AltaVista Names Fred Bullock Senior Vice President and Chief Marketing Officer for Internet Division.Business Editors PALO ALTO Palo Alto, city, California Palo Alto (păl`ō ăl`tō), city (1990 pop. 55,900), Santa Clara co., W Calif.; inc. 1894. Although primarily residential, Palo Alto has aerospace, electronics, and advanced research industries. , Calif.--(BUSINESS WIRE)--May 22, 2002 Taps Technology Marketing Veteran to Drive Ongoing Renewal and Spearhead the Development of Innovative New Products and Services AltaVista(R) Company, a leading global provider of search services and software and a majority-owned operating company operating company A business that engages in transactions with outsiders. of CMGI CMGI Commonly Maintained Grounds Infrastructures CMGI College Marketing Group Information (Services) , Inc. (Nasdaq:CMGI), has appointed Fred Bullock Frederick Edwin Bullock (born 1885 in Hounslow, Middlesex, England) was an England international footballer whose only match as an England international came against Ireland in 1920. to the position of senior vice president and chief marketing officer for its Internet division. Bullock bullock a mature castrated male cattle destined for meat production or draft. will lead planning and execution of customer-focused marketing, product and branding strategies for AltaVista's Internet search business. Bullock brings 25 years of worldwide corporate, product and technology marketing experience to AltaVista, including 14 years with Apple Computer, Inc. At Apple he led international product marketing, market development and marketing programs teams that introduced revolutionary products and built new markets. He also managed marketing operations in international markets including Europe, Australia, Japan and India. Most recently, Bullock served as senior vice president, marketing for Alchemedia Technologies, Inc., a maker of enterprise security software products and Web-based services. At Alchemedia, he led a fundamental repositioning repositioning Laparoscopic surgery The changing of a Pt's position during a procedure to improve access or visualization of the operative field, which may be linked to complications, as it changes anatomic planes of operation. Cf Laparoscopic surgery. of the company's technology and business focus creating a new category of security software. Previously, as vice president of marketing and business development for Net Prospect, Inc., Bullock led a team responsible for defining and marketing a Web-based consumer infomediary (INFOrmation interMEDIARY) An information provider that gathers content from several sources and functions as a data aggregator for a target audience. service designed to leverage the direct marketing power of the Internet. "Fred adds a unique and powerful combination of global, big brand marketing experience and hands-on entrepreneurial drive to AltaVista's new senior management team," said Jim Barnett Jim Barnett may refer to:
"AltaVista has a strong brand that will be a tremendous asset as we deliver innovative Internet search technologies," said Bullock. "I'm thrilled to be joining AltaVista's focused and experienced team to define and develop user-centric search products and services." Bullock has lived and worked in key commercial and technology hubs around the world and is a native of England, where he began his career in the computer time-sharing industry. He is a founding member of the Silicon Valley International Business Forum and a regular speaker at industry conferences. About AltaVista Company AltaVista is a leading global provider of search services and software. The company's patented technology continues to set the pace, making AltaVista a leading search engine among Web users and premier provider of high-powered search software to intranet, enterprise and e-commerce clients around the globe. AltaVista is a majority-owned operating company of CMGI, Inc. (Nasdaq:CMGI). For more information, see http://www.altavista.com and http://solutions.altavista.com. AltaVista is a registered trademark of AltaVista Company. |
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