Alphablox Expands Architecture for Greater Integration with the BEA E-Business Software Platform; To Join BEA Portal Star Solution.

Business Editors/High-Tech Writers

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Oct. 22, 2001

Relationship Enables Customers and Partners to Rapidly Deploy

Analytics Corporate Wide for More Interactive, Proactive and

Predictive Business Management

Alphablox Corporation today announced that the company has further strengthened its alliance with BEA Systems, Inc. (Nasdaq:BEAS) by joining the growing list of vendors participating in the BEA Portal Star Solution. The BEA Portal Star Solution provides a designation for partners that offer complementary products or services that are tightly integrated with BEA WebLogic Portal(TM). Alphablox is the Portal Star Solution's only open application development platform partner specifically designed for building InLine Analytic (TM) solutions.

This announcement follows on last week's launch of Alphablox 4, a new product based on Alphablox's 100 percent Web-based infrastructure solution for the development of InLine Analytics(TM), that features out-of-box integration with BEA WebLogic. This integration allows customers and partners to extend analytics within the core IT infrastructure stack to enable broad deployment of personalized, collaborative analytics to the front lines for improved visibility and cross-enterprise intelligence.

Extending the BEA WebLogic Infrastructure with Transactional and Analytical Applications

Alphablox's J2EE compliant, component-based approach to analytic applications development allows customers and BEA partners to now incorporate predictive, proactive, and personalized business analytics as a component of customized BEA WebLogic portal applications.

The combination of AlphaBlox with BEA WebLogic extends the BEA WebLogic E-Business Platform across both transactional and analytical applications. Customers can build, operate and maintain both types of applications within one unified environment, allowing them to reconfigure business processes, alter supply chains and impact customer relationships dynamically.

The ability to deliver cross-functional views of enterprise information, and to enable collaboration and application logic, helps extend BEA's initial portal success from e-commerce to other critical business departments such as finance, manufacturing, logistics, and customer support. For example, Alphablox drives additional value for BEA WebLogic Portal at the executive desktop by presenting easy-to use applications such as real-time Key Performance Indicators (KPI's), which transparently gather and analyze real-time information about the business and deliver it to the CFO and CEO in a personalized, interactive way.

Extending Cross Enterprise Intelligence via Out-of-the-Box Integration with BEA WebLogic

Alphablox 4, which is built to integrate directly with BEA WebLogic, offers customers with a BEA-Ready(TM) solution that enables them to quickly develop and extensively deploy a new class of collaborative analytics across the enterprise. It also provides customers, partners and integrators standardizing on the BEA WebLogic E-Business Platform(TM), a single infrastructure solution with complete application management, portal, integration and Web Services capabilities. This allows them to deploy analytics to thousands of users throughout an organization, intercept data at the point and time of need, analyze information across multiple data sources, and act immediately upon their most profitable opportunities.

"Direct integration with leading application servers like BEA WebLogic allows our partners and customers to leverage the investments they have already made, thus lowering development and management costs and garnering a greater return on their existing Web infrastructure investments," said Polly Sumner, president and CEO of Alphablox Corporation. "BEA provides an easy to use e-business platform for development, integration and overall manageability. Alphablox is fortunate to be a part of the BEA Portal Star Solution, and we look forward to empowering shared customers like Deutsche Bank and ANZ Bank with in-line analytics through our robust architectural integration with this market leader."

About the BEA Portal Star Solution

The BEA Portal Star Solution is designed for partners who will meet one of the following criteria: Build application portlets for BEA WebLogic Portal(TM) 4.0; integrate their applications to BEA WebLogic Portal 4.0, or develop consulting practices around the portal product. The initial Portal Star Solution partners, and joint customers, will benefit greatly from BEA WebLogic Portal's strict adherence to Java standards, open portal framework and integration services.

For more information on the BEA Star Partner Program and Star Solutions designation, call the Partner Resource Center 1-866-323-STAR in the United States or visit the BEA partner Web site at www.bea.com/partners/star_solution.shtml.

About Alphablox

Founded in 1996, Alphablox Corporation (www.alphablox.com) develops infrastructure software and solutions that enable Global 2000 companies to improve the predictability of their businesses and optimize profitability by integrating analytics with critical business processes throughout their enterprises. Alphablox provides the first Web-based infrastructure software that can ensure the broadest deployment and in line delivery of critical information to operational decision makers so they can identify their most profitable opportunities and act on them in real time. The company's 100 percent component-based architecture ensures highly scalable and open standards-based integration with operational and transactional infrastructure and legacy systems. Alphablox serves Global 2000 organizations including ABN AMRO, British Airways, Cingular, Deutsche Bank, FedEx, IBM, Motorola, OppenheimerFunds, Pfizer Pharmaceuticals, Royal Bank of Canada, SBC, Sony, Toys `R' Us, and Xerox. Additional information on Alphablox Corporation and its products can be obtained by calling 888/256-9669 or via the company's Web site at www.alphablox.com.

Note to Editors: Alphablox and InLine Analytics are trademarks of Alphablox Corporation. All other trademarks are property of their respective owners.

BEA, and WebLogic are registered trademarks and BEA WebLogic Server, BEA Portal Framework, and BEA WebLogic E-Business Platform are trademarks of BEA Systems, Inc.