Almost All of the Revenues Generated by Game Companies in China Comes from the Online Games Industry.

DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c46963) has announced the addition of An In-depth Look at the China Online Game Market: The Industry, the Games, the Country to their offering.

This report provides an overview of China's rapidly growing online game market placing an emphasis on sector-focused detailed analysis that will dispel some of the concerns and challenges faced by foreign interactive entertainment companies looking to enter the Chinese marketplace. This report contains a summary and background of China's current market status and structure, online game business models, a detailed look at Internet cafes, key government organizations and policies regulating the market, a detailed case study of Blizzard Entertainment's World of Warcraft, our own detailed analysis and commentary coupled with strategies for entry and the future outlook of foreign companies.

Topics Covered

1. Market Introduction & Overview

2. Acronyms & Phrases

3. Video Game Platform Comparisons

4. Market Status

* Market Size

* Internet Users 

* Broadband Users

* Number of Online Gamers

5. Online Game Business Models

* MMOG Payment Structures (Prepaid Cards)

* Casual Game models (free-to-play)

6. Detailed look at Internet Cafes

* Overview

* Market Status

* Government Regulations

* Analysis of Internet Cafes

7. Government Regulations & Policies

* Government Organizations

* Administrative Rules & Policies

* Children & Games with Player Kill

* Analysis of Fatigue System

8. Case Study: World of Warcraft

* Overview

* Game Play Characteristics

* Brand Recognition

* Partnership with The9

* Analysis of World of Warcraft

9. Final Commentary & Thoughts

* Future Outlook for Foreign Game Companies

* Detailed Analysis

* Strategies for Entry

Companies Mentioned

* Blizzard's

* Shanda

* Netease

* Webzen

* Nexon

* NCsoft

Summary

Retail packaged game sales are almost nonexistent in China. Instead, almost all of the revenues generated by game companies in China come from online games, the majority of them coming from pay-to-play or free-to-play Massively Multiplayer Online Role Playing Games (MMORPG) or from advanced casual games that generate profits by selling additional virtual items that enhance the game play experience. These models have successfully eliminated much of the piracy concerns customarily associated with China and have created a tremendous opportunity for foreign game companies to profit from the millions of potential gamers in the country. Several games have generated revenues well over $100 million individually in the course of a year in China alone.

Benefiting from China's market is no easy task for Western companies, however. Chinese and Korean online game companies have made it extremely difficult for Western companies to successfully make inroads into China's market by flooding it with online games that are specifically tailored and localized for Chinese cultural tastes, a characteristic that is of utmost importance in any Asian territory. And as Korea inherently shares a great deal of similarities with China, Korean online games have a clear advantage in terms of appealing to Chinese sentiments and gaining strong brand recognition from the majority of China's mass gaming population.

The report focuses on the key cultural, economic and structural differences between China and the U.S. online game market to clear up some of the misconceptions Western companies have about the industry as well as the country itself. It contains a detailed background of China's current industry status and structure, online game business models, a comprehensive look at Internet or Gaming Cafes, key government organizations and policies regulating the market, entry strategies, future outlook of foreign companies and a detailed case study of Blizzard Entertainment, the only Western game companies that has achieved legitimate success and profited from China's market.

For more information visit http://www.researchandmarkets.com/reports/c46963