Alpha Software Ships Online Merchant, a Powerful, Affordable Way to Set Up Shop On the Web.BURLINGTON, Mass.--(BUSINESS WIRE)--Aug. 24, 1998-- Breakthrough $99 E-Commerce Package With No Monthly Fees Lets Companies of Any Size Transact Business Online Professional Edition Supports Secure Payments via CyberCash(TM), Interface with Open Market(TM) Alpha Software, a subsidiary of SoftQuad International Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :SWEBF)(TSE See Tokyo Stock Exchange. TSE 1. See Tokyo Stock Exchange (TSE). 2. See Toronto Stock Exchange (TSE). :SKI), today shipped Online Merchant(TM), a powerful, yet easy to use software tool that allows businesses to establish an Internet store without the hassle and expense of traditional e-commerce solutions. Now, anyone with products to sell can quickly and easily set up shop on the World Wide Web without any knowledge of the Internet or HTML HTML in full HyperText Markup Language Markup language derived from SGML that is used to prepare hypertext documents. Relatively easy for nonprogrammers to master, HTML is the language used for documents on the World Wide Web. programming --all for just $99 (SRP SRP - A data link layer protocol. ). Online Merchant is well poised to address the electronic commerce needs of the small business, while allowing them to effectively compete with their national counterparts. Designed specifically to meet the unique needs of the small business merchant, Online Merchant offers a complete, easy to use electronic storefront solution. With its intuitive forms interface, Online Merchant allows users to simply "fill in the blanks" and have their store automatically uploaded to their Internet Service Provider-- all with no HTML programming or CGI scripting. "Online Merchant's unparalleled ease of use, coupled with the freedom to host your store with any ISP (1) See in-system programmable. (2) (Internet Service Provider) An organization that provides access to the Internet. Connection to the user is provided via dial-up, ISDN, cable, DSL and T1/T3 lines. who offers CGI CGI in full Common Gateway Interface. Specification by which a Web server passes data between itself and an application program. Typically, a Web user will make a request of the Web server, which in turn passes the request to a CGI application program. access, delivers the most powerful internet store building tool to the small business market", said Richard Rabins, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Alpha Software Corporation. "The beauty of Online Merchant is that business owners of any size can create professional, searchable catalogs with an unlimited number of products, without needing any technical background. And unlike other store building tools", continued Rabins, "there is no additional software necessary and most importantly Adv. 1. most importantly - above and beyond all other consideration; "above all, you must be independent" above all, most especially , there are no ongoing service fees." The product of a five-year development effort by Stumpworld Systems, Online Merchant is based on proven technology that has created successful Internet storefronts for high volume customers ranging from NYNEX NYNEX New York-New England & X for the Unknown (Telephone Company) NYNEX New York Network Exchange (now Bell Atlantic) to Blue Note Records and Rock Bands like the Rolling Stones Rolling Stones, English rock music group that rose to prominence in the mid-1960s and continues to exert great influence. Members have included singer Mick Jagger (Michael Phillip Jagger), 1943–; guitarists Brian Jones , Aerosmith and Phish. New E-Commerce Price/Performance Leader Using Online Merchant, developing and maintaining a Web storefront is as easy as selecting a catalog style, entering product descriptions and photos, and designating which credit cards to accept. Online Merchant's flexibility and freedom delivers significant benefits to the merchant including a unique, dynamic shopping cart capability; automatic order calculation; full site product search and indexing; and automated order confirmation by email. In addition, the product works with all Web authoring tools, allowing users to easily integrate their store into an existing site; merchants also have the freedom to present their store as a standalone web site. Clinton Robertson, founder, Bezalel Technologies, a web developer in Chattanooga, Tennessee “Chattanooga” redirects here. For other uses, see Chattanooga (disambiguation). Chattanooga is the fourth-largest city in Tennessee (after Memphis, Nashville, and Knoxville), and the seat of Hamilton CountyGR6 said, "I am continuously receiving requests from my clients wanting to establish a commerce presence on the Internet. My customers are typically small businesses with limited technical knowledge and budgets. I evaluated the many options, but most have ongoing monthly fees that would increase as my clients offered more products in their stores. Online Merchant is exciting because of the flexibility and freedom it offers. I found Online Merchant extremely easy to use, literally stepping you through the process in it's clean, easy navigable NAVIGABLE. Capable of being navigated. 2. In law, the term navigable is applied to the sea, to arms of the sea, and to rivers in which the tide flows and reflows. 