Aloe Splash Introduces a Healthy Soft Drink; Innovative Beverage Sets New Benchmark for Soft Drinks.Business Editors/Health Writers PHOENIX--(BUSINESS WIRE)--April 19, 2000 Aloe Splash Inc. introduces a brand new beverage sure to get the attention of soft drink, sports drink sports drink Performance drink Sports medicine A thirst-quenching beverage used in sports-related activities, which may boost energy and/or help build muscle mass; water, sugar, salt, potassium are common to all SDs. See Hydrotherapy, Water. and new age beverage customers. Aloe Splash is now on supermarket shelves in Arizona and will soon be available in several western states. Promoted as "The Healthy Soft Drink," Aloe Splash is a natural fruit-flavored beverage with 10 percent aloe vera aloe vera n. 1. A species of aloe (Aloe vera) native to the Mediterranean region. 2. The mucilaginous juice or gel obtained from the leaves of this plant, used in pharmaceutical preparations for its soothing and healing juice, vitamin C vitamin C or ascorbic acid Water-soluble organic compound important in animal metabolism. Most animals produce it in their bodies, but humans, other primates, and guinea pigs need it in the diet to prevent scurvy. , and is sweetened sweet·en v. sweet·ened, sweet·en·ing, sweet·ens v.tr. 1. To make sweet or sweeter by adding sugar, honey, saccharin, or another sweet substance. 2. To make more pleasant or agreeable. with a blend of sucralose sucralose: see sweetener, artificial. (SPLENDA(R)) and fructose fructose (frŭk`tōs), levulose (lĕv`yəlōs'), or fruit sugar, simple sugar found in honey and in the fruit and other parts of plants. . The result is a smooth, light soft drink with only 20 calories per eight-ounce serving. It comes in a unique custom 20-ounce PET bottle with a large 38mm opening and handy sports cap. Competitively priced and positioned in the new-age beverage category, Aloe Splash is sure to be the one to watch. Aloe Splash beverages received rave reviews in the latest beverage review by renowned BevNET! A popular resource for those interested in all types of drinks, the BevNET! awarded high ratings to all four Aloe Splash flavors. "In the beverage business, it is like winning the Oscar for Best Picture," said Steve Dymand, Aloe Splash Inc. president and the man responsible for the new low-calorie drink. "There are over 900 beverages evaluated and rated on the BevNET! and we are delighted with the high rankings See Google bomb. ." The BevNET! can be found at www.bevnet.com on the Internet. "The 'new age' beverage section has exploded during the last year and there are many brands offering all sorts of additives and enhancements for energy and improved health. Some of the ingredients I have never even heard of!" Dymand continued. "In contrast, with Aloe Splash we have juice from the incredible aloe vera plant, which contains dozens of vitamins, minerals and enzymes. "Furthermore, most new age beverages either don't taste very good or are so high in calories, carbohydrates, caffeine and sodium that people shouldn't drink too much of them. An eight-ounce serving of Aloe Splash has just 20 calories, only 5 grams of carbohydrates, no caffeine, and no sodium, and has the added benefits of aloe vera juice and vitamin C. "Most people don't realize that over 60 percent of the world's consumption of aloe vera is taken internally and the benefits from this wonder plant are quite phenomenal. People have been benefiting from aloe vera for thousands of years and it is not just for rubbing on your skin." No stranger to the beverage business, Dymand had previous success as the person who created the trend-setting Koala koala (kōä`lə), arboreal marsupial, or pouched mammal, Phascolarctos cinereus, native to Australia. Although it is sometimes called koala bear, or Australian bear, and is somewhat bearlike in appearance, it is not related to true Springs beverage brand in the late 1980s. "This is the drink for today's health-conscious beverage consumer. With Aloe Splash we have created an outstanding soft drink which happens to be very good for you," said Dymand. "We did extensive research asking consumers what they wanted in a healthy soft drink and what they didn't want. And we have delivered. "Even our bottle is well-designed, functional and superior to the rest. After tasting Aloe Splash, people cannot believe that a product that tastes this good has only 20 calories," he added. "It's the sucralose, it has no aftertaste aftertaste /af·ter·taste/ (-tast?) a taste continuing after the substance producing it has been removed. af·ter·taste n. ." Approved recently by the FDA FDA abbr. Food and Drug Administration FDA, n.pr See Food and Drug Administration. FDA, n.pr the abbreviation for the Food and Drug Administration. , sucralose is made from sugar but has no calories and is safe for everyone. SPLENDA(R) sucralose is manufactured and marketed by McNeil Specialty Products Co., a wholly-owned subsidiary of Johnson & Johnson. Aloe Splash Inc. can be found on the World Wide Web at: http://www.AloeSplash.com. |
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