AlphaBlox Expands into Europe; AlphaBlox UK Will Help Serve the European Demand for eBusiness Analysis.

Business Editors/High Tech Writers

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Feb. 7, 2000

AlphaBlox Corporation, provider of the industry's first open, Web-based platform for delivering analytical applications that optimize eBusiness efficiency, today announced that it has established a direct presence in the United Kingdom to provide sales, marketing, consulting and training services in the region.

Analytical applications powered by AlphaBlox meet the current and future needs of corporations focused on improving business performance, and serve the growing market demand for eBusiness to business (B2b) analysis.

With the expanded international presence, European customers and partners will be able to leverage AlphaBlox Analysis Suite to deliver a broad range of custom analytical applications that serve the diverse information and analysis needs of users anywhere inside or outside the enterprise. Leveraging existing partnerships with global systems integrators and application providers, AlphaBlox will expand its partner network throughout Europe and the Middle East to ensure the success of international customers.

&uot;The Web has become an international standard and global corporations are seeking to unite their operations, customers, partners, and suppliers by delivering critical business information using Web-based analytical applications. Because AlphaBlox applications are 100% Web, AlphaBlox is uniquely positioned to lead the market on a global scale,&uot; said Jeremy Brown, VP international operations for AlphaBlox Corporation. &uot;AlphaBlox customers already include global companies in financial services, telecommunications, high tech and pharmaceuticals. By expanding our global presence we are better able to deliver our solutions to international markets.&uot;

Colin Privett, formerly UK Managing Director at Hyperion Solutions, has been appointed as Managing Director of AlphaBlox UK. While at Hyperion, Privett was instrumental in growing Hyperion's business in the UK into a $34 million operation. Privett has nearly 20 years of experience in the high technology sector, and has served in key leadership roles in sales and marketing in organizations such as Oracle Corporation and Comshare.

About AlphaBlox

AlphaBlox Corporation provides the industry's only 100% Web-based platform for delivering analytical applications that optimize eBusiness efficiencies. With AlphaBlox, companies can share and analyze information with customers, partners, and suppliers to build eBusiness communities, foster more profitable eBusiness relationships, and improve business performance.

Leveraging AlphaBlox's unique &uot;building Blox(tm)&uot; approach customers and partners can quickly assemble and deploy a variety of customized analytical applications for measuring and improving eBusiness operations, financial performance, customer/product profitability, distribution channels, and the supply chain. Leading organizations, such as ChannelPoint, Deutsche Bank Securities, AT&, Pfizer Pharmaceuticals, Hewlett Packard and Toyota Motor Company rely on AlphaBlox solutions to turn their information assets into strategic advantage.

AlphaBlox UK is located at Eton House, 18 - 24 Paradise Road, Richmond-upon-Thames, Surrey TW9 1SE. The offices can be contacted at [phone]; Fax [phone], or by email [e-mail]. AlphaBlox Australasia is located at Suite 219, 89 High Street, Kew VIC 3101, Australia. The offices can be reached at [phone]ax: [phone], or by emailing [e-mail]

AlphaBlox is a trademark of AlphaBlox Corporation.