Allurent Broadens Product Offerings, Unveils Rich Commerce Suite to Help Retailers Deliver Superior Online Customer Experiences.Rich Commerce Suite Enables Major Retailers to Quickly Offer Better Online Shopping Experiences and Differentiate Themselves from the Competition CAMBRIDGE, Mass. & ORLANDO, Fla. -- Allurent today announced the availability of its Rich Commerce Suite, a set of modular products that enable retailers to easily deliver and maintain great online shopping experiences. The increased availability of Web 2.0 technologies has made customer experience - not simply price - the new basis for competition in e-commerce e-commerce, commerce conducted over the Internet, most often via the World Wide Web. E-commerce can apply to purchases made through the Web or to business-to-business activities such as inventory transfers. . "With the widespread adoption of broadband access See broadband and wireless broadband. and the availability of new Web technologies, creating rich interactions online is simply one area where retailers cannot afford to compromise on features," said Lauren Freedman freed·man n. A man who has been freed from slavery. freedman Noun pl -men History a man freed from slavery Noun 1. , president of the e-tailing group. "These rich interactions will undoubtedly become core features of their site, enabling retailers to rise above the competition and build and sustain their multichannel Using two or more paths for transmission or processing. It can refer to a variety of architectures including (1) multiple I/O channels between the CPU and peripheral devices, (2) multiple wires in a cable, (3) multiple "logical" channels within a single wire or fiber or (4) multiple brand." Successfully delivering a rich shopping experience is much more than adding a few interactive elements to a website. It requires a holistic approach holistic approach A term used in alternative health for a philosophical approach to health care, in which the entire Pt is evaluated and treated. See Alternative medicine, Holistic medicine. that considers all aspects of how retailers create, deliver, and maintain great shopping experiences. Allurent's Rich Commerce Suite delivers exactly that. Each module in the Allurent Rich Commerce Suite consists of world-class consumer interaction features, business tools that give retailers the power to adjust the merchandising merchandising Element of marketing concerned especially with the sale of goods and services to customers. One aspect of merchandising is advertising, which aims to capture the interest of the segment of the population most likely to buy the product. and interaction as needed as needed prn. See prn order. , and industry-leading technology features to support search engine marketing, bookmarking In genetics and epigenetics, bookmarking is a biological phenomenon believed to function as an epigenetic mechanism for transmitting cellular memory of the pattern of gene expression in a cell, throughout mitosis, to its daughter cells. , bandwidth sensing, and other capabilities required to ensure that online stores operate as effectively in practice as they do when retailers imagine them. The suite leverages a retailer's existing e-commerce infrastructure and each module can be configured con·fig·ure tr.v. con·fig·ured, con·fig·ur·ing, con·fig·ures To design, arrange, set up, or shape with a view to specific applications or uses: to match any retailer's unique brand and style. The modules work together and complement each other, so retailers can add them at the right pace for their rich interaction strategy. "We continue to be excited to be working with Allurent," said Calvin Hollinger, CIO CIO: see American Federation of Labor and Congress of Industrial Organizations. (Chief Information Officer) The executive officer in charge of information processing in an organization. of Urban Outfitters Urban Outfitters, Inc. NASDAQ: URBN owns and operates three retail clothing brands: Urban Outfitters, Anthropologie and Free People. The first store opened in 1970 in Philadelphia, Pennsylvania, focusing on "funky" fashion and household products. , Inc. "Allurent's products deliver great shopping experiences that easily integrate with our environment. It is an ideal solution for us." Modules included in the first release of the Rich Commerce Suite include: * Allurent Detail - Allows consumers to easily see merchandise information, view product imagery, and select the specific item attributes they wish to purchase in a concise presentation, increasing products viewed during a shopping session and boosting conversions * Allurent Inline Cart - Give customers immediate access to the items in their order and the running total without leaving the shopping process, reducing abandonment. * Allurent Checkout - Allows customers to complete their transactions without page transitions, reducing abandonment * Allurent Display - Enables retailers to create fresh and engaging interactive product displays that link directly to the shopping process, resulting in greater consumer interest and increased sales * Allurent Navigation - Provides seamless transitions between different areas of the store to creating a completely pageless shopping experience, improving usability How easy something is to use. Both software and Web sites can be tested for usability. Considering how difficult applications are to use and Web sites are to navigate, one would wish that more designers took this seriously. See user interface and usability lab. and increasing customer satisfaction * Allurent Video - Creates a more emotional response to merchandise with commerce-enabled video displays that allow the consumer to interact with merchandise and buy directly from the video * Allurent Match - More effectively merchandises products together - including outfits, collections, and related categories - while allowing consumers to have more control over their own combinations, creating larger transaction sizes and stronger customer loyalty * Allurent Comparison - Enables user-controlled product comparisons that allow consumers to more effectively evaluate multiple products, creating greater confidence in their purchases and stronger customer loyalty * Allurent Configuration - Allows consumers to create customized products from a variety of options, creating a more enjoyable experience and opportunities for valuable add-on sales "Retailers are seeing that Web 2.0 is here and that the customer experience possibilities that it brings are unbelievable," said Joe Chung, co-founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Allurent. "Early leaders in this market have started to set the standard for online shopping, opening up an innovation gap between them and their competitors who are slow to react. Shoppers will soon come to expect rich, interactive shopping online, and retailers have to move quickly to catch up to early leaders. The Allurent Rich Commerce Suite is designed to help retailers catch and surpass their competition." The following modules are immediately available: Allurent Detail, Allurent Inline Cart, Allurent Checkout, Allurent Display, Allurent Navigation, and Allurent Video. Additional modules will be released throughout 2007. To learn more about Allurent's products and how they can help your business, click here or email info@allurent.com. About Allurent Headquartered in Cambridge, Mass., Allurent partners with leading retailers to create the most compelling online shopping experiences imaginable i·mag·i·na·ble adj. Conceivable in the imagination: imaginable exploits. i·mag . Our innovative e-commerce products deliver rich interactions throughout the shopping lifecycle, from browsing See browse. to choosing to buying. The result is a superior shopping experience leading to more satisfied customers and greater sales. Our deep experience developing world-class e-commerce software helps us deliver intuitive and engaging products that are easily configured to match your brand and integrate with your existing infrastructure. For additional information please visit www.allurent.com. |
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