Allurent to Host Post-Holiday Webinar with e-tailing group's Lauren Freedman.

Allurent and Freedman will Share Annual Survey Results and Insight from the 2007 Holiday Shopping Season

CAMBRIDGE, Mass. -- Allurent(TM) today announced it will be hosting a webinar with President of the e-tailing group, Lauren Freedman, to discuss the findings of Allurent's 2007 Holiday Shopping: Online Customer Experience Survey. For the third year, Allurent has conducted a national consumer survey to uncover shoppers' attitudes about the recent holiday online shopping season, as well as their expectations for the 2008 season. This year, Allurent collaborated with the e-tailing group in order to compare pre-holiday intentions with post-holiday results. Attendees will learn what is driving increased consumer expectations, as well as what new Website features online shoppers value most.

Who:          Graeme Grant, chief operating officer, Allurent
              Lauren Freedman, president, e-tailing group

What:         2007 Holiday Online Shopping Survey Results

When:         Tuesday, January 29, 2008; 1:00 p.m. - 2:00 p.m. ET

To Register:  https://www1.gotomeeting.com/register/657195970

About Lauren Freedman, president, the e-tailing group

In 1994, Lauren Freedman leveraged her 15 year retail and catalog career and passion for merchandising to found the e-tailing group, inc. The firm's mission was, and continues to be, providing strategic and e-commerce solutions to online merchants as well as businesses targeting that market. An extensive client list has included Fortune 500s and start-ups. From involvement with the initial launch of sites like Toys "R" Us, The Vitamin Shoppe and Kodak to specific initiatives for clients including Scholastic, J.Jill, Orbitz, USA Today, CTW and MSN, her role becomes Strategist, Merchant, Facilitator, Educator and Spokesperson. As a veteran and visionary within both the Retailing and the Internet industries, Freedman is a frequent resource to the trade and business press and her speaking engagements have spanned the globe. Freedman most recently completed her first book, It's Just Shopping, which provides a comprehensive; behind-the-scenes look at the evolution of multi-channel selling. For more information about the e-tailing group, visit www.e-tailing.com, call 773-975-7280 or email [e-mail].

About Graeme Grant

Graeme Grant is Chief Operating Officer at Allurent. Prior to Allurent, Graeme was Vice President of Services for Oracle Retail in the Americas region. In this role, he successfully built a services sales organization, a project management organization, and a customer management team while delivering above plan revenue and bookings results. Prior to that, Graeme spent five years with ProfitLogic, a highly successful venture-backed company that developed software applications for retailers. Graeme was an early employee with ProfitLogic and played a variety of key roles including Director of Product Management, Executive Customer Lead, and VP of Professional Services. Graeme also spent several years with Monitor Company, a top tier strategy consulting firm, advising Fortune 500 companies on their most critical strategic decisions. Graeme holds an MBA from Harvard with high distinction, and a BA magna cum laude from Brown.

About Allurent, Inc.

Leading retailers partner with Allurent to create the most compelling online shopping experiences imaginable. Its innovative e-commerce products deliver rich interactions throughout the shopping lifecycle, from browsing to choosing to buying. The result is a superior shopping experience leading to more satisfied customers and greater sales. Allurent's deep experience developing world-class e-commerce software helps the company deliver intuitive and engaging products that are easily configured to match a retailer's brand and integrate with their existing e-commerce infrastructure. Allurent is headquartered in Cambridge, Mass. For additional information please visit www.allurent.com.