AltaVista Extends the World's First MicroPortal; Internet Record $5 Million Electronic Cash Incentive to First Users.PALO ALTO Palo Alto, city, California Palo Alto (păl`ō ăl`tō), city (1990 pop. 55,900), Santa Clara co., W Calif.; inc. 1894. Although primarily residential, Palo Alto has aerospace, electronics, and advanced research industries. , Calif.--(BUSINESS WIRE)--June 28, 1999-- AltaVista Company today announced a significant upgrade to the AltaVista Tracker, a service first introduced in March of this year, with the unveiling of the AltaVista MicroPortal. The AltaVista MicroPortal is the world's first downloadable Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the application that gives users an up-to-the-minute personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. desktop window to premier AltaVista services. The AltaVista MicroPortal uniquely allows users to browse (1) To view the contents of a file or a group of files. Browser programs generally let you view data by scrolling through the documents or databases. In a database program, the browse mode often lets you edit the data. See Web browser. the entire Web and use other desktop applications while maintaining a "micro portal" window to their most desired dynamic information, such as: world events, general and vertical business news, financial portfolios, AltaVista search, and much more. This new service works with any browser browser Software that allows a computer user to find and view information on the Internet. The first text-based browser for the World Wide Web became available in 1991; Web use expanded rapidly after the release in 1993 of a browser called Mosaic, which used and will be made available by the end of July. Users can pre-register for the service by visiting www.microav.com. To add more excitement when using this innovative new application, the company also announced today that it will give away an Internet record $5 million in AltaVista Shopping.com electronic cash certificates to first year AltaVista MicroPortal users. Users can earn electronic cash by using the service and following directions supplied. This new service and user incentive program is designed to support AltaVista's goal of creating the most satisfied, brand loyal user audience. The offerings are part of the premier AltaVista Network that will add several new services throughout 1999 and culminate culminate, in astronomy, the maximum height in the sky reached by a celestial body on a given day. At the culminate the body is crossing the observer's celestial meridian and is said to be in upper transit. in the unveiling of the next-generation AltaVista Network by the end of the year. "Our exclusive AltaVista MicroPortal will provide a great new `snapshot' service to the Web community while furthering our innovation leadership," said Rod Schrock schrock sorghumvulgare. , president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of AltaVista. "The AltaVista MicroPortal gives users the freedom to explore the entire Web or do other desktop activities, yet remain connected to their dynamic personalized information. This new service represents the essence of the value delivered by the AltaVista brand." The AltaVista MicroPortal: First Micro-window to Relevant Content on the Internet The AltaVista MicroPortal is a simple downloadable micro-browser that users can keep open as a separate desktop window regardless of what Web location they are browsing See browse. or what desktop application they are using. When left open, users have one-click access to search capabilities and customizable information throughout the AltaVista Network. The AltaVista MicroPortal will provide a wide range of constantly updated useful information, enabling users to stay apprised of the latest news, weather, sports and stock information. The service will also enable users to conduct keyword and stock quote searches all without disrupting their browsing and other desktop activities. The AltaVista MicroPortal will be accessible to any user that has Internet Explorer Microsoft's Web browser, which comes with Windows starting with Windows 98. Commonly called "IE," versions for Mac and Unix are also available. Internet Explorer is the most widely used Web browser on the market. It has also been the browser engine in AOL's Internet access software. version 4 or higher installed on their PC. Electronic Cash Certificates Reward Loyal Users AltaVista is offering the first program of its kind to reward loyal users for their usage of the AltaVista MicroPortal, by presenting multiple opportunities throughout the day to click on and earn electronic cash awards to be used at AltaVista's Shopping.com UltraStore. The longer users keep the microportal window open, the more chances they are offered to claim their e-cash certificates. Additionally, as the number of registered users grows, the amount of gift certificates that is paid out each month will increase. An Internet record $5 Million will be distributed throughout the year to users of the AltaVista MicroPortal. The microportal will allow users to opt out of receiving advertising and promotions, consistent with the AltaVista brand intention to empower empower verb To encourage or provide a person with the means or information to become involved in solving his/her own problems users to customize their services to their own needs. Business-to-Business Revenue Opportunities In addition to serving AltaVista's loyal base of Internet users Internet user n → internauta m/f Internet user Internet n → internaute m/f , the AltaVista MicroPortal will provide significant revenue-generating opportunities for merchants by enabling them to focus relevant online advertisements to users based on their personal preferences and interests as described in their registration profiles. This service presents additional opportunities for e-commerce e-commerce, commerce conducted over the Internet, most often via the World Wide Web. E-commerce can apply to purchases made through the Web or to business-to-business activities such as inventory transfers. providers to offer special promotions and contests targeted to specific types of users based on their registration profiles. About AltaVista Company AltaVista Company is the premier online media and commerce network. The company integrates unique Internet technology and services to deliver relevant results faster for both individuals and Web-based businesses. By combining distinctive AltaVista brand services with `best of the Web' partnerships, the AltaVista Network creates the most satisfying Internet experience. AltaVista is building on its heritage of technology and innovation leadership, offering award-winning services including: AltaVista Search, AltaVista Local Portal Services, AltaVista MicroPortal and AltaVista's Shopping.com. For more information, visit AltaVista at http://www.altavista.com. AltaVista and Zip2 are Registered with the U.S. Patent and Trademark Office. Shopping.com and Homebase are trademarks of AltaVista Company or its affiliates. Product names mentioned herein may be trademarks and/or registered trademarks of their respective companies. |
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