISU International Space University ISU I-Shou University (Taiwan) listings and FSUs also give advertisers prominent homepage exposure within the Marketplace section for another high profile traffic-driving opportunity. Tracer ads, which are currently being test marketed, extend the value and exposure of a keyword even if it is already 100% sold, by linking ads directly to users' additional searches. Multimedia Extend Your Search (EYS EYS Energy Search, Inc. (former stock symbol) EYS Electrical Y Seal ) is ideal for advertisers with a strong offering relevant to a media category (images, audio, video). With targeted results on the advertiser's site, these can be targeted to one or all media categories. For example, a user query about `cars' can direct the person to sites with image collections of automobiles or video clips A short video presentation. of important races. About AltaVista Company Internet search pioneer AltaVista Company is a leading global provider of search services and technology. The company continues to advance Internet search with new technologies and features designed to improve the search experience for all users. Built on a foundation of over 50 technology patents, with innovations in multilingual mul·ti·lin·gual adj. 1. Of, including, or expressed in several languages: a multilingual dictionary. 2. and translation support, AltaVista provides integrated search results to give users immediate access to relevant information including Web pages, multimedia files and up-to-the-minute news. Headquartered in Palo Alto, Calif., AltaVista is a majority-owned operating company of CMGI, Inc. (Nasdaq: CMGI). For more information see http://www.altavista.com. AltaVista is a registered trademark and Tracer is a trademark of AltaVista Company. This press release contains forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. within the meaning of the federal securities laws. These forward-looking statements include without limitation statements that AltaVista's users will want to use the new features of AltaVista's search services and that advertisers will want to place advertisements using AltaVista's Tracer ads. These forward-looking statements are subject to risks and uncertainties that could cause actual results and events to differ materially from those described in the forward-looking statements. These risks and uncertainties include, among others, the implementation of the new features and services described herein may not be successful or may not generate revenue or other economic benefit for AltaVista. For a discussion of other risks that could cause actual results or events to differ materially from such forward-looking statements, see CMGI, Inc.'s filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. for the most recently ended fiscal year. AltaVista undertakes no obligation to update forward-looking statements to reflect events or circumstances occurring after the date of this press release. (1) "Activities, Actions and Transactions of the Online Users" Jupiter Research, 2001. |
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