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AlphaCell Licenses User-friendly Text Input Technology From Zi Corporation.


Business Editors

3GSM World Congress 2003

CANNES, France--(BUSINESS WIRE)--Feb. 18, 2003

AlphaCell, an Emblaze em·blaze 1  
tr.v. em·blazed, em·blaz·ing, em·blaz·es
1. To set on fire.

2. To cause to glow; light up.
 group company and provider of advanced customizable rich media mobile handsets, and Zi Corporation (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: ZICA)(TSX TSX Toronto Stock Exchange (TSE before April, 2002)
TSX Transfer from Stack Pointer to Index
TSX True Space Extension
: ZIC ZIC Zinc Finger Protein
ZIC Zurich Insurance Company
ZIC Zhuhai International Circuit
ZIC Zambia Investment Centre
), a leading provider of intelligent interface solutions, today jointly announced at the 3GSM World Congress 2003 that AlphaCell is using eZiTap(TM) and eZiText(R) interface technology from Zi Corporation for AlphaCell's range of rich-media customized handsets.

AlphaCell is implementing Zi's predictive text Predictive text is an input technology designed for mobile phones. The technology allows words to be entered by a single keypress for each letter, as opposed to the multiple keypress approach used in the older generation of mobile phones.  input technology to its M5 handset - the technology is easy to learn, efficient to use and can be tailored for each individual market. AlphaCell will also be implementing the technology as part of its recently announced Memorandum Of Understanding A Memorandum of Understanding (MoU) is a legal document describing a bilateral or multilateral agreement between parties. It expresses a convergence of will between the parties, indicating an intended common line of action and may not imply a legal commitment.  (MOU (Minutes Of Usage) A metric used to compute billing and/or statistics for telephone calls or other network use. ) to design a handset for Orange Israel (Partner Communications). These arrangements will mark the first time that predictive text input in Hebrew is available for the Israeli market.

Tsion Gonen, vice president of marketing at AlphaCell, said, "We are extremely happy to have signed up yet another significant agreement with a respected technology provider. Zi's text input software is one of the key components of AlphaCell's strategy to deliver first class, innovative customer-focused handsets. We believe text input software should be easy to learn, fast to use and personalized to the local consumer's communication needs and these are the strengths of Zi's technologies."

Gary Mendel, vice president of sales and marketing at Zi Corporation, commented, "The license agreement with AlphaCell is a strategic move for Zi Corporation. We believe the future of the wireless industry is customized handsets for specific market segments. Mobile operators are looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 ways to target specific segments with tailor-made services and we believe that AlphaCell's business proposition enables them to do this."

Zi Corporation's text input solutions, eZiTap and eZiText, provide unique features to optimize text entry and language input on wireless communication devices. Incorporating eZiTap and eZiText into mobile devices enables consumer electronic manufacturers (OEMs and ODMs) and telecom carriers to provide consumers with richer, more personalized text input experiences.

AlphaCell and Zi Corporation have exhibition stands at the 3GSM World Congress from February 18 to 21, 2003 in Cannes, France. Visit AlphaCell at stand K2 in Hall 4 and Zi Corporation at stand E21 in Hall 2 during the exhibition.

About AlphaCell

AlphaCell, an Emblaze group company, is a provider of fully tailored, advanced multimedia handsets, operating over 2.5G and 3G wireless networks.

AlphaCell offers two innovative foundation rich-media handsets; the M5, serving the mid-range market and the M6 targeting premium hi-end customers.

AlphaCell offers complete solutions that span the entire product development cycle, from requirements research, through detailed design and prototype testing, to manufacturing and final product delivery.

For more information, please visit: www.alphacell.com

About the Emblaze Group

The Emblaze group of companies share a common vision to lead the market transformation to rich media personal communication.

The group consists of four companies: Emblaze Systems, a leading provider of media centric end-to-end solutions for wireless multimedia services; Orca Interactive, a global market leader in the development of highly scalable solutions for commercial iTV services; Emblaze Semiconductor, a fabless IC company providing semiconductor-based solutions for high volume mobile multimedia appliances; and AlphaCell a multimedia smart phone design company.

Emblaze went public in 1996 and is traded on the London Stock Exchange London Stock Exchange

London marketplace for securities. It was formed in 1773 by a group of stockbrokers who had been doing business informally in local coffeehouses.
 (BLZ BLZ Bankleitzahl (German bank code)
BLZ Belize (ISO Country code)
BLZ Bladzijde (Dutch: page)
BLZ Bayerische Landeszentrale für Politische Bildungsarbeit
). The Emblaze group has offices in China, Germany, Israel, Korea, Singapore, U.K. and the U.S.A., with over 400 employees worldwide.

About Zi Corporation

Zi Corporation (www.zicorp.com) is a market-driven technology company delivering intelligent interface solutions to enhance the user experience of wireless and consumer technologies. The company's core technology products, eZiTap and eZiText, connect people to short messaging See SMS. , e-mail, e-commerce, Web browsing and similar applications in almost any written language. eZiNet(TM) is a new network-based platform that enables handset manufacturers and network operators to provide users with access to media rich content and information stored on a network, despite the memory restrictions of the mobile device. Zi supports its strategic partners and customers from offices in Asia, Europe and North America. A publicly traded company publicly traded company

A company whose shares of common stock are held by the public and are available for purchase by investors. The shares of publicly traded firms are bought and sold on the organized exchanges or in the over-the-counter market.
, Zi Corporation is listed on the Nasdaq National Market (ZICA) and the Toronto Stock Exchange Toronto Stock Exchange (TSE)

Canada's largest stock exchange, trading approximately 1,200 company stocks and 33 options.
 (ZIC).

Certain statements in this news release that involve expectations or intentions (such as those relating to future deployments or planned cooperation) may constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995. The information in this press release is based on current expectations and assumptions, and is subject to a number of risks and uncertainties that could cause actual results to differ materially from those anticipated. Such risks include, among others, general business and economic conditions, competitive actions, continued acceptance of products and services and dependence on third party performance as well as the risks and uncertainties referred to in Zi Corporation's 20-F for the most recent calendar year that is filed with the Securities and Exchange Commission. The reader should not place undue reliance on such forward-looking statements. Zi Corporation and AlphaCell do not assume any obligation to update such forward-looking statements.
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Publication:Business Wire
Date:Feb 18, 2003
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