Alpine Lace Highlights Opportunities In Rapidly Growing Home Meal Replacement Market At Annual Meeting.MAPLEWOOD, N.J.--(BUSINESS WIRE)--June 26, 1997-- New Line Of Alpine Lace Gourmet Pizzas, Wraps and Stuffed Breads To Debut In Test Markets This Summer At its Annual Meeting held June 20th, Carl Wolf, Chairman and Chief Executive Officer of Alpine Lace Brands, Inc. (Nasdaq National Market: LACE), a leading marketer of nutritional cheeses and delicatessen meats, told shareholders that the company will take advantage of the burgeoning home meal replacement market by launching a range of gourmet pizzas, sandwich wraps and stuffed breads in test markets this summer. Commenting on the introduction, Wolf said, "Alpine Lace's strength in supermarket delicatessens combined with our high brand awareness and healthful health·ful adj. 1. Conducive to good health; salutary. 2. Healthy. health  ful·ness n. , quality image make the growing home meal replacement market a natural extension of our current product line. Our extensive national distribution channel will help us capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. this new avenue of growth for the company as well as provide healthy and delicious alternatives to American consumers looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. more than fast food." Alpine Lace Vice President Marion Wolf noted a number of trends which point to the potential of this exciting market for the company's gourmet pizzas, sandwich wraps and stuffed breads: the growth of generation x'ers, who by the year 2000 will be making purchases of more food outside the home; the income growth and aging of the baby boomers See generation X. and their desire for healthier and better quality food choices; dual income families who have more disposable income disposable income Portion of an individual's income over which the recipient has complete discretion. To assess disposable income, it is necessary to determine total income, including not only wages and salaries, interest and dividend payments, and business profits, but also for food purchase but less time to cook at home; more women in the workplace; the increase in home offices which has people eating at home more; and the desire of overworked, time-constrained people for small pleasures like healthy, easy to prepare, quality meals at home. Home meal replacement, a $3 billion market increasing at a rate of 16% annually, is the hottest growth sector in the supermarket industry. The market is growing more quickly than either casual dining establishments or fast food outlets and is viewed by supermarket executives, food manufacturers and food service preparers as helping reverse the decline in supermarket food purchases, which have fallen from 65% to 50% of total food buying in Buying in has several meanings. In the securities market it refers to a process by which the buyer of securities, whose seller fails to deliver the securities contracted for, can 'buy in' the securities from a third party with the defaulting seller to make good. the past 25 years at the hands of the fast food/take out market. Alpine Lace Brands, Inc. is a leading marketer of a full line of reduced fat and/or sodium and fat free cheeses and reduced fat and fat free delicatessen meats. Sold under the Alpine Lace(R) label, the Company's product line is carried by over 45,000 retail outlets nationwide and its reduced fat Swiss cheese is the number one selling reduced fat deli Swiss in America's supermarkets. The Company's Dakota Farms Cheese, Inc. subsidiary converts and packages warehouse and club store cheeses along with dairy case sliced cheeses. Through MCT See Microsoft certification. Dairies, Inc., Alpine Lace engages in cheese and dairy product commodities trading. Matters discussed in this news release contain forward-looking statements that involve risks and uncertainties. The Company's results may differ significantly from the results indicated by forward-looking statements. No assurances can be given that the above forward-looking statements will prove to be accurate. These and other risks related to Alpine Lace Brands' business are addressed in the Company's SEC reports, including its annual reports on Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. and quarterly reports on form 10-Q Form 10-Q See 10-Q. . CONTACT: ALPINE LACE BRANDS, INC. Arthur Karmel, 201/378-8600 111 Dunnell Road Maplewood NJ 07040 or MWW/STRATEGIC COMMUNICATIONS, INC. Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most - 201/507-9500 Rob Swadosh (rswadosh@mww.com) Rich Tauberman (rtauberm@mww.com) |
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