AltaVista Launches Reseller Program for Targeted Web Marketing Services.Business Editors PALO ALTO Palo Alto, city, California Palo Alto (păl`ō ăl`tō), city (1990 pop. 55,900), Santa Clara co., W Calif.; inc. 1894. Although primarily residential, Palo Alto has aerospace, electronics, and advanced research industries. , Calif.--(BUSINESS WIRE)--March 4, 2002 Empowers Direct Marketers and Interactive Agencies to Send Highly Qualified Traffic to Clients' Web Sites AltaVista(R) Company, a leading global provider of search services and software and a majority-owned operating company operating company A business that engages in transactions with outsiders. of CMGI CMGI Commonly Maintained Grounds Infrastructures CMGI College Marketing Group Information (Services) , Inc. (Nasdaq:CMGI), today launched a reseller program for its Web Marketing Services programs. The reseller program provides Direct, Conversion and Search Engine Marketers, as well as ROI-driven Interactive Agencies, with the opportunity to deliver highly qualified traffic to their clients' Web sites by updating URLs in AltaVista's Internet index on a weekly basis and offering listing enhancements for search results. AltaVista's Web Marketing Services Reseller Program includes three key services: AltaVista Trusted Feed(TM), AltaVista Express Inclusion(TM) and AltaVista Listing Enhancements(TM). AltaVista Trusted Feed is AltaVista's premium inclusion program, designed to meet the traffic needs of corporations, eCommerce providers and Web publishers with more than 500 URLs in their Web sites. It allows resellers to submit a large number of their clients' web pages via an XML XML in full Extensible Markup Language. Markup language developed to be a simplified and more structural version of SGML. It incorporates features of HTML (e.g., hypertext linking), but is designed to overcome some of HTML's limitations. feed or a text feed on a weekly basis to ensure the freshness of their clients' URLs in AltaVista's index. AltaVista Express Inclusion provides a similar level of service to smaller customers, allowing them to submit less than 500 URLs via an online interface. Resellers of AltaVista Trusted Feed and AltaVista Express Inclusion Can Offer the Following Benefits to Their Customers: -- Logos: Create brand awareness and benefit from instant recognition by including client logos on their search results -- Custom Taglines: Highlight important information about client businesses with taglines you can update at any time -- Text Links: Drive traffic to the most important pages on client sites using text links -- Icons: Inform users about a client's industry or product and service category AltaVista Trusted Feed Also Provides the Following Advantages: -- Logos: Create brand awareness and benefit from instant recognition by including client logos on their search results -- Custom Taglines: Highlight important information about client businesses with taglines you can update at any time -- Text Links: Drive traffic to the most important pages on client sites using text links -- Icons: Inform users about a client's industry or product and service category The AltaVista Trusted Feed and AltaVista Express Inclusion programs were launched in Fall of 2001 and have already secured more than 18,000 customers, including such industry-leaders as DealTime and eBay. Among the many resellers to adopt the AltaVista Web Marketing Services reseller Program and integrate AltaVista services into their client offerings are Inceptor in·cept tr.v. in·cept·ed, in·cept·ing, in·cepts To take in; ingest. [Latin incipere, incept-, to begin, take up; see inception. , TrafficLeader(R), Inovum, Submit Express, Web Genius, MarketNow and Rawhide Rawhide series depicting cowboys as cattle-punchers along the Santa Fe trail. [TV: Terrace, II, 235] See : Wild West Search Solutions. "We have found AltaVista Trusted Feed to be a very effective direct marketing tool for our larger clients," said Deb Pappas, senior vice president, Marketing and Customer Relationship Management, at Inceptor, a leading provider of conversion marketing solutions. "AltaVista's Web Marketing Services reseller program also provides us with a clear competitive advantage by offering our clients increased awareness and greater potential for conversion." "AltaVista Trusted Feed is a key component of our proven Direct Search Inclusion(TM) (DSI (Dynamic Systems Initiative) An umbrella term for a suite of Microsoft products that help manage the Windows environment in large enterprises. DSI was introduced in 2003. ) services," added Jerry Wiant, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , TrafficLeader. "It is an important part of how we drive increased traffic and deliver greater search engine conversion rates to many of the world's largest and most successful companies." The third element of AltaVista's Web Marketing Services reseller program is called AltaVista Listing Enhancements. This program gives resellers a quick and easy way to make their clients' Web sites visually distinctive in the AltaVista search results pages. With AltaVista Listing Enhancements, Resellers Can Add the Following Features to Their Clients' Web Pages in the AltaVista Index: -- Logos: Create brand awareness and benefit from instant recognition by including client logos on their search results -- Custom Taglines: Highlight important information about client businesses with taglines you can update at any time -- Text Links: Drive traffic to the most important pages on client sites using text links -- Icons: Inform users about a client's industry or product and service category Pricing The AltaVista Web Marketing Services Reseller Program offers a combination of cost-per-click and flat rate fee structures. To learn more, please see http://www.altavista.com/sites/search/resellers. To become an AltaVista Web Marketing Services reseller, please email resellers@av.com. About AltaVista Company AltaVista is a leading global provider of search services and software. The company's patented technology