Alphablox Announces Enterprise Alerts, Taking Alerting to a New Level.

Business Editors/High-Tech Writers

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--May 5, 2003

Alphablox(TM) Corporation

Alphablox Enterprise Alerts Continuously Monitors Data and

Delivers Immediate, Personalized Messages about Business Critical

Information Accelerating Time to Action

Alphablox(TM) Corporation, a leading provider of enterprise analytic solutions, today announced the immediate availability of Alphablox Enterprise Alerts, an alerting platform that enables dynamic new alerting solutions providing direct notification of critical business issues and opportunities. Enterprise Alerts continuously monitors identified, crucial sources of structured and unstructured data, it detects critical changes through sophisticated filtering, and delivers timely messages about the changes to interested users. Enterprise Alerts enables monitoring of data related to many business areas including sales, retail, technical support, financial, and manufacturing. The resulting solutions deliver increased customer satisfaction, better control over sales and inventory levels, greater visibility into budget and expense information, and improved tracking of prospects and customer cross-selling. Alphablox acquired the underlying technology for the Enterprise Alerts product through an acquisition of the assets of Alerts, Inc. in January of 2003.

Enterprise Alerts is highly scalable and integrates quickly and easily into an enterprise's infrastructure. Enterprise Alerts can be fully integrated into an Alphablox analytic solution, run as a stand-alone application, or be embedded into a corporation's existing applications. Information is filtered via a powerful relevance engine. Filters can based on multiple criteria across multiple data sources resulting in the most relevant alerts possible.

"An alerting solution shortens the reaction time to solve problems and enables users at all levels to be better informed and take action more quickly," said Joe Guglielmi, CEO of Alphablox. "High-level dashboarding is not good enough anymore, because significantly important changes often occur in low-level data. Immediate notification of significantly interesting changes in crucial data increases the value of data and enhances an analytic solution, driving competitive decision making, enabling an enterprise to stay ahead."

With industry-unique functionality, solutions with Enterprise Alerts deliver on-time messages about critical business issues derived from internal and external -- structured and unstructured -- data sources. Structured data can be stored in either relational or OLAP data sources. External sources, such as web sites and news feeds, can provide immediate notification when competitive information such as product or stock price changes, allowing prompt analysis and timely action. Enterprise Alerts solutions also deliver alerts on data from internal sources such as data marts, portals and applications, informing concerned users about key changes in performance metrics, such as support issues reaching critical status or low levels of inventory. Alerts can be sent to customers providing new product information and giving them an opportunity to immediately buy. Users select from many options for highly personalized delivery of alerts through multiple channels, including e-mail, pagers, and delivery to another database, XML application or enterprise information portal.

"The capability of alerts based off both structured and unstructured data is needed in order to maximize the value of all information available to a corporation. Alphablox Enterprise Alerts provides flexible capabilities beyond those found in simpler approaches like triggers (limited to a single database) and traditional BI alerting (limited to structured data)," said Henry Morris, Group VP of Applications and Information Access at IDC. "Enterprise Alerts should help reduce the lag between analysis and action, a key to achieving ROI."

About Alphablox

Alphablox Corporation provides flexible, results-focused, business analytic solutions used by Global 2000 corporations to optimize business performance and create competitive advantage. Combining best-in-the-industry professional services with award-winning analytics technology, Alphablox's solutions integrate seamlessly into existing business processes and enterprise infrastructures, providing analytics to front line business people to proactively drive targeted business objectives. Market leaders in financial services, telecommunications, manufacturing, and retail rely on Alphablox's purposely applied and broadly distributed analytic solutions. Founded in 1996, Alphablox is headquartered in Mountain View, California, and has offices and affiliates throughout the United States, United Kingdom, Australia, and distributors worldwide. For additional information on Alphablox and its solutions call 888/256-9669 or visit the company's Web site at www.alphablox.com.