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AlphaRx Delivers First Flexogan Order.


Business Editors/Health/Medical Writers

RICHMOND HILL Richmond Hill may refer to:

Places:
Canada
  • Richmond Hill, Ontario
  • Richmond Hill (electoral district), a Federal constituency
United Kingdom
, Ontario--(BUSINESS WIRE)--Aug. 6, 2003

AlphaRx Inc. (OTCBB OTCBB

See OTC Bulletin Board (OTCBB).
:ALRX) is very pleased to announce their first product delivery. Flexogan(TM), AlphaRx's topical pain reliever, has been delivered to Loblaw Companies Limited, the biggest mass market retailer in Canada.

Flexogan(TM), independently tested to be 300% more effective than a category leader, will be sold initially in over 300 Westfair Grocery stores, a wholly-owned subsidiary of Loblaw Companies Limited. Flexogan(TM) will soon be on the shelves in the other Loblaw Companies Limited banners.

Flexogan(TM) sales and deliveries are progressing as planned. AlphaRx is targeting the over 40 million North Americans who spent over US$2.6 billion on over-the-counter topical and oral pain relievers for their arthritis and/or muscle pains. AlphaRx is very confident that Flexogan(TM) will become the leading brand in the topical pain management category in North America. The Company believes that the North American topical analgesic analgesic (ăn'əljē`zĭk), any of a diverse group of drugs used to relieve pain. Analgesic drugs include the nonsteroidal anti-inflammatory drugs (NSAIDs) such as the salicylates, narcotic drugs such as morphine, and synthetic drugs  market has the potential to grow to 3 - 4 times its current levels with an effective product such as Flexogan(TM).

"We are very excited about our Flexogan products and their remarkable effectiveness. Consumers now have a choice in the relief of minor arthritis and muscular pain with an effective topical product which eliminates the serious gastrointestinal side effects Side effects

Effects of a proposed project on other parts of the firm.
 associated with oral analgesics Analgesics Definition

Analgesics are medicines that relieve pain.
Purpose

Analgesics are those drugs that mainly provide pain relief.
," said Mr. Michael Lee, President of AlphaRx.

About AlphaRx Inc.

AlphaRx is an emerging biopharmaceutical company utilizing their patented, proprietary drug delivery system to develop novel formulations of drugs that are insoluble or poorly soluble in water or have yet to be administrable to the human body with an acceptable delivery method. AlphaRx's broad product pipeline consists of drugs with a strong commercial potential that can be dramatically improved through the application of its proprietary BCD (Binary Coded Decimal) The storage of numbers in which each decimal digit is converted into binary and is stored in a single character or byte. For example, a 12-digit number would take 12 bytes. See binary numbers.  drug delivery technology. For more information, please visit www.alpharx.com.

FORWARD LOOKING STATEMENTS:

This release contains forward-looking statements within the meaning and pursuant to the Safe Harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
 provisions of the Securities Litigation An action brought in court to enforce a particular right. The act or process of bringing a lawsuit in and of itself; a judicial contest; any dispute.

When a person begins a civil lawsuit, the person enters into a process called litigation.
 Reform Act of 1995 and involve risks and uncertainties that may individually or mutually impact the matters herein described, including but not limited to product development and acceptance, manufacturing, competition, regulatory and/or other factors, which are outside the control of the Company.
COPYRIGHT 2003 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1CANA
Date:Aug 6, 2003
Words:375
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