AlphaTrade Partners with Professional Bull Riders, Inc.

AlphaTrade Goes Where Their Customers Are

VANCOUVER, British Columbia -- AlphaTrade.com (OTCBB: APTD), a global provider of customized financial information designed for use by professional, institutional and individual investors, today announced another exciting sponsorship campaign, partnering with Professional Bull Riders, Inc.; www.pbrnow.com.

AlphaTrade's sponsorship with the PBR will kick off Jan. 6, 2007, with the bull riding organization's incredible season opener at Madison Square Gardens in New York City. As an Official sponsor to the nation's fastest-growing sport, AlphaTrade is targeting its marketing efforts to the younger-generation investor and seasoned investors alike who are seeking a user-friendly stock quote service.

"Many potential investors have been reticent to begin investing because they did not know there was a high-quality service available to them," says Penny Perfect, CEO of AlphaTrade. "AlphaTrade wants to bring investing back to the people and that means going where investors go. At AlphaTrade we want people to become just as passionate and excited about investing as they are about attending a PBR event."

This new sponsorship will augment our revenue with some unique programs to be released in early 2007 and will generate greater website activity, which will expose our advertisers to a broader audience. AlphaTrade is dedicated to putting the fun back in making money in the stock market and will use this sponsorship opportunity with the PBR to reach out to all age groups and markets around the country.

"AlphaTrade's technology is incredibly advanced yet readily accessible to anyone interested in investing. They are a world-class company with leading-edge technology and phenomenal people behind the business," says Sean Gleason, COO of Professional Bull Riders. "We are extremely proud to add them to PBR's roster of national sponsors and look forward to working with them for years to come."

About Professional Bull Riders, Inc.

More than 100 million viewers tune in each year to the PBR on FOX, NBC, VERSUS and on a host of foreign networks across the globe. With approximately 500 hours of prime time programming annually PBR ranks among the most prolific sports on air, in addition to attracting over one-and-one-half million live event attendees each year with its multi-tiered event structure, which includes the marquee Built Ford Tough Series presented by Wrangler, the U.S. Smokeless Tobacco Company Challenger Tour, the Enterprise Rent-A-Car Tour, and the Discovery Tour, designed specifically for entry-level contestants. The PBR's governing board of directors is comprised of renowned bull riders who have developed the event into a stand-alone sport, which is experiencing unprecedented growth in global popularity. The PBR is headquartered in Colorado Springs, Colo., and has over 1,200 PBR bull riders compete in more than 300 PBR-sanctioned competitions in the United States, Australia, Brazil, Canada, and Mexico. For additional information on the Professional Bull Riders, Inc., please visit http://www.pbrnow.com/ or call 719-471-3008.

About AlphaTrade

AlphaTrade is very passionate about putting the fun back into making money. What is more exciting than finding a company in your circle of influence or a company that sells a product you use and then making an investment that is profitable? We believe it is important when you are investing to have that personal connection - that is why we offer direct access from companies to investors through our advertising program.

AlphaTrade has a user-friendly and cost-effective financial product called E-Gate RT that offers unparalleled, reliable and accurate real-time investment information coupled with advanced trading analysis tools. AlphaTrade has also created and is promoting their unique advertising program that allows advertisers to have professionally developed advertisements within the financial data. This ad space is particularly beneficial from a marketing point of view due to the extended length of time a subscriber is logged into E-Gate RT or any of the other financial products. For more information, please visit our website at www.AlphaTrade.com.

Safe Harbor 

Forward-Looking Statements:

Investors are cautioned that certain statements contained in this document as well as some statements in periodic press releases and some oral statements of public officers are "Forward-Looking Statements" within the meaning of the Private Securities Litigation Reform Act of 1995 (the "Act"). Forward-looking statements include statements which are predictive in nature, which depend upon or refer to future events or conditions, which include words such as "believes," "anticipates," "intends," "plans," "expects," and similar expressions. In addition, any statements concerning future financial performance (including future revenues, earnings or growth rates), ongoing business strategies or prospects, and possible future actions, which may be provided by management, are also forward-looking statements as defined by the Act. Forward-looking statements involve known and unknown risks, uncertainties, and other factors which may cause the actual results, performance or achievements of the Company to materially differ from any future results, performance, or achievements expressed or implied by such forward-looking statements and to vary significantly from reporting period to reporting period. Although management believes that the assumptions made and expectations reflected in the forward-looking statements are reasonable, there is no assurance that the underlying assumptions will, in fact, prove to be correct or that actual future results will not be different from the expectations expressed in this report. These statements are not guarantees of future performance and the Company has no specific intention to update these statements.