Almost Half of Internet Users are Buying Products or Services Online, Says Scarborough Research.Business/Technology Editors NEW YORK--(BUSINESS WIRE)--Nov. 28, 2000 Washington Washington, town, England Washington, town (1991 pop. 48,856), Sunderland metropolitan district, NE England. Washington was designated one of the new towns in 1964 to alleviate overpopulation in the Tyneside-Wearside area. , D.C.; Seattle Seattle (sēăt`əl), city (1990 pop. 516,259), seat of King co., W Wash., built on seven hills, between Elliott Bay of Puget Sound and Lake Washington; inc. 1869. ; San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden ; Baltimore Baltimore, city (1990 pop. 736,014), N central Md., surrounded by but politically independent of Baltimore co., on the Patapsco River estuary, an arm of Chesapeake Bay; inc. 1745. ; Austin Austin. 1 City (1990 pop. 21,907), seat of Mower co., SE Minn., on the Cedar River, near the Iowa line; inc. 1868. The commercial and industrial center of a rich farm region, it is noted as home to the Hormel meatpacking company, whose Spam Town museum , Tex. Top the Nationwide Standings for Online Purchases Among U.S. adults with Internet access See how to access the Internet. (55 percent), almost half (47 percent) shop and purchase goods or services online, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the latest Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the study by Scarborough Research. The study found that Washington, D.C. topped the nationwide standings with 60 percent of 'cyber shoppers' - adults with Internet access at home and/or at work purchasing items or services online. Following closely - and well above the nation's average - are Seattle (59 percent); San Francisco (58 percent); Baltimore and Austin, Tex. tied with 56 percent penetration. Ranking on the low end with the least percentage of wired adults using the Internet to purchase goods or services are: San Antonio San Antonio (săn ăntō`nēō, əntōn`), city (1990 pop. 935,933), seat of Bexar co., S central Tex., at the source of the San Antonio River; inc. 1837. (37 percent); Orlando (37 percent); Lexington, Ky. (37 percent); Greenville, S.C. (39 percent); and Fresno, Calif. (39 percent). "Despite the Internet becoming a mainstream phenomenon and the increasing popularity of shopping online, we continue to see significant differences across the local markets as evidenced by the varying incidence of Internet penetration and online shopping," said Bob Cohen cohen or kohen (Hebrew: “priest”) Jewish priest descended from Zadok (a descendant of Aaron), priest at the First Temple of Jerusalem. The biblical priesthood was hereditary and male. , president, Scarborough Research. "This is not surprising, given that shopping choices are largely still determined by the structure of the local retail marketplace. E-commerce e-commerce, commerce conducted over the Internet, most often via the World Wide Web. E-commerce can apply to purchases made through the Web or to business-to-business activities such as inventory transfers. driven 'dot coms' should recognize that this study identifies an opportunity, especially with the holiday season upon us, for them to closely target the local markets that rank high for shopping. This will give them a stronger likelihood for reaching their potential cyber (1) From "cybernetics," it is a prefix attached to everyday words to add a computer, electronic or online connotation. The term is similar to "virtual," but the latter is used more frequently. See virtual. shoppers." The study also examined the average dollar amount spent by cyber shoppers. In the past year, over one-third (41 percent) charged between $100-$499 on goods and services In economics, economic output is divided into physical goods and intangible services. Consumption of goods and services is assumed to produce utility (unless the "good" is a "bad"). It is often used when referring to a Goods and Services Tax. online. Not quite one-fifth (17 percent) spent between $500-$999 and 16 percent spent more than $1,000. The most popular shopping items include: books (40 percent); music cds/tapes (30 percent); airline tickets or other travel reservations (38 percent); computer software (24 percent); clothes or accessories (21 percent); event tickets (18 percent) and toys/games (16 percent). These online purchasers also use the Internet for research/education (51 percent); news (46 percent); financial information (36 percent); local information (30 percent); sports scores and updates (26 percent); and read newspapers online (23 percent). These cyber shoppers spend varying degrees of time online. The largest portion, 35 percent, spent between one and four hours of their time a week on the Internet. Almost a quarter (23 percent) spent between five and nine hours, and 28 percent spend more that 10 hours a week on the Internet. Cyber shoppers tend to be slightly more male (56 percent), between 18-34 (39 percent) and married (58 percent). Almost three-fourths have attended at least one year of college (73 percent) and two-thirds own their own home. This group of online consumers is affluent with more than one-third (35 percent) making $75,000 or more, over one-third (67 percent) own a cell phone and half (50 percent) have a gold or platinum credit card. About Scarborough Research The data for this report is from release one of the 2000 Scarborough Report. 87,200 randomly selected interviews are conducted among adults ages 18+ across 64 leading U.S. markets. The Scarborough Report is a single source study that examines a variety of consumer product/services usage characteristics including local market shopping patterns, media usage including the Internet, demographics The attributes of people in a particular geographic area. Used for marketing purposes, population, ethnic origins, religion, spoken language, income and age range are examples of demographic data. , and lifestyle activities. Scarborough Research provides a syndicated study to print and electronic media, new media companies and agencies and advertisers. Scarborough Research is a service of The Arbitron Company and VNU VNU Volontaires des Nations Unies (French) VNU Verenigde Nederlandse Uitgeversbedrijven (Dutch) VNU Virtual Network User Marketing Information.
