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AlphaShield Inc. and London Drugs Ltd. Announce Distribution Partnership.


Business Editors/High-Tech Writers

BURNABY, British Columbia--(BUSINESS WIRE)--Aug. 13, 2002

Leading Canadian Canadian (kənā`dēən), river, 906 mi (1,458 km) long, rising in NE New Mexico. and flowing E across N Texas and central Oklahoma into the Arkansas River in E Oklahoma.  Retailer Now Offers the AlphaShield Internet Privacy Internet privacy consists of privacy over the media of the Internet: the ability to control what information one reveals about oneself over the Internet, and to control who can access that information.

Protection Device to Consumers Concerned About Internet and

Computer Security

AlphaShield Inc., a global provider of the award winning Internet privacy protection device for consumers, AlphaShield, today announced a partnership with London Drugs London Drugs is a large chain of Canadian retail stores that provides a wide range of products and health services. The store carries a range of merchandise from personal care products to electronics and computers.  Limited a leading retail chain in Canada.

Under the new agreement, 55 stores will sell the AlphaShield in British Columbia British Columbia, province (2001 pop. 3,907,738), 366,255 sq mi (948,600 sq km), including 6,976 sq mi (18,068 sq km) of water surface, W Canada. Geography
, Alberta, and soon to be open Saskatchewan store. This is AlphaShield's first major Canadian retail distribution agreement.

The partnership also demonstrates both companies' commitment to educating consumers about Internet privacy protection and the vulnerabilities of "always-on" broadband connections See broadband and wireless broadband. . London Drugs worked with AlphaShield to train London Drug's staff about Internet security ''This article or section is being rewritten at

Internet security is the process of protecting data and privacy of devices connected to internet from information robbery, hacking, malware infection and unwanted software.
 risks and how the AlphaShield product protects consumers.

Broadband connections, considered to be "always on," are becoming rapidly adopted according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 Nielsen/Net ratings, which stated in November 2001 that the total number of home broadband broadband

Term describing the radiation from a source that produces a broad, continuous spectrum of frequencies (contrasted with a laser, which produces a single frequency or very narrow range of frequencies).
 users surpassed 21 million and is a staggering 20% of the market. Small businesses and consumers realize the convenience of an "always on" Internet connection, and need education to understand outside security threats. Additionally, the government and large to medium size corporations are increasingly aware of the importance of securing critical data. In fact, according to IDC, Internet and Network Security will grow from $5 billion today to more than $11 billion in 2004.

"London Drugs continues to be the leader in providing for the ever changing needs of our customers. Internet Security is one area that requires efficient and effective solutions. Alphashield, a BC product, fits that need and we are proud to bring this to our customers," says Cedric Tetzel, Merchandise Manager -- Computer Division, London Drugs Limited.

"This partnership supports AlphaShield's strategy to develop a strong retail channel while educating consumers," says Paul Prade, president of AlphaShield Inc. "London Drugs has always understood the value in providing its customers with high-quality technology solutions. London Drug's decision to name AlphaShield as the preferred Internet privacy protection device further validates the quality of our product and the consumers growing demand for an easy-to-use security product."

About London Drugs Limited

Founded in 1945, Richmond-based London Drugs currently has 55 stores in more than 31 major markets throughout British Columbia and Alberta, and is scheduled to open its first store in Saskatchewan in the summer 2002. Renowned for its creative and innovative approach to retailing, the company employs more than 6,500 people and carries a diverse range of health and consumer electronic products. With its strong commitment to innovation and customer appreciation, London Drugs has established itself as a reputable rep·u·ta·ble  
adj.
Having a good reputation; honorable.



repu·ta·bil
 and caring company and continues to position itself for future growth and development.

About the AlphaShield Device

AlphaShield is an Internet privacy protection device, which conceals your computer's IP address, allows control of information in and out of your PC and automatically disconnects the computer if there is no activity. Designed for high-speed Internet See broadband.  and wireless connections, AlphaShield requires no set-up, no configuration and no maintenance, giving the user total peace of mind. AlphaShield incorporates three of the latest Internet security and privacy technologies:
-- AlphaGAP(TM) technology, which, when initiated, stops all malicious attacks directed to the computer;

-- Real-time Packet Authorization(TM) (RPA) Technology applies stateful packet inspection and only allows back user requested information;

-- Stealth IP, which makes the computer invisible to others on the Internet.


About AlphaShield

AlphaShield Inc. is the leading global provider of Internet security and privacy solutions ensuring data integrity, Internet and network privacy protection for today's consumers. AlphaShield is committed to setting a new standard for security integrity by providing consumers who utilize "always on" broadband Internet access Broadband Internet access, often shortened to just "broadband", is high speed Internet access—typically contrasted with dial-up access over modem.

Dial-up modems are generally only capable of a maximum bitrate of 56 kbit/s (kilobits per second) and require the full use of a
 with an easy-to-use, completely secure Internet privacy protection device. Founded in June 2000, AlphaShield is headquartered in Burnaby, British Columbia “Burnaby” redirects here. For persons sharing this surname, see Burnaby (surname).
Burnaby, British Columbia, Canada, is the city immediately east of Vancouver.
. For more information, please visit www.alphashield.com.
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Comment:AlphaShield Inc. and London Drugs Ltd. Announce Distribution Partnership.
Publication:Business Wire
Geographic Code:1CANA
Date:Aug 13, 2002
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