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Allurent CEO to Lead Panel of Experts at the Annual Conference for Catalog and Multichannel Merchants.


Panel to Explore the Value of Creating Rich, Interactive Shopping Experiences

CAMBRIDGE, Mass. -- Allurent co-founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  Joe Chung will moderate the panel entitled "Measuring Rich Media: Just Bells and Whistles A slang English term for exceptional features in some product. In the computer field, it typically refers to functions in software that may be greatly appreciated by some users, even though they may not be necessary most of the time.  or Effective Sales Generator?" at the Annual Conference for Catalog catalog, descriptive list, on cards or in a book, of the contents of a library. Assurbanipal's library at Nineveh was cataloged on shelves of slate. The first known subject catalog was compiled by Callimachus at the Alexandrian Library in the 3d cent. B.C.  and Multichannel Using two or more paths for transmission or processing. It can refer to a variety of architectures including (1) multiple I/O channels between the CPU and peripheral devices, (2) multiple wires in a cable, (3) multiple "logical" channels within a single wire or fiber or (4) multiple  Merchants (ACCM ACCM Asynchronous Control Character Map
ACCM AIDS Community Care Montreal (Montreal, Quebec, Canada)
ACCM Annual Conference for Catalog & Multichannel Merchants
ACCM Anesthesiology & Critical Care Medicine
). Held in Boston on May 21-23, ACCM is the largest conference for catalog, Internet and multichannel merchants.

Rich shopping is becoming an increasingly important topic among the most savvy Internet retailers who understand that customers have come to expect the kind of rich, interactive experiences they are having elsewhere on the Web when they're shopping online. During this session, Chung will moderate a panel of industry experts from Anthropologie, Avenue A/Razorfish :
Avenue A | Razorfish Inc. is an interactive agency in the U.S. and is an operating unit of Seattle-based aQuantive, Inc. Avenue A | Razorfish works with companies to build websites and the digital marketing programs that drive
, JCrew, and n2N Commerce, who will share their experiences with rich shopping. Attendees will walk away with an understanding of the value that richer customer interactions provide, how retailers can satisfy the rising expectations of their customers, and lessons learned/best practices from early deployments of richer shopping approaches.

Who: Joe Chung, co-founder and CEO, Allurent, Inc.

What: "Measuring Rich Media: Just Bells and Whistles or Effective Sales Generator?"

When: Tuesday, May 22; 2:15pm-3:30pm

Where: Boston Convention and Exposition Center

To Register: http://accmshow.com/acc_register/

About Allurent, Inc.

Headquartered in Cambridge, Mass., Allurent partners with leading retailers to create the most compelling online shopping experiences imaginable i·mag·i·na·ble  
adj.
Conceivable in the imagination: imaginable exploits.



i·mag
. Our innovative e-commerce products deliver rich interactions throughout the shopping lifecycle, from browsing to choosing to buying. The result is a superior shopping experience leading to more satisfied customers and greater sales. Our deep experience developing world-class e-commerce software helps us deliver intuitive and engaging products that are easily configured to match your brand and integrate with your existing infrastructure. For additional information please visit www.allurent.com.
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Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Article Type:Discussion
Date:May 14, 2007
Words:295
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