Alottafun!, Inc.'s Re-Listing to the OTCBB.

Business Editors

WEST BEND, Wis.--(BUSINESS WIRE)--Jan. 10, 2000

Alottafun!, Inc. (OTCBB:ALFN) announced today that it has been approved for re-listing on the OTCBB as of Friday, January 7, 2000. We expect the stock will begin trading today, Monday January 10, 2000.

Michael Porter, CEO of Alottafun!, stated "It is very exciting to have our stock trade again on the OTCBB. We have worked very hard to become a 12(g) reporting company and now our stockholders can better trade our stock and get quotes."

"We are poised for what I believe will believe will be a tremendous year. Our web site, toypop.com, after being up less than 90 days, was ranked 12th by Gomes Associates, against other e-commerce sites that sell toys, and we plan on re-launching the site in the next 30-45 days, with numerous new features and upgrades."

"We are launching our Pocket Ghosts in Europe in February, and we plan to then bring them to the United States. Our pocket Ghost characters have enormous potential both as a stand alone product and to drive traffic to our e-commerce site."

"Our strategy has never been to attempt to compete directly against other major e-commerce sites by trying to outspend them to build brand awareness. Etailers such as Etoys and Amazon have only proven that it is possible to lose large sums of money building awareness through conventional means of advertising and promotion. We will build brand awareness in what I believe is a cost-effective manner. The marketing of our Pocket Ghosts series of collectible toys, in conjunction with the re-launching of our web site, will synergistically draw traffic to our site and grow sales in a cost effective and ultimately profitable manner."

For information contact Gary Trump, President and CEO of The Point Group,Inc., 407-777-7408, e-mail [e-mail], or visit www.pointgroupinc.com. The Point Group, Inc., located in Satellite Beach, Florida, is a comprehensive marketing strategies and financial public relations firm providing a variety of professional services for a growing national group of clients. Specialists in corporate communications, marketing and media relations, data base management and active networks with financial professionals, The Point Group, Inc., utilizes a team approach to the development and implementation of client work.

The Private Securities Litigation Reform Act of 1995 provides a "Safe Harbor" for forward-looking statements. Certain of the statements contained herein, which are not historical facts, are forward-looking statements with respect to events, the occurrence of which involve risks and uncertainties. These forward-looking statements may be impacted, either positively or negatively, by various factors. Information concerning potential factors that could affect the company is detailed from time to time in the company's reports filed with the Securities and Exchange Commission.