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AlphaTrade's 2003 Corporate Update.


Business Editors/High-Tech Writers

VANCOUVER, British Columbia--(BUSINESS WIRE)--Jan. 8, 2003

AlphaTrade (OTCBB OTCBB

See OTC Bulletin Board (OTCBB).
:APTD APTD Aid to the Permanently and Totally Disabled
APTD Army Personnel Transformation Directorate
APTD Appointed
) is predicting that their subscriber base will grow rapidly in 2003 and its ad revenue is projected to climb as the year progresses.

The largest increase in new subscribers has been our Professional users. Finally, the financial service industry has reached a stage where change is being embraced and prices are being questioned. Now, a new business strategy is the focus where the consumer is demanding good value for the dollars spent. Most of our new professional subscribers are somewhat shocked at our low prices and pleased with the great service offered by the AlphaTrade products. To further complement this trend, in 2003, AlphaTrade plans to beef up its services to include some premium content and products. Look for some exciting developments early in 2003.

As the migration from dial-up to high-speed Internet See broadband.  connections continues, AlphaTrade's business will expand further. With more robust access to the Internet, a greater number of consumers will be interested in browser-based financial products. The competition between large companies with deep-pockets continues to drive down the price for broad-band Internet access See how to access the Internet.  and will vicariously vi·car·i·ous  
adj.
1. Felt or undergone as if one were taking part in the experience or feelings of another: read about mountain climbing and experienced vicarious thrills.

2.
 promote increased business for companies such as AlphaTrade.

AlphaTrade promises their subscribers that decision-making with respect to the content and services have been and are continuing to be, subscriber-driven. "We are passionately focused on doing everything we can to create the best value in the financial industry," states Penny Perfect, "We believe this focus will pay off in increased subscribers, increased revenues and expanded business opportunities".

The results of that focus are already paying off -- in the midst Adv. 1. in the midst - the middle or central part or point; "in the midst of the forest"; "could he walk out in the midst of his piece?"
midmost
 of a depressed market Depressed market

Market in which supply overwhelms demand, leading to weak and lower prices.
, AlphaTrade's subscriber base continues to climb each month averaging an increase of 10-20% over the previous month. And this was accomplished with little or no advertising. As our revenues increase we will devote attention to marketing our product and seeking new affiliations with companies and organizations that could rapidly expand our subscriber base.

"We are executing extremely well across each of our business segments, which is driving our operating results to new levels," said Gordon Muir, Chairman and Chief Executive Officer of AlphaTrade. "Our business strategy is beginning to provide returns on schedule and is enabling us to build our customer base. We feel we are well-positioned to capitalize on Cap´i`tal`ize on`   

v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>.
 this momentum and carry it through 2003."

To subscribe to Verb 1. subscribe to - receive or obtain regularly; "We take the Times every day"
subscribe, take

buy, purchase - obtain by purchase; acquire by means of a financial transaction; "The family purchased a new car"; "The conglomerate acquired a new company";
 E-Gate go to www.alphatrade.com. You will be charged the LOW, monthly fee of $17.00 plus applicable exchange fees. Nothing could be simpler and within minutes you will be connected to your new account. Believe me, it will be the best $17.00 you have spent this year. If you would like a free trial go to www.alphatrade.com/freetrial.

SAFE HARBOR Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
 STATEMENT: Except for historical information contained herein, the statements in this news release are forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Reform Act of 1995. Forward-looking statements involve known and unknown risks and uncertainties, which may cause a company's actual results in the future to differ materially from forecasted results. These risks and uncertainties include, among other things, product price volatility, product demand, market competition and risk inherent in the operations of a company.
COPYRIGHT 2003 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 8, 2003
Words:543
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