Alphablox Appoints Mark Rankovic as Vice President, Partner Solutions Group; New VP Position to Strengthen and Expand Partner Relations to Better Serve Customers.

Business Editors/High-Tech Writers

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--April 28, 2003

Alphablox(TM) Corporation, a leading provider of business analytic solutions, today announced the appointment of Mark Rankovic to the newly created position of vice president of the Partner Solutions Group. General manager of Alphablox Australasia since inception in 1999, Rankovic will now apply his broad skill-set to building an expanded partner program, supporting Alphablox's strategic focus on delivering more functional analytic solutions for enterprise customers via a partner network.

"Mark brings over 17 years of experience in the enterprise analytic software market building and leading divisions and entire businesses, both in the US and internationally, where partnerships are pivotal to the success of any company," said Joe Guglielmi, CEO of Alphablox. "With this background, his last 4 years at Alphablox, and our commitment to increased investment in partners, we are pleased he's agreed to step up to this important position to strengthen relations with our existing partners and extend our partner network to serve customers better."

Prior to Alphablox, Rankovic worked in the US for Prism Solutions, Inc., the founding company of data warehousing, in various roles including vice president, worldwide consulting and vice president, Asia Pacific. In the early 1990's, Rankovic founded Object Software Pty Ltd, which was later acquired by the Australian company Prism. In his 5 years at Prism, Rankovic built a successful distribution partnership program in Asia Pacific. Beginning in the mid 1980's, Rankovic had been similarly involved with Information Builders, Inc., and its distribution partners. Rankovic holds a B.S. (First Class Honors) in Applied Mathematics and Computer Science from the University of Adelaide, Australia.

About Alphablox

Alphablox Corporation provides flexible, results-focused, business analytic solutions used by Global 2000 corporations to optimize business performance and create competitive advantage. Combining best-in-the-industry professional services with award-winning analytics technology, Alphablox's solutions integrate seamlessly into existing business processes and enterprise infrastructures, providing analytics to front line business people to proactively drive targeted business objectives. Market leaders in financial services, telecommunications, manufacturing, and retail rely on Alphablox's purposely applied and broadly distributed analytic solutions. Founded in 1996, Alphablox is headquartered in Mountain View, California, and has offices and affiliates throughout the United States, United Kingdom, Australia, and distributors worldwide. For additional information on Alphablox and its solutions call 888/256-9669 or visit the company's Web site at www.alphablox.com.