AlphaBroadcast Service Increases Web Audiences.Business Editors COLORADO SPRINGS Colorado Springs, city (1990 pop. 281,140), seat of El Paso co., central Colo., on Monument and Fountain creeks, at the foot of Pikes Peak; inc. 1886. It is a year-round resort and a booming military, technological, and commercial city. , Colo.--(BUSINESS WIRE)--April 27, 2000 AlphaPlex is pleased to announce the launch of AlphaBroadcast (www.AlphaBroadcast.com), a new combination of web site services for radio and television stations. Within one month of using the AlphaBroadcast service, stations (such as 98.9 Magic FM in Colorado Springs) increased their web audience over 650%. AlphaBroadcast service provides stations with a revenue-generating, custom designed web site packed with dynamic content and advertising management features that each station controls 100%. In addition, AlphaBroadcast provides a framework for integrating other services such as live Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the broadcasts into a station's web site. "Some of the ways AlphaBroadcast brings new revenue opportunities to station web sites include new ad inventories, enhanced sponsorship revenue, increased audience share, flexibility, control and reduced maintenance costs," according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Edward Barry Edward Albert Barry (born 8 June 1898 in Hong Kong; died 24 November 1965 in Hampshire, England) was an Irish cricketer. A left-handed batsman and left-arm medium pace bowler, he played two first-class matches for Ireland in the summer of 1926, against Oxford University and , company president. "Every page of an AlphaBroadcast web site provides a station with new advertising and sponsor revenue opportunities such as on-line advertising, event sponsorships, contests, opinion polls, station favorites Another term for bookmarks, which was popularized by Microsoft's Internet Explorer browser. See favicon and Internet Explorer. , community directories, on-air programming, live broadcast integration and audience email lists." "We created this new service after our successful experience of working with several local radio and TV stations, including KKFM (kkfm.com), 98.9 Magic FM (989magicfm.com), and KRDO TV News 13 (krdotv.com)," said Mr. Barry. One of the major advantages to the AlphaBroadcast approach is that stations using AlphaBroadcast services receive a custom designed web site that matches the station's look and branding, rather than a template (1) A pre-designed document or data file formatted for common purposes such as a fax, invoice or business letter. If the document contains an automated process, such as a word processing macro or spreadsheet formula, then the programming is already written and embedded in the that looks like hundreds of other sites. Coupled with this custom design, stations have the ability to instantly update information using simple data entry screens. Anyone on a station staff who can click on a mouse can make immediate changes with no knowledge of HTML HTML in full HyperText Markup Language Markup language derived from SGML that is used to prepare hypertext documents. Relatively easy for nonprogrammers to master, HTML is the language used for documents on the World Wide Web. or other technical language. This includes on-air DJs, news directors and other station staff. About AlphaPlex Inc. AlphaPlex creates unique web sites by blending web development and database technologies to create web sites that can be instantly updated by non-technical personnel. AlphaPlex also provides outsourced Java and Oracle development services to Fortune 500 clients such as MCI (1) (Media Control Interface) A high-level programming interface from Microsoft and IBM for controlling multimedia devices. It provides commands and functions to open, play and close the device. (2) (Microwave Communications Inc. WorldCom and Agilent. |
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