AlphaBlox Announces JBlox; Java Building Blocks Enable Rapid Application Assembly for the Intranet.

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--April 2, 1997--AlphaBlox Corp., an innovative new company developing tools for rapid application assembly, today announced JBlox, an open technology initiative based on the industry standard Java platform.

JBlox is designed to deliver application building blocks for creating mission-critical intranet and Internet applications. Today's announcement is the latest in a series of releases revealing the AlphaBlox Intranet Building Blox strategy.

JBlox will enable a quantum leap of improvement in development time, cost of delivery, and maintenance of next-generation intranet and Internet applications, ensuring that companies can rapidly create and deploy new applications faster and more affordably than ever before. It does this by maximizing Java's cross-platform "Write Once, Run Anywhere(tm)" capabilities.

"We strongly endorse Java because it enables companies to break down business barriers by removing all platform, network or application constraints," said Michael Skok, chairman and chief executive officer of AlphaBlox Corp. "This gives companies the opportunity to simplify their business processes in order to get closer to their customers and serve them better. By developing high level inter-operable software building blocks in Java, we've been able to create something with JBlox that will significantly accelerate the development of mission-critical business applications using the simplicity of Web pages."

Skok will address the topic of rapid application assembly in the "Designing Business Applications: Latest Tools for Developers" panel taking place on Friday, April 4th at 3 p.m. at the JavaOne Developer's conference in San Francisco.

"We are pleased by AlphaBlox's announcement today," said Dr. Lew Tucker, director of corporate and ISV relations at JavaSoft, a business unit of Sun Microsystems, Inc. "The JBlox technology will help reduce the development time of applications essential to a company's success, helping them to very quickly realize the benefits of deploying Java across the enterprise."

Additional details on JBlox and AlphaBlox products will be available later this year.

AlphaBlox Corp. is currently validating its technology with a number of key financial services and high tech companies and is continuing to expand its customer partnership program, which consists of early adopters of Blox. These customers are playing an integral part in the design and development of both the AlphaBlox core technology and the first implementation of JBlox focused on mission-critical, network-centric applications for the intranet.

AlphaBlox Corporation develops, markets and sells reusable software building blocks (Blox) which facilitate the rapid assembly of applications for intranet/Internet-based, enterprise-wide solutions. AlphaBlox is dedicated to enabling its customers and partners to achieve significant improvements in development, deployment, documentation, training and administration of their intranet/Internet solutions.

The Company is based in Mountain View, Calif., and can be reached by phone at 415/526-1700, by fax at 415/526-1701, or via the World Wide Web at http://www.alphablox.com . For information on participating in the AlphaBlox Customer Partnership Program please send e-mail to [e-mail] or call 415/526-1700. -0-

Note to Editors: AlphaBlox, JBlox, Blox and the AlphaBlox Corporation logo are trademarks of AlphaBlox Corporation. All other product names are trademarks of their respective companies.

CONTACT: AlphaBlox Corp.

Michael Skok, 415/526-1700

[e-mail]