Alpha Secures Co-Publishing Agreement With China's Largest Publishing Group -- China International Publishing Group.Business Editors TORONTO--(BUSINESS WIRE)--March 23, 2000 Alpha Communications Corp. (CDNX CDNX See Canadian Venture Exchange (CDNX). :ACZ ACZ Ace Combat Zero (game) ACZ Air Combat Zone ACZ Assembly Coder's Zenith ACZ Ashtekar, Corichi, Zapata ) announces completion of a master co-publishing agreement with China International Publishing Group and its largest publishing house, Foreign Languages Press. The agreement includes co-development, publishing and distribution of the following projects: - Beginning English For Young Learners - a series of 4 student books, 8 audio cassettes and 4 teachers guides designed to introduce English as a Second Language (ESL) to students in Kindergarten through Grade 3 - Professional English Classroom: Fluent English - a series of up to 15 books and 15 audio cassettes for advanced English For Special Purposes (ESP) language learning for specific business applications targeting the professional markets. Michael Michael, archangel Michael (mī`kəl) [Heb.,=who is like God?], archangel prominent in Christian, Jewish, and Muslim traditions. In the Bible and early Jewish literature, Michael is one of the angels of God's presence. Kraft, President & CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Alpha, reports "The master agreement with China International Publishing Group is an important milestone for Alpha. This strategic co-publishing partnership represents our entry into the world's largest and fastest growing market for educational and consumer publications. After more than two years of research and product development, this agreement places Alpha in a favourable position Noun 1. favourable position - the quality of being at a competitive advantage favorable position, superiority advantage, vantage - the quality of having a superior or more favorable position; "the experience gave him the advantage over me" to launch Alpha's Let's Learn English! brand of ESL (1) An earlier family of client/server development tools for Windows and OS/2 from Ardent Software (formerly VMARK). It was originally developed by Easel Corporation, which was acquired by VMARK. products into China. The Beginning English For Young Learners ESL program has been approved by the Beijing Educational Commission for Grades 1 to 3 and will be introduced by China International Publishing Group on an exclusive basis in Beijing in April 2000. The sales and marketing plan for this ESL program includes distribution into the 30 provinces across China over the next 12 months. Alpha is pleased that our Let's Learn English! brand name and products will be used as part of the curriculum in schools by students as their first exposure to English language English language, member of the West Germanic group of the Germanic subfamily of the Indo-European family of languages (see Germanic languages). Spoken by about 470 million people throughout the world, English is the official language of about 45 nations. learning. In partnership with China International Publishing Group, Alpha plans to develop a self-study version of the Beginning English For Young Learners ESL series with full colour picture books, audio cassettes A 1/8" inch, analog audio tape format that has been widely used for music distribution and home recording. Although the same size housing is used, the tape thickness and length determine the recording time. Cassettes holding from 15 minutes to 60 minutes per side have been manufactured. and CD-ROMs for distribution to bookstores and direct to consumer channels throughout China for launch in Fall 2000. We plan to develop multimedia products for this ESL series including CD-ROMs through Alpha's recently announced joint venture partnership with one of China's leading software companies, Clever Software Group Co." The first five titles in the Professional English Classroom: Fluent fluent /flu·ent/ (floo´int) flowing effortlessly; said of speech. English series also to be published under Alpha's Let's Learn English! brand include English For Marketing, English For Negotiations, English For Business and Accounting, English For Insurance and English For Hosts. This series is planned to be released in bookstores throughout China in Summer 2000. Alpha and China International Publishing Group will also market this series of books directly to professionals through their respective associations in China. "As a result of the Beginning English For Young Learners and the Professional English Classroom projects with China International Publishing Group and other projects currently under negotiation, Alpha continues to make significant strides to achieving its objectives of developing long term revenue streams and a library of original content. This content will contribute to expediting development of our online services for Alpha's English As A Second Language Web Portal See portal. for China, which is planned to be launched in late Summer 2000," adds Michael Kraft. About China International Publishing Group (CIPG) China International Publishing Group is China's largest publishing group and employs 4,000 staff members. The 11 book publishers under the CIPG umbrella publish nearly 1,000 titles annually in a variety of formats. CIPG is involved in the development, co-publishing and distribution of trade, educational, reference, professional and magazine publications in China and abroad. Founded in 1951, Foreign Languages Press is CIPG's largest publishing house. It publishes a wide variety of materials including education, political science, law, art, traditional culture, travel, Chinese medicine, health, sports, and ancient and modern classics in 18 languages including Chinese, English, French, Spanish Spanish, river, c.150 mi (240 km) long, issuing from Spanish Lake, S Ont., Canada, NW of Sudbury, and flowing generally S through Biskotasi and Agnew lakes to Lake Huron opposite Manitoulin island. There are several hydroelectric stations on the river. , Japanese and German. About Alpha Communications Corp.: Alpha Communications Corp. (CDNX:ACZ) develops and publishes original English As A Second Language content for book, audio and multimedia formats for China through its wholly-owned subsidiary, International Alpha Media, Inc. THE CANADIAN VENTURE EXCHANGE The Canadian Venture Exchange (CDNX) is now a defunct stock exchange having been acquired by the TSX Group in 2001 and renamed the TSX Venture Exchange. History of the Canadian Venture Exchange (CDNX) HAS NEITHER APPROVED NOR DISAPPROVED THE INFORMATION CONTAINED HEREIN |
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