AltaVista Names Advertising Creative Powerhouse Wieden & Kennedy Agency of Record.PALO ALTO Palo Alto, city, California Palo Alto (păl`ō ăl`tō), city (1990 pop. 55,900), Santa Clara co., W Calif.; inc. 1894. Although primarily residential, Palo Alto has aerospace, electronics, and advanced research industries. , Calif.--(BUSINESS WIRE)--Aug. 2, 1999-- Global Branding Campaign to Launch Next-Generation AltaVista Premier New Media and Commerce Network AltaVista Company, the premier new media and commerce network and Top 10 Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the site at http://www.altavista.com, has awarded global advertising responsibilities to Wieden & Kennedy/Portland. As agency of record, Wieden & Kennedy will create worldwide branding for AltaVista, its first-ever marketing campaign to debut in late fall. Total billings were not disclosed. Known for its brand-defining work for market leaders such as Nike, ESPN ESPN Entertainment and Sports Programming Network and Coca-Cola, Wieden & Kennedy teams with AltaVista as it continues an aggressive pace of introducing new, robust Internet services for Web-savvy users and businesses. In the weeks ahead, the company will launch more than 25 new and distinctive services, culminating in the unveiling of the next-generation AltaVista premier new media and commerce Network in late fall. The AltaVista Network comprises the technology-leading AltaVista Search, Shopping.com e-commerce e-commerce, commerce conducted over the Internet, most often via the World Wide Web. E-commerce can apply to purchases made through the Web or to business-to-business activities such as inventory transfers. platform and local community portals. "Web enthusiasts will get to know AltaVista like never before," said Charles Rashall, vice president of sales and marketing, AltaVista Company. "Wieden & Kennedy is a master in the art of creatively bringing the heart of a brand to life. No other brand has our unique personality--a brand born of legendary search technology, and now the centerpiece of the AltaVista premier new media and commerce network." In the past 30 days, AltaVista has unveiled new media services that allow users to quickly and easily access and personalize per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. Web information to better manage their lives and finances. Launched in mid July, AltaVista Finance provides fast, comprehensive access to financial content from prominent `best of the Web' partners; My AltaVista delivers the most extensive information, offers the best personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences. method and produces more relevant results faster for Web-savvy users seeking local news, business directories, mapping services, entertainment listings, and shopping guides. The company maintains the largest Web index that refreshes itself every 28 days--the fastest rate among search engines of its size. Users will also discover the ultra-satisfying shopping experience--backed by a 125 percent guarantee--for merchandise among seven superstores This is a list of superstores by country. Multi-national
"What every agency dreams of is a client with great taste, suitable amounts of money and an irresistible ir·re·sis·ti·ble adj. 1. Impossible to resist: an irresistible impulse to sneeze. 2. Having an overpowering appeal: irresistible beauty. urge to rock the world. Well, guess what? The Internet is holding its breath," said Dan Wieden Dan Wieden (born 1945) is an American advertising executive who co-founded Wieden+Kennedy. He and David Kennedy were listed as number 22 on the Advertising Age 100 ad people of the 20th century. , president of Wieden & Kennedy. Wieden & Kennedy will embark em·bark v. em·barked, em·bark·ing, em·barks v.tr. 1. To cause to board a vessel or aircraft: stopped to embark passengers. 2. to create a powerful international campaign that transcends a broad range of traditional and online media. The AltaVista business will be headquartered in Wieden & Kennedy's Portland office. All broadcast buying will be handled out of Wieden & Kennedy/New York. The agency will use its London, Amsterdam and Tokyo offices to service the business outside of the U.S. In addition, Wieden & Kennedy will immediately open a service office in Palo Alto. About Wieden & Kennedy Wieden & Kennedy, founded in Portland, Oregon, is one of the largest independently owned advertising agencies with offices in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , Amsterdam, London, and Tokyo. A full-service, creatively led communications company Communications Company is a communications unit of the United States Marine Corps. They are part of Combat Logistics Regiment 37 , 3rd Marine Logistics Group (3MLG) and III Marine Expeditionary Force (III MEF). The unit is based out of the Marine Corps Base Camp Smedley D. , Wieden & Kennedy has helped build some of the strongest global brands including Nike, Coca-Cola, Miller and ESPN. About AltaVista Company AltaVista Company is the premier online media and commerce network. The company integrates unique Internet technology and services to deliver relevant results faster for both individuals and Web-based businesses. By combining distinctive AltaVista brand services with `best of the Web' partnerships, the AltaVista Network creates the most satisfying Internet experience. AltaVista is building on its heritage of technology and innovation leadership, offering award-winning services including: My AltaVista, AltaVista Finance, AltaVista Search, AltaVista Local Portal Services, The AltaVista MicroPortal, and AltaVista Shopping.com. For more information, visit AltaVista at http://www.altavista.com. AltaVista and Zip2 are registered with the U.S. Patent and Trademark Office. Shopping.com and Homebase are trademarks of AltaVista Company or its affiliates. Product names mentioned in this document may be trademarks and/or registered trademarks of their respective companies. |
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