AlphaCell Introduces the M5 Music Device at 3GSM.Entertainment Editors/Business Editors/High-Tech Writers 3GSM World Congress 2004 Hall 4, Stand K2 RA'ANANA, Israel--(BUSINESS WIRE)--Feb. 24, 2004 AlphaCell Wireless 2001 Ltd., an Emblaze em·blaze 1 tr.v. em·blazed, em·blaz·ing, em·blaz·es 1. To set on fire. 2. To cause to glow; light up. Group company (LSE LSE - Language Sensitive Editor :BLZ BLZ Bankleitzahl (German bank code) BLZ Belize (ISO Country code) BLZ Bladzijde (Dutch: page) BLZ Bayerische Landeszentrale für Politische Bildungsarbeit ) and a provider of customised mobile handsets for the entertainment market, announced the imminent launch of its M5 Music model. This new mobile handset has a design and user-interface dedicated to mobile music services, which can be handpicked by operators. Visitors to AlphaCell's stand at 3GSM (Hall 4, Stand 2K) will be able to try out the M5 Music first hand. The M5 Music marries form with function. It is a pocket-sized device with an ergonomic design for a convenient and enjoyable listening experience. AlphaCell has designed the handset with four programmable soft keys around the screen that offer one touch access to music content and operator services. AlphaCell has incorporated a tailored, customisable interface into the M5 Music, which gives easy access to stored artist lists, a playlist A file that contains an index to a selected group of music files on the computer. Using digital jukebox software such as iTunes and Winamp, playlists are created by the user by dragging and dropping titles from a master index. The software may be able to create a playlist automatically. organiser and music-themed content. Complementing this is a host of further interactive connectivity features including email, MMS (Multimedia Messaging Service) An enhanced transmission service that enables graphics, video clips and sound files to be transmitted via cellphones. Developed as part of the 3GPP project, MMS phones are generally backward compatible with SMS and EMS. , SMS (1) (Storage Management System) Software used to routinely back up and archive files. See HSM. (2) (Systems Management Server) Systems management software from Microsoft that runs on Windows NT Server. and Internet browsing. The M5 Music contains an MP3 player and port for an MMC See MultiMediaCard and Microsoft Management Console. SD card, alongside advanced audio and visual effects, including a 10-band equalizer, preset sounds and ID3 tags. MP3 files can be copied to the M5 Music for 'on the go' listening and it can also sync with a computer in order to download favourite music clips. The handset stores up to nine hours of music and more when attaching an MMC card. With revenues from music and media services is predicted to grow from $906 million in 2004 to $5.9 billion in 2007, according to Strategy Analytics, the M5 Music is aimed squarely at the youth market. It offers a ready-made revenue stream for operators via its tailored content and instantly accessible services. The customisable user interface is also an opportunity for brand continuity and extension. Avner Mor, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of AlphaCell, explained: "We have created a phone dedicated to the rapidly growing interest in music over mobile devices. It means that operators can now develop a handset with content, services and design values that tap directly into this increasingly popular sector." "Instead, the M5 Music lets operators decide what content and services they will include and how they will generate revenue from the phone. We can help with this, by providing content from Emblaze Systems for instance, but the ultimate power is with the operator." Key features of the M5 Music: -- Handset design optimised for music related applications -- Stereo jack -- 16 polyphonic sounds -- Vibrating vibrating, v using quivering hand motions made across the client's body for therapeutic purposes. mechanism -- 3D sound support -- Audio player -- Audio recorder -- MP3 player -- Ringtone composer -- AMR (1) (Adaptive Multi-Rate) A variable rate speech codec selected by the 3GPP for the 3G evolution of the GSM cellphone system (WCDMA). Using the Algebraic CELP (ACELP) compression technology, AMR provides toll quality sound at transmission rates from 4.75 to 12. to MIDI converter -- MP3 file to transfer to PC Key features of the AlphaCell M5: -- GPRS (General Packet Radio Service) The first high-speed digital data service provided by cellular carriers that used the GSM technology. GPRS added a packet-switched channel to GSM, which uses dedicated, circuit-switched channels for voice conversations. dual-band (GSM 900/1800) -- Microsoft's CE.NET operating system -- Dual processor, including a separate multimedia application processor which dramatically enhances the platform's ability to support enhanced services -- Full graphic LCD TFT (Thin Film Transistor) The term typically refers to active matrix screens on laptop computers. Active matrix LCD provides a sharper screen display and broader viewing angle than does passive matrix. See LCD and thin film. TFT - Thin Film transistor display with 65K colours (16-bit) -- Resolution: 176 x 220 pixels -- Ring tones and hi-fi tones (16 polyphonic) -- Enhanced messaging capabilities -- Gaming engine dedicated to entertainment services -- Integrated colour camera for stills and video -- IrDA and USB USB in full Universal Serial Bus Type of serial bus that allows peripheral devices (disks, modems, printers, digitizers, data gloves, etc.) to be easily connected to a computer. technologies -- Customised applications Notes to editors: About AlphaCell AlphaCell, an Emblaze Group company, is a leading provider of customised rich media handsets. Its unique technologies coupled with its versatile, customer-focused delivery platform enable AlphaCell to rapidly and cost-effectively provide precisely tailored handset solutions. The company's handsets are designed to facilitate an unparalleled wireless communication experience for end users, empowering its customers to broaden their service offering and expand their brand strategy. The M5, AlphaCell's flagship device is fully customisable - from casing colour and logo to user interface design, with value-added services targeted to niche markets. AlphaCell is led by a core team of technology and business managers with extensive experience in the wireless market, and backed by a dedicated group of engineers with a proven track record in handset development. www.alphacell.com About The Emblaze Group (Emblaze Ltd.) Emblaze Ltd. consists of four companies sharing a common vision to lead the market transformation to rich media personal communication: Emblaze Systems, a leading provider of media centric end-to-end solutions for wireless multimedia; AlphaCell, a wireless rich media smart phone design house; Orca Interactive, a global market leader in the development of highly scalable solutions for commercial iTV services; and Emblaze Semiconductor, a fabless IC company specialising in highly integrated digital multimedia chips for telecommunication, consumer and security markets. Emblaze Ltd. has offices in the United States, United Kingdom, China and Israel. www.emblaze.com |
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