AltaVista Adds Proven Management Talent to Media Sales Team.Business Editors/High-Tech Writers PALO ALTO Palo Alto, city, California Palo Alto (păl`ō ăl`tō), city (1990 pop. 55,900), Santa Clara co., W Calif.; inc. 1894. Although primarily residential, Palo Alto has aerospace, electronics, and advanced research industries. , Calif.--(BUSINESS WIRE)--March 18, 2002 Chris Marrow and Chris Hulse Join as Managing Directors to Tap Resurgence in Online Advertising Spending by Major Advertisers Across the U.S. AltaVista(R) Company, a leading global provider of search services and software and a majority-owned operating company operating company A business that engages in transactions with outsiders. of CMGI CMGI Commonly Maintained Grounds Infrastructures CMGI College Marketing Group Information (Services) , Inc. (Nasdaq:CMGI), today announced the addition of two veteran online media sales professionals to its Internet division's domestic sales team. Chris Marrow has been named managing director of Sales for the Western U.S. region and Chris Hulse has been appointed to the same position for the Eastern U.S. region. Effective today, both recruits are responsible for managing major accounts and regional sales teams, driving increased advertising and sponsorship revenue across AltaVista.com. "Online advertising is growing at a compounded annual rate of 22 percent according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Jupiter Media Metrix(1), and a recent Jack Myers This article is about the biologist. For the media commentator, see Jack Myers (media commentator). Jack Myers (July 10 1913 - December 28 2006) was an American molecular biologist and writer of popular science. Report(2) reveals that the industry's confidence in the medium's highly targeted direct marketing capacity has been restored," said Jeff Lehman, senior vice president and chief revenue officer for AltaVista's Internet division. "Chris Marrow and Chris Hulse have precisely the talent, experience and drive to ensure that AltaVista is an important part of both existing and new advertisers' marketing strategies going forward. I am very pleased that they have joined the team." Marrow brings more than 11 years of experience in media sales to AltaVista and will be located at the company's headquarters in Palo Alto, California “Palo Alto” redirects here. For other uses, see Palo Alto (disambiguation). Palo Alto (IPA: /ˌpæloʊˈʔæltoʊ/, from Spanish: palo: "stick" and alto: "high", i.e. . Marrow joins AltaVista from Digital Envoy where he was West Coast Sales director. Previously, he was national vice president of Sales and Business Development for Respond.com and Northwest vice president of Sales for Engage Inc., having joined Engage through its acquisition of Flycast Communications where he was senior director of West Coast Sales. Before that, Marrow was West Coast director for Softbank Interactive Marketing. He began his career in Sales with Ziff Davis Ziff Davis Inc. (ZD) is an American magazine publisher and Internet Information company. It was founded in 1927 in Chicago by William B. Ziff, Sr. and Bernard G. Davis. Throughout most of its history, it was a publisher of hobbyist magazines, often ones devoted to expensive, Publishing and holds a B.A. in Business Administration from the University of California The University of California has a combined student body of more than 191,000 students, over 1,340,000 living alumni, and a combined systemwide and campus endowment of just over $7.3 billion (8th largest in the United States). at Riverside. Hulse is a veteran of both online and traditional direct advertising, most recently serving as director of Response Sales & Marketing for BrandAid Marketing, a specialty one-to-one Marketing firm. He was previously at Engage Inc., where he was senior director for East Coast Sales with the company's Media division, having joined Flycast in 1999 prior to its acquisition. Hulse's prior positions include account supervision and management posts at Madison Direct Marketing, Ltd. in Greenwich, Connecticut. He holds a B.S. in Business Economics and Finance from the State University of New York at Oneonta History Established in 1889 as a state normal school with the sole mission of training teachers, the College at Oneonta was a founding member of the State University of New York system in 1948. and will be located at AltaVista's New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of sales office. Marrow and Hulse join Tom Moorhead who is AltaVista's managing director for the Midwest U.S. region and inside sales, and is based in Chicago. About AltaVista Company AltaVista is a leading global provider of search services and software. The company's patented technology continues to set the pace, making AltaVista a leading search engine among Web users and premier provider of high-powered search software to intranet, enterprise and e-commerce clients around the globe. AltaVista is a majority-owned operating company of CMGI, Inc. (Nasdaq:CMGI). For more information, see http://www.altavista.com and http://solutions.altavista.com. Note to Editors: AltaVista is a registered trademark of AltaVista Company. (1) Jupiter Media Metrix, "Online Advertising Through 2006," August, 2001 (2) Jack Myers Report Advertising Confidence Index, March 2002 |
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