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Allurent Executives to Discuss Web 2.0 Strategies for Retailers at Shop.org Annual Summit.


Joe Chung and Graeme Grant to Provide Actionable Giving sufficient legal grounds for a lawsuit; giving rise to a Cause of Action.

An act, event, or occurrence is said to be actionable when there are legal grounds for basing a lawsuit on it.
 Information for Retailers Interested in Web 2.0 Technologies

CAMBRIDGE, Mass. -- Allurent(TM) will be a key participant at Shop.org's Annual Summit. Occurring September 17-19 in Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. , NV, the Annual Summit is Shop.org's biggest event, bringing together thousands of retailers to share ideas, discuss trends, and learn the latest in technology and retail developments.

Allurent Co-founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  Joe Chung is bringing together other industry visionaries for a discussion highlighting the newest developments and strategies in Web 2.0 technologies and how they can be utilized to maximize revenue potential.
Who:        Joe Chung, co-founder and CEO, Allurent, Inc.; Rob Harles,
            senior VP marketing solutions, comScore, Inc.;
            David Towers, VP, managing director, Avenue A - Razorfish;
            Doug Mack, VP of hosted & consumer solutions, Adobe; Brian
            Sugar, CEO and publisher, Sugar Publishing

What:       "Web 2.0", Advanced-level Session

When:       Tuesday, September 18; 1:00-2:00 p.m.

Where:      Mandalay Bay Resort & Casino; Mandalay Bay Ballroom,
            I & J; Las Vegas, NV

Register:
www2.compusystems.com/servlet/AttendeeRegLoginServlet?evt_uid=457


Additionally, Graeme Grant, chief operating officer Chief Operating Officer (COO)

The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president.
, will be presenting two sessions in the "Ask the Experts" arena. Entitled en·ti·tle  
tr.v. en·ti·tled, en·ti·tling, en·ti·tles
1. To give a name or title to.

2. To furnish with a right or claim to something:
 "Using RIAs to Create Better Shopping Experiences Online," Grant will guide attendees through the exciting world of Rich Internet Applications This is a list of rich Internet applications. They are organised by their use. Communication
  • Gmail - Webmail client for Google's email service
  • Meebo - An instant messaging client for multiple platforms
 for commerce, using real-world examples of what is and isn't working for Internet retailers today. In this interactive session, Grant will dissect dissect /dis·sect/ (di-sekt´) (di-sekt´)
1. to cut apart, or separate.

2. to expose structures of a cadaver for anatomical study.


dis·sect
v.
 several online sites, examining how leading retailers are adding rich elements such as video and interactive merchandising to their sites to drive conversion rates and increase customer loyalty.
When:          Tuesday, September 18; 12:00-12:30 p.m. &
               Wednesday, September 19; 10:30-11:00 a.m.

Where:         Mandalay Bay Resort & Casino; Shorelines A Exhibit Hall


To learn more about how the Allurent Rich Commerce Suite can power superior shopping experiences on your website, visit Allurent at booth #704.

About Allurent, Inc.

Leading retailers partner with Allurent to create the most compelling online shopping experiences imaginable i·mag·i·na·ble  
adj.
Conceivable in the imagination: imaginable exploits.



i·mag
. Its innovative e-commerce products deliver rich interactions throughout the shopping lifecycle, from browsing to choosing to buying. The result is a superior shopping experience leading to more satisfied customers and greater sales. Allurent's deep experience developing world-class e-commerce software helps the company deliver intuitive and engaging products that are easily configured con·fig·ure  
tr.v. con·fig·ured, con·fig·ur·ing, con·fig·ures
To design, arrange, set up, or shape with a view to specific applications or uses:
 to match a retailer's brand and integrate with their existing e-commerce infrastructure. Allurent is headquartered in Cambridge, Mass. For additional information please visit www.allurent.com.
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Publication:Business Wire
Date:Sep 10, 2007
Words:408
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