AlphaRx Launches Comprehensive Investor Relations Campaign.Business Editors/Health & Medical Writers RICHMOND HILL, Ontario--(BW HealthWire)--March 21, 2002 AlphaRx Inc. (OTCBB OTCBB See OTC Bulletin Board (OTCBB). :ALRX) announced today that it has selected Econ Investor Relations Investor relations The process by which the corporation communicates with its investors. , Inc. to direct its financial communications and shareholder relations campaign with a specific mission to build sustainable long-term shareholder value. "We feel that our shareholders deserve the professional representation of a strong investor relations firm," said Michael Lee, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of AlphaRx. "We have completed research on a number of investor relation firms and we believe that Econ will best enhance communications with our shareholders and the investment community." "We've conducted due diligence on the Company with the management team of AlphaRx and understand their long-term business plans and growth strategies," said Dawn Van Zant, President of Econ. "As a result of our research, we believe the Company is currently undiscovered as a Company in the drug delivery market. We therefore, plan to increase the awareness of the Company within the investment and pharmaceutical community and assist the Company to achieve greater shareholder value." AlphaRx has recently implemented a strategic business plan to focus on revenue growth, profit generation and operational improvements. This comprehensive investor relations campaign is part of the strategic business plan designed to build shareholder value, reduce stock volatility and reduce capital cost. About AlphaRx AlphaRx Inc. is an emerging pharmaceutical company that develops and markets innovative therapeutic products based on its proprietary Bioadhesive Colloidal colloidal of the nature of a colloid. colloidal bath a bath containing gelatin, bran, starch or similar substances, to relieve skin irritation and pruritus. Dispersion (BCD (Binary Coded Decimal) The storage of numbers in which each decimal digit is converted into binary and is stored in a single character or byte. For example, a 12-digit number would take 12 bytes. See binary numbers. ) drug delivery technology. AlphaRx's BCD technology improves the bioavailability bioavailability /bio·avail·a·bil·i·ty/ (bi?o-ah-val?ah-bil´i-te) the degree to which a drug or other substance becomes available to the target tissue after administration. bi·o·a·vail·a·bil·i·ty n. and bioperformance of poorly water-soluble drugs to provide enhanced medical benefits and competitive commercial advantages. FORWARD LOOKING STATEMENTS: This release contains forward-looking statements within the meaning and pursuant to the Safe Harbor provisions of the Securities Litigation An action brought in court to enforce a particular right. The act or process of bringing a lawsuit in and of itself; a judicial contest; any dispute. When a person begins a civil lawsuit, the person enters into a process called litigation. Reform Act of 1995 and involve risks and uncertainties that may individually or mutually impact the matters herein described, including but not limited to product development and acceptance, manufacturing, competition, regulatory and/or other factors, which are outside the control of the Company. |
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