AlphaZeta Inc. Develops ConsumerQuiz.com for Griffith Laboratories Worldwide.CHICAGO -- AlphaZeta, Inc. announced today the development of ConsumerQuiz.com, an advanced web-based market research tool, for leading food ingredient manufacturer Griffith Laboratories Griffith Laboratories is a global manufacturer of food products based in Alsip, Illinois. Founded in 1919, Griffith Laboratories is a privately held, third-generation entrepreneurial family business. Worldwide. ConsumerQuiz combines the latest online survey technology with proven consumer research methodology (and AlphaZeta's content management system) to provide valuable customer insight to major international food companies. Griffith Laboratories is a leading supplier of food ingredients for food companies around the world. Founded on the idea of "bringing science to the food industry," the company focuses on creating world-class culinary offerings through proprietary consumer research techniques, analyses and a range of other support capabilities. "Griffith is exactly the type of client we like to work with - a forward-thinking industry leader using top of the line software to create a sophisticated tool for data collection and analysis. We're proud to have handled the development, integration, and training on this project and to have Griffith as a client," said AlphaZeta CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Michael Davies Michael Davies may refer to:
To complete integration for the project, AlphaZeta used two SPSS A statistical package from SPSS, Inc., Chicago (www.spss.com) that runs on PCs, most mainframes and minis and is used extensively in marketing research. It provides over 50 statistical processes, including regression analysis, correlation and analysis of variance. software products, mrInterview and SPSS 11.2, for data collection and analyses, as well as email management tools from Exact Target and AlphaZeta's AZ1 content management software. The ConsumerQuiz tool allows Griffith and its clients to conduct in-depth, highly targeted online market surveys aimed at today's challenging, extremely competitive food industry. "We think ConsumerQuiz is a simple but powerful way for our clients to talk directly to their customers. AlphaZeta did a terrific job of integrating multiple data sources and systems, developing an easy to use product that provides real competitive advantage for our clients," said Steve Hubbard, Griffith VP of Global Marketing. AlphaZeta will continue to provide integration services for Griffith, as the company expands its ConsumerQuiz product offering to additional markets. About AlphaZeta Located in Chicago, AlphaZeta, Inc. specializes in enterprise-level custom software development, content management, web hosting Making a Web site available on the Internet. Many ISPs host a few personal Web pages for an individual at no additional cost above the monthly service fee, but the address is subordinate to the ISP; for example, www.friendlyisp.com/pat_smith. and complex data-intensive business solutions. The company has developed and implemented Web-based applications See Web application. for numerous Fortune 500 companies and non-profit organizations, including the Chicago Tribune Chicago Tribune Daily newspaper published in Chicago. The Tribune is one of the leading U.S. newspapers and long has been the dominant voice of the Midwest. Founded in 1847, it was bought in 1855 by six partners, including Joseph Medill (1823–99), who made the paper , Sudler, Robinson & Maites, United Airlines, RHC RHC Rural Health Clinic RHC Radio Habana Cuba RHC Rio Hondo College RHC Rural Health Centers RHC Residence Hall Council RHC Receding Horizon Control RHC Right-Hand Circular RHC Regional Holding Company RHC Robinson Helicopter Company Spacemaster and more. Visit them online at www.alphazeta.com. About Griffith Laboratories Worldwide Founded in 1919, with 2500 employees in 23 countries, Griffith Laboratories Worldwide is an international leader in the food ingredients industry. They are located online at www.griffithlabs.com. Visit ConsumerQuiz at www.consumerquiz.com. |
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