AlphaRx Introduces Oralife Long Lasting All Natural Anti-microbial Mouth Rinse Into $700 Million Oral Rinse Market.Business Editors, Health/Medical Writers RICHMOND HILL, Ontario--(BW HealthWire)--June 18, 2001 AlphaRx Inc. (OTCBB OTCBB See OTC Bulletin Board (OTCBB). :AHRX), an innovative drug delivery company, announced today the introduction of Oralife(TM), a long lasting all natural anti-microbial mouth rinse into $700 million oral rinse market. The primary ingredient in Oralife(TM) Natural Mouth Rinse is GSE GSE general somatic efferent system. (grapefruit seed extract Grapefruit seed extract (GSE), also known as citrus seed extract, is a liquid derived from the seeds, pulp, and white membranes of grapefruit. While there has been no scientific demonstration of efficacy, this extract has been claimed by some practitioners of alternative ). Research shows that GSE kills the bacteria in plaque, the cause of tooth decay and gingivitis gingivitis (jĭn'jəvī`tĭs), inflammation of the gums. It may be acute, subacute, chronic, or recurrent. The gums usually become red, swollen, and spongy, and bleed easily. . Oralife(TM) Natural Mouth Rinse contains no alcohol, artificial colors, flavours, or sweeteners and is suitable for children and people of all ages. By incorporating AlphaRx's proprietary Colloidal colloidal of the nature of a colloid. colloidal bath a bath containing gelatin, bran, starch or similar substances, to relieve skin irritation and pruritus. Lipid Dispersion delivery system, Oralife(TM) Natural Mouth Rinse provides effective and sustained release of its anti-microbial ingredients. AlphaRx recognizes that the emphasis in traditional dentistry has shifted from treatment of disease (i.e. drilling and filling cavities) to prevention, addressing the cause of tooth decay and gum disease. Substantial scientific evidence suggests that tooth decay and gum disease result from chronic low-grade bacterial infections which can be prevented and, in some cases, treated with antimicrobial agents. Consumer demand for home-administered preventive oral hygiene products is steadily increasing in response to the escalating costs of dental treatment, and to the burgeoning interest in modern cosmetic dentistry. In particular, the aging "Baby Boomers" recognize that healthy, attractive teeth and gums are important in maintaining a youthful appearance. Oralife(TM) Natural Mouth Rinse is also a good product fit for the current mainstream use of natural and herbal food and nutritional supplements as part of a balanced healthy diet and lifestyle. AlphaRx has developed its oral care formulations to capitalize on these trends, using drug delivery technologies which provide increased efficacy, safety, bioavailability, patient comfort and compliance over existing conventional oral care products. These innovative, patented and patents pending oral care products include Chlor(SM) chlorhexidine chlorhexidine /chlor·hex·i·dine/ (klor-heks´i-den) an antibacterial effective against a wide variety of gram-negative and gram-positive organisms; used also as the acetate ester, as a preservative for eyedrops, and as the gluconate or rinse and toothpaste, OraEase dissolving tablets and Oralife natural rinse. FORWARD LOOKING STATEMENTS: This release contains forward-looking statements within the meaning and pursuant to the Safe Harbor provisions of the Securities Litigation An action brought in court to enforce a particular right. The act or process of bringing a lawsuit in and of itself; a judicial contest; any dispute. When a person begins a civil lawsuit, the person enters into a process called litigation. Reform Act of 1995 and involve risks and uncertainties that may individually or mutually impact the matters herein described. Note: The FDA FDA abbr. Food and Drug Administration FDA, n.pr See Food and Drug Administration. FDA, n.pr the abbreviation for the Food and Drug Administration. has not evaluated these statements. This statement is not intended to diagnose, treat, cure or prevent disease. |
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