5 Taunt. R. 705; S. C. Eng. Com. Law Rep. 240; 5 Pick. R. 199; Ang. Tide Wat. 62; 1 Bouv. Inst. n. interface. And best of all, it doesn't require any additional software or monthly fees." Comprehensive Solution Saves Time and Money With five simple steps, Online Merchant automatically creates a complete, fully searchable online catalog Similar to an online library or databases in the information storage respect, ‘’’online catalogs’’’ allow potential customers to browse a company’s items for sale from a different location using the internet. , in a fraction of the time it would take with traditional tools. The process is as simple as entering store contact information, including keywords and scans of logos, enabling search engines to easily register the site. Next, users design the store to look exactly the way they want, choosing from among more than 50 customizable templates, or creating their own. Then, users define shipping and handling, tax, credit card, and discount preferences; Online Merchant provides the ability to define a variety of shipping types, taxes for any state or province, and dollar or percentage bulk discounts. Users can then combine pictures, descriptions, pricing and multimedia previews for all products. These can be organized into categories for fast, easy shopping. Finally, with a single click of the mouse, Online Merchant automatically generates a professional, online catalog, ready to take secure orders on the Web. Integration with Open Market(TM), CyberCash(TM) Due this fall, the Professional Edition of Online Merchant will offer users their choice of back-end order processing options. Merchants can choose to use CyberCash(TM) for real-time credit card payment or they can choose to use the more robust suite of commerce capabilities available through Open Market's Transact(TM). These include real-time credit card payments plus transaction processing Updating the appropriate database records as soon as a transaction (order, payment, etc.) is entered into the computer. It may also imply that confirmations are sent at the same time. Transaction processing systems are the backbone of an organization because they update constantly. , complete order management (including tax and shipping calculations), store administration and policy support, and advanced marketing features (including digital coupons, buyer registration, and subscription management). These services are offered through Internet Commerce Services Corporation (ICOMS ICOMS Integrated Communications Operations Management system ICOMS Improved Conventional Mine System ), a leading Open Market Commerce Service Provider. David Toub, President of ICOMS sees this combination of technologies as a potent Internet commerce enabler for prospective merchants. "When merchants choose Online Merchant Professional Edition in conjunction with ICOMS' MerchantTrax(TM) service, they get the best of both worlds; the ease, power and control of building storefronts on their own PCs and the industry's most robust, secure and reliable industrial-strength commerce service. Merchants can build their storefronts and be open for business in a matter of hours." Pricing and Availability Online Merchant is available now and carries a list price of $99. It will be available at select retail locations nationwide, including CompUSA, Staples, Fry's, MicroCenter and J&R Computer World. System Requirements To be used efficiently, all computer software needs certain hardware components or other software resources to be present on a computer system. These pre-requisites are known as (computer) system requirements and are often used as a guideline as opposed to an absolute rule. Online Merchant runs under Windows 95 or Windows NT 4.0, with 16 MB RAM, an 800 x 600 graphics display at 256 colors (or better), and a CD-ROM Drive. In addition to the system requirements for your computer, your Internet Service Provider Internet service provider (ISP) Company that provides Internet connections and services to individuals and organizations. For a monthly fee, ISPs provide computer users with a connection to their site (see data transmission), as well as a log-in name and password. must have a standard UNIX UNIX Operating system for digital computers, developed by Ken Thompson of Bell Laboratories in 1969. It was initially designed for a single user (the name was a pun on the earlier operating system Multics). file server running any Web server that offers CGI access and is running PERL5 or greater. About Alpha Software Corporation Alpha Software Corporation (Alpha Software, Alpha), based in Burlington, Massachusetts is a wholly owned operating subsidiary of SoftQuad International Inc. Alpha develops and publishes a diverse array of leading products in the productivity, lifestyle, edutainment and game categories. These products are sold nationwide through the retail channel. SoftQuad's press material can be accessed at http://www.softquadintl.com Online Merchant is a trademark of Alpha Software Corporation. All other products are trademarks of their respective companies.
CONTACT: Alpha Software Corporation
Colleen Terry, 781/229-2924
press@alphasoftware.com
www.onlinemerchant.com
or
SoftQuad International Inc.
Steven H. Schneider, 781/229-2924 (Investors)
investor@softquad.com
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