AlphaCell Renamed as Emblaze Mobile.Business Editors/High-Tech Writers RA'ANANA, Israel--(BUSINESS WIRE)--March 15, 2004 Emblaze em·blaze 1 tr.v. em·blazed, em·blaz·ing, em·blaz·es 1. To set on fire. 2. To cause to glow; light up. Ltd (LSE LSE - Language Sensitive Editor :BLZ BLZ Bankleitzahl (German bank code) BLZ Belize (ISO Country code) BLZ Bladzijde (Dutch: page) BLZ Bayerische Landeszentrale für Politische Bildungsarbeit ) (Emblaze or "Group") announces that it has changed the name of its wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. , AlphaCell Wireless 2001 Ltd., to Emblaze Mobile Ltd. This is in line with the Group's policy of moving towards using one brand name. There will be no changes to the structure of the business as a result of this change. Notes to Editors: About Emblaze Mobile Ltd. (Formerly AlphaCell) Emblaze Mobile, an Emblaze Group company, is a leading provider of customised rich media handsets. Its unique technologies coupled with its versatile, customer-focused delivery platform enable Emblaze Mobile to rapidly and cost-effectively provide precisely tailored handset solutions. The company's handsets are designed to facilitate an unparalleled wireless communication experience for end users, empowering its customers to broaden their service offering and expand their brand strategy. The M5, Emblaze Mobile's flagship device is fully customisable - from casing colour and logo to user interface design, with value-added services A value-added service (VAS) is a telecommunications industry term for non-core services or, in short, all services beyond standard voice calls and fax transmissions. targeted to niche markets A niche market also known as a target market is a focused, targetable portion (subset) of a market sector. By definition, then, a business that focuses on a niche market is addressing a need for a product or service that is not being addressed by mainstream providers. . Emblaze Mobile is led by a core team of technology and business managers with extensive experience in the wireless market, and backed by a dedicated group of engineers with a proven track record in handset development. About The Emblaze Group (Emblaze Ltd.) Emblaze Ltd. consists of four companies sharing a common vision to lead the market transformation to rich media personal communication: Emblaze Systems, a leading provider of media centric end-to-end solutions for wireless multimedia; Emblaze Mobile, a wireless rich media smart phone design house; Orca Interactive, a global market leader in the development of highly scalable solutions for commercial iTV services; and Emblaze Semiconductor, a fabless IC company specializing in highly integrated digital multimedia chips for telecommunication, consumer and security markets. Emblaze Ltd. has offices in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , United Kingdom, China and Israel. www.emblaze.com |
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