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Alpine Lace Brands, Inc. Announces Co-Branding Project With Snack Appeal Inc.


MAPLEWOOD, N.J.--(BUSINESS WIRE)--June 18, 1996--Alpine Lace Brands, Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: LACE) announced today a co-branding venture with Snack Appeal Inc. of Denver, Colo., for a new line of 95 percent fat free sandwich snacks to complement Snack Appeal's existing line of low fat chips and pretzels.

The new product line being offered by Snack Appeal will include "Cheese Yum Bites," a cracked pepper cracker (1) A person who breaks into a computer system without authorization, whose purpose is to do damage (destroy files, steal credit card numbers, plant viruses, etc.). Because a cracker uses low-level hacker skills to do cracking, the terms "cracker" and "hacker" have become  sandwich, filled with Alpine Lace Cheddar Cheese. The co-branded product features Alpine Lace on the packaging and comes in two sizes, one ounce for vending machines vending machine, coin-operated, automatic device for selling goods. Many vending machines are capable of making change, and some of the more sophisticated ones accept paper money or credit cards.  and four ounce for sales in supermarkets and food service. The products will be available for national distribution over the next several weeks.

According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 Snack Appeal, a study, conducted by students at the Graduate School of Business, University of Miami This article is about the university in Coral Gables, Florida. For the university in Oxford, Ohio, see Miami University.

The University of Miami (also known as Miami of Florida,[2] UM,[3] or just The U
, found that 42 percent of respondents actually preferred Snack Appeal's Cheese Yum Bites to similar products with higher fat levels.

In announcing the co-branding venture, Carl T. Wolf, Chief Executive Officer of Alpine Lace Brands said, "The venture with Snack Appeal is part of our overall strategy to co-brand our fat free and reduced fat cheeses with quality, all natural products."

Alpine Lace Brands, Inc. develops and markets a full line of reduced fat and sodium cheeses, a full line of fat free cheeses, Fat Free Turkey Breast and 97% Fat Free Ham all sold under the Alpine Lace(R) label. The Company's primary product lines provide nutritionally superior cheese and meat products while meeting consumer demands concerning taste and product quality. Through its Marolf Dakota Farms Cheese, Inc. subsidiary, the Company converts and packages the Company's warehouse and club store cheeses as well as dairy case sliced cheeses. In addition, through MCT See Microsoft certification.  Dairies, Inc., the Company engages in the cheese and dairy product commodity trading business.

CONTACT: Alpine Lace Brands, Inc.

Arthur Karmel

201/378-8600 ext. 145

or

KCSA KCSA Krannert Center Student Association
KCSA Kentucky Crushed Stone Association (Frankfort, KY)
KCSA Kyiv City State Administration
KCSA Kalamazoo Christian School Association
KCSA Kentucky-Canadian Studies Association
 

Joseph A. Mansi/Adam Friedman

212/682-6300 ext. 205/215
COPYRIGHT 1996 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jun 18, 1996
Words:323
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