Alphablox Partner Solutions Group Announces Expanded Partner Program; New Group Leads Strategic Focus to Deliver Analytic Solutions via Partner Network.

Business Editors/High-Tech Writers

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--May 5, 2003

Alphablox(TM) Corporation, a leading provider of business analytic solutions, today announced the expansion of its Partner Solutions Group (PSG) headed by Mark Rankovic, who was appointed vice president of the group on April 28, 2003. PSG will lead Alphablox's strategic focus to deliver more functional analytic solutions for enterprise customers via a partner network. As well as strengthening relationships with existing partners, PSG will develop working partnerships with additional consulting firms, VARs, and VADs that apply their specific domain expertise to solving complex business problems with personalized analytic solutions. Together with both existing and new OEM partners, PSG will leverage their in-depth OEM market knowledge to assist in the creation and deployment of a broad range of targeted enterprise analytic solutions.

"Partners delivering complete solutions that satisfy business needs play a very important role in our strategic focus," said Joe Guglielmi, CEO of Alphablox. "We have partnered with a number of innovative companies who offer specialized analytic solutions built on the Alphablox platform, as well as companies offering consulting and implementation services, and complementary technologies. In extending our partner program, our enterprise customers will have access to a broader range of even more innovative, personalized solutions."

"With this expansion, the new Partner Solutions Group will focus on and formalize the relationships with partners via a series of targeted communication programs, including newsletters, webinars, and events," said Rankovic. "PSG intends to work closely with partners on multiple co-marketing programs such e-marketing, joint events, lead sharing, surveys, and a partner portal with sales, marketing and technical tools."

PSG will bring partners into closer collaboration with Alphablox through formalized programs such as early beta participation, forums and technical resources via a partner portal. To further support partners, PSG will review and develop pricing models -- ensuring pricing is in line with market requirements; helping partners grow their businesses, as well as optimizing the pricing of end customers' analytic solutions.

One of Alphablox's partners, Zilliant, Inc., an OEM with a strategic profit and revenue optimization (PRO) solution uses Alphablox technology to extend its data presentation and visualization capabilities to present key insights on price behavior, price sensitivity, and demand fluctuations. "We have grown a successful business offering pricing optimization solutions to Global 2000 enterprises," said Larry Warnock, executive vice president of marketing at Zilliant. "The open, extensible, easy-to-use Alphablox platform enabled us to get our pricing solution to market quickly and achieve a high level of success. The expanded technical services of the new PSG will further enhance our time-to-market, enabling us to better serve both our current and future customers."

Another partner, Navigator Systems, a consulting firm specializing in Corporate Performance Management (CPM) has assisted multiple clients with the selection and implementation of the Alphablox platform to integrate into a complete budgeting, forecasting, and reporting solution. "The Alphablox analytics platform is an integral part of recent project wins and gaining new clients," said Jon Feld, CEO of Navigator Systems. "The platform has more than met our design requirements; with its functionality, we've designed solutions for users ranging from executives to staff."

Existing partners, including Beacon Analytics, Infinis, Navigator Systems, Painted Word, Tangent Technology, US-Analytics Solutions Group, and Zilliant, among many others, will automatically participate in the new Alphablox PSG. For more information on becoming an Alphablox partner, visit www.alphablox.com.

About Alphablox

Alphablox Corporation provides flexible, results-focused, business analytic solutions used by Global 2000 corporations to optimize business performance and create competitive advantage. Combining best-in-the-industry professional services with award-winning analytics technology, Alphablox's solutions integrate seamlessly into existing business processes and enterprise infrastructures, providing analytics to front line business people to proactively drive targeted business objectives. Market leaders in financial services, telecommunications, manufacturing, and retail rely on Alphablox's purposely applied and broadly distributed analytic solutions. Founded in 1996, Alphablox is headquartered in Mountain View, California, and has offices and affiliates throughout the United States, United Kingdom, Australia, and distributors worldwide. For additional information on Alphablox and its solutions call 888/256-9669 or visit the company's Web site at www.alphablox.com.