continues to set the pace, making AltaVista a leading search engine among Web users and premier provider of high-powered search software to intranet, enterprise and e-commerce clients around the globe. AltaVista is a majority-owned operating company of CMGI, Inc. (Nasdaq:CMGI). For more information, see http://www.altavista.com and http://solutions.altavista.com. AltaVista is a registered trademark, and AltaVista Trusted Feed, AltaVista Express Inclusion and AltaVista Listing Enhancements are trademarks of AltaVista Company. About Inceptor Inceptor(TM), Inc. is the premier provider of Conversion Marketing software and services that deliver complete command and control of online marketing initiatives into the hands of professional marketers. Inceptor's Excedia(TM) is the only solution available that delivers a comprehensive program for online visibility, control, analysis and communication, the four key elements of success for online marketing. Using Excedia, marketers can intelligently control their online efforts in real time, thereby improving customer conversion and increasing measurable results. Inceptor's eLuminator(TM) optimizes valuable deep or dynamic Web database or publishing content that is otherwise inaccessible at the search engine level by directing high quality visitors to the information they seek. Excedia can be deployed as a license or a managed-service offering with secure hosting and application monitoring; eLuminator is provided as a managed-service offering. A wide range of professional service offerings is also available. Inceptor has been delivering results-driven B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G. B2B - business to business and B2C (Business to Consumer) Refers to a business communicating with or selling to an individual rather than a company. See B2B. marketing solutions since 1999. Clients include Blue Cross Blue Shield Blue Shield A US not-for-profit health care insurer that is a reimbursement intermediary for physicians. Cf Blue Cross. , British Airways British Airways in full British Airways PLC International passenger airline based in London. In 1936 British Airways Ltd. was founded through the merger of three smaller airlines. and Lloyds TSB Lloyds TSB Group plc (LSE: LLOY) is a banking and insurance group in the United Kingdom. It was formed in 1995 by the merger of Lloyds Bank and the Trustee Savings Bank (TSB). The Group's head office is at 25 Gresham Street, London. . The company is headquartered in Maynard, Mass. with offices in Atlanta, Chicago, Dallas, London, New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of and San Diego San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay. . Excedia software and services are available through Inceptor's direct sales organization, as well as through select Inceptor Partners. For more information, please visit us at http://www.i.inceptor.com/web/prav030402. About TrafficLeader TrafficLeader(R), an on-line search positioning company, increases qualified traffic to business Websites by achieving top ranked listings in all search products, including engines and directories. The Company improves Website performance through proprietary Search Engine Optimization Designing a Web site so that search engines easily find the pages and index them. The goal is to have your page be in the top 10 results of a search. Optimization includes the choice of words used in the text paragraphs and the placement of those words on the page, both visible and hidden (SEO (Search Engine Optimization, Search Engine Optimizer) See search engine optimization. ), partnered Direct Search Inclusion(TM) (DSI), and other unique positioning applications. TrafficLeader Seamless Path(TM) SEO and TrafficLeader DSI services generate highly relevant search listings that drive customers to Websites. TrafficLeader is a registered trademark of Sitewise Marketing, Inc. This release contains forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. based on current expectations or beliefs, as well as a number of assumptions about future events, and these statements are subject to important factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The forward-looking statements in this release address a variety of subjects including, for example, the expected benefits of AltaVista's Targeted Reseller Program. The following factors, among others, could cause actual results to differ materially from those described in these forward-looking statements: AltaVista may experience difficulties integrating technologies, operations and personnel in accordance with its business; AltaVista's ability to execute on its business strategy and the continued and increased demand for and market acceptance of AltaVista's products, services, web sites and the Internet in general; AltaVista's products and technologies may not successfully interoperate See interoperable. with those of third parties; and increased competition and technological changes in the markets in which AltaVista competes. For a detailed discussion of these and other cautionary statements, please refer to CMGI Inc.'s filings with the Securities and Exchange Commission, including CMGI's Quarterly Report on Form 10-Q Form 10-Q See 10-Q. for the most recently ended fiscal quarter. (1) The NPD NPD New Product Development NPD Nouveau Parti Démocratique (Canada) NPD Narcissistic Personality Disorder NPD Norwegian Petroleum Directorate NPD Nationaldemokratische Partei Deutschlands Group's Pioneering Study on the Branding Effect of Search Listings -- Commissioned by Overture overture, instrumental musical composition written as an introduction to an opera, ballet, oratorio, musical, or play. The earliest Italian opera overtures were simply pieces of orchestral music and were called sinfonie. Services, as Announced by Overture on Feb 13, 2001 (2) The NPD Group's Pioneering Study on the Branding Effect of Search Listings -- Commissioned by Overture Services, as Announced by Overture on Feb 13, 2001 |
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