Alonna Doucette Moves From IDG to Follow CEO of Teen.com.Business/Technology Editors ACTON, Mass.--(BUSINESS WIRE)--Feb. 29, 2000 Seasoned print advertising sales executives are following their former clients to the Internet, the Internet, the, international computer network linking together thousands of individual networks at military and government agencies, educational institutions, nonprofit organizations, industrial and financial corporations of all sizes, and commercial enterprises hot spot of advertising sales. Alonna Doucette, the former associate publisher of Windows Magazine, the once popular publication from CMP CMP (cytidine monophosphate): see cytosine. (1) (CMP Media LLC, Manhasset, NY, www.cmp.com) Part of United Business Media, CMP is a leading integrated media company that offers a wide variety of publications and services in the information Media that was a casualty in the magazine shakeout Shakeout A situation in which many investors exit their positions, often at a loss, because of uncertainty or recent bad news circulating around a particular security or industry. Notes: During the dotcom boom and bust, numerous shakeouts occurred. of the late '90s, has been recruited by a former advertising client to join Teen.com, one of the most popular content sites for teenagers. Most recently the Vice President of Business Development at International Data Group, Doucette was responsible for the strategic integration of all IDG IDG International Data Group IDG Integrated Drive Generator IDG Installation Design Guide IDG Internet Discussion Group IDG Inset Dielectric Guide IDG International Dangerous Goods (mail, shipping) product lines including consulting, research, print media and on-line media for key accounts in the IT market. Doucette was recruited by her former advertising client Gerald J. (Jerry) Croteau, Jr., CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and founder of Teen.com as Vice President of Sales. Croteau was the CEO of Target Systems Corporation, the help desk software company purchased by Applix Systems (Nasdaq:APLX) in 1995. Since then, Croteau has been speaking about the Internet and has published a book, The Business Internet. In 1997 he began developing Teen.com into a family-friendly place for teenagers to connect with each other and find information pertinent PERTINENT, evidence. Those facts which tend to prove the allegations of the party offering them, are called pertinent; those which have no such tendency are called impertinent, 8 Toull. n. 22. By pertinent is also meant that which belongs. Willes, 319. to their lives and aspirations aspirations npl → aspiraciones fpl (= ambition); ambición f aspirations npl (= hopes, ambition) → aspirations fpl . Web site traffic has mushroomed to the point where over 45 million ad banners See banner ad. are served per month and 2.3 million user sessions A count of how many times all users access a Web site regardless whether the same person came back several times during the measurement period. If a user leaves and returns within a short time, some systems count those sessions as one. Contrast with unique visitors. See also user session. per month. "With the amount of ad inventory we have, we needed someone dedicated to work with sponsors of our various sections," states Jerry Croteau, "and to work with AdSmart, our advertising sales company, to help bring new advertisers on board." "Moving from IT clients to the whims of young teen girls is a certainly a change," says Alonna Doucette, "I love the fact that millions of teenagers all are coming together in one place, and as a result, the page views are growing like crazy. That's what attracted me to make this big move." Doucette has 18 years of marketing and sales experience in the high-tech publishing industry. About Teen.com Teen.com is the ultimate place for teens on the Internet. It contains daily features and columns such as advice, diaries, poetry and photo contests, fashion, beauty, movie and music reviews, homework help, games, jokes, news, horoscopes, college information, and a free daily Email newsletter with over 75,000 subscribers. Teens can shop online at the Mall @ Teen.com and the Teen.com Online Store. Teen.com delivers more than 44 million monthly page views to over 85,000 daily visitors. The site is in the Top 20 on the "100 Hot Kids" list (The Web's Most Popular Kids Sites) www.hot100.com/kids and the Top 20 of all chat sites www.hot100.com/chat. For information on advertising, contact AdSmart at ads@teen.com or visit http://www.teen.com/mediakit.html See Teen.com on-line at http://www.teen.com On-line press releases http://www.teen.com/pr/pr.html |
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