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AlphaTrade.com Texts Source Communications: 'You Win!'.


Source is Picked to Develop Advertising and Sports Marketing Sport marketing (or "sports marketing" in the US) (1) the specific application of marketing principles and processes to sport products (e.g., teams, leagues, events, etc.) and (2) the the marketing of non-sports products (e.g., cigarettes, beer, long-distance phone service, etc.  For AlphaTrade.com

NEW YORK New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 -- AlphaTrade.com (OTCBB OTCBB

See OTC Bulletin Board (OTCBB).
:APTD APTD Aid to the Permanently and Totally Disabled
APTD Army Personnel Transformation Directorate
APTD Appointed
), the Vancouver, British Columbia based innovator of financial information and digital media promotions, selected Source Communications to handle advertising and sports marketing, including sponsorship negotiations, asset management and related creative executions that bring to life AlphaTrade's fan enhancement text messaging business.

"AlphaTrade.com has found a true marketing partner in Source Communications," says Penny Perfect, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , AlphaTrade. "Sponsorships are becoming an integral part of AlphaTrade's marketing program and business development, and the company needs an agency resource that will help us identify and secure sponsorships to meet our needs and those of our customers. Source has an impeccable reputation, a track record of sports marketing and advertising success, and an entrepreneurial spirit that will contribute immensely to the future growth of AlphaTrade."

Source Communications will immediately begin developing new advertising for AlphaTrade. In addition, Source will be looking at all sponsorships that will leverage and expand AlphaTrade's promotional text-messaging business. Our mandate is to couple sports and entertainment events with text messaging to engage the fans in a new and unique manner to reach event attendees and television viewers in a more effective way.

"AlphaTrade.com is such an innovative company with a business model that maximizes revenue potential in all areas - they are on the cutting edge of the distribution of financial information to consumers, their advertising programs are measurable and creative and they are leaders in the use of digital media tools. We are thrilled to be working with Penny Perfect and her team," says Larry Rothstein, President, Source Communications.

About Source Communications

Source Communications, with offices in New York, NY, Hackensack, NJ, and San Diego, CA, is a full-service advertising and sports marketing agency serving clients including Hewlett-Packard, Nikon, Amtrak Amtrak, the National Railroad Passenger Corp., authorized to operate virtually all intercity passenger railroad routes in the United States. Amtrak was created by Congress in 1970 in response to more than two decades of continuous operating deficits by privately run , SUBWAY[R] restaurants, Wise Snacks, and ORT America.

About AlphaTrade.com

AlphaTrade.com's innovative advertising program connects people and industries in a unique way to provide measurable results. Companies seeking to expand their brand and gain exposure will appreciate the dynamics of an all-encompassing marketing plan that utilizes a variety of digital media tools in combination with a strong financial product to accomplish the task. AlphaTrade.com is a top web property that has partnered with strong sports teams to further its brand and the exposure for its clients. These include: the New York Mets
"Mets" redirects here. For the medical term, see Metastasis. For the file format, see METS.
The New York Mets are a professional baseball club based in the borough of Queens, in New York City, New York.
 (www.mets.com), Tampa Bay Devil Rays The Tampa Bay Devil Rays are a professional baseball team based in St. Petersburg, Florida, Florida. The Devil Rays are a member of the Eastern Division of Major League Baseball's American League. From to the present, the Devil Rays have played in Tropicana Field.  (www.devilrays.com), Kenny Bernstein Drag Racing Team (www.kennybernstein.com), Professional Bull Riders Professional Bull Riders, Inc. (PBR) is an international professional bull riding organization based in Pueblo, Colorado, USA. PBR events are televised on Versus, FOX, and NBC. More than 800 cowboys from the U.S., Canada, Brazil, Australia, and Mexico hold PBR memberships.  (www.pbrnow.com), Huntin' the World Southern Style (www.huntintheworld.com), and the American Drag Racing League (www.adrl.com). Visit www.alphatrade.com to find out more.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jul 13, 2007
Words:445
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