Scarborough Research
Percent of Cyber Shoppers(a) Among Online Adults
By Market(b) Penetration
Rank Market(b) Percent
1 Washington, DC 60%
2 Seattle, WA 59
3 San Francisco, CA 58
4 Baltimore, MD 56
5 Austin, TX 56
6 Denver, CO 55
7 Sacramento, CA 53
8 Syracuse, NY 52
9 Atlanta, GA 52
10 New Orleans, LA 52
11 St. Louis, MO 51
12 Chicago, IL 50
13 Providence, RI 50
14 Las Vegas, NV 50
15 Charleston, WV 50
16 Kansas City, MO 49
17 San Diego, CA 49
18 Hartford, CT 49
19 Jacksonville, FL 49
20 New York, NY 49
21 Albuquerque, NM 49
22 Buffalo, NY 48
23 Phoenix, AZ 48
24 Louisville, KY 48
25 Harrisburg, PA 48
26 Philadelphia, PA 48
27 Dallas/Ft. Worth, TX 47
28 West Palm Beach, FL 47
29 Pittsburgh, PA 47
30 Wilkes-Barre, PA 46
31 Charlotte, NC 46
32 Tulsa, OK 46
33 Nashville, TN 45%
34 Memphis, TN 45
35 Detroit, MI 45
36 Boston, MA 45
37 Dayton, OH 45
38 Albany, NY 45
39 Portland, OR 45
40 Houston, TX 44
41 Columbus, OH 44
42 Norfolk, VA 44
43 Des Moines, IA 44
44 Tampa, FL 43
45 Oklahoma City, OH 43
46 Miami/Ft. Lauderdale 42
47 Cleveland, OH 42
48 Salt Lake City, UT 42
49 Birmingham, AL 42
50 Wichita, KS 42
51 Indianapolis, IN 41
52 Raleigh-Durham, NC 41
53 Milwaukee, WI 41
54 Los Angeles, CA 41
55 Minneapolis, MN 41
56 Cincinnati, OH 41
57 Knoxville, TN 41
58 Grand Rapids, MI 40
59 Greensboro, NC 40
60 Fresno, CA 39
61 Greenville, SC 39
62 Lexington, KY 37
63 Orlando, FL 37
64 San Antonio, TX 37
Average Across Scarborough Markets 47 percent
How to Read: In the Washington, DC DMA (1) (Digital Media Adapter) See digital media hub. (2) (Document Management Alliance) A specification that provides a common interface for accessing and searching document databases. , among the online adult population, 60 percent are cyber shoppers. (a) Cyber Shopper = Adults who have Internet access at home or at work and have made an online purchase of goods or services (b)Market represents DMA(TM)(designated market area) Source: 2000 Scarborough Report Release 1 (February 2000-September 2000) All trade names are the property of their respective owners. This release is available on the KCSA KCSA Krannert Center Student Association KCSA Kentucky Crushed Stone Association (Frankfort, KY) KCSA Kyiv City State Administration KCSA Kalamazoo Christian School Association KCSA Kentucky-Canadian Studies Association Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most Worldwide Web site at www.kcsa.com. |
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion