Allurent to Host Luncheon Discussion on Improving Your Retail Site's Purchase Path at eTail East 2008.Session to Feature Case Studies from Borders, Anthropologie and Urban Outfitters Urban Outfitters, Inc. NASDAQ: URBN owns and operates three retail clothing brands: Urban Outfitters, Anthropologie and Free People. The first store opened in 1970 in Philadelphia, Pennsylvania, focusing on "funky" fashion and household products. CAMBRIDGE, Mass. -- Allurent(TM) today announced that it is sponsoring a lunch session at eTail East, being held August 4-7 in Washington, DC. Designed to serve as a brainstorming and networking workshop, the theme of the lunch is "Improving Your Site's Purchase Path" and will focus on critical elements such as merchandising merchandising Element of marketing concerned especially with the sale of goods and services to customers. One aspect of merchandising is advertising, which aims to capture the interest of the segment of the population most likely to buy the product. , detailed product information and checkout. As the online channel becomes a key revenue driver, it is imperative to find new and innovative ways to engage consumers and maximize results. In this session, attendees will learn how to combine the power of design with industry-leading technology to create a truly compelling shopping experience that drives incremental Additional or increased growth, bulk, quantity, number, or value; enlarged. Incremental cost is additional or increased cost of an item or service apart from its actual cost. revenue. [TABLE OMITTED] About Allurent, Inc. Leading retailers like Anthropologie, Borders[R], Kohl's[TM] and Urban Outfitters partner with Allurent to create the most compelling online shopping experiences imaginable i·mag·i·na·ble adj. Conceivable in the imagination: imaginable exploits. i·mag . Its innovative e-commerce products deliver rich interactions throughout the shopping lifecycle, from browsing See browse. to choosing to buying. The result is a superior shopping experience leading to more satisfied customers and greater sales. Allurent's deep experience developing world-class e-commerce software helps the company deliver intuitive and engaging products that are easily configured con·fig·ure tr.v. con·fig·ured, con·fig·ur·ing, con·fig·ures To design, arrange, set up, or shape with a view to specific applications or uses: to match a retailer's brand and integrate with their existing e-commerce infrastructure. Allurent is headquartered in Cambridge, Mass. For additional information please visit www.allurent.com. |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion