Allurent Becomes an Omniture Accredited Application Partner.Allurent's Retail Customers Can More Easily Measure and Optimize Rich Media Campaigns by Leveraging Omniture Web Analytics CAMBRIDGE, Mass. -- Allurent(TM) today announced that it has met the requirements to achieve Omniture Accredited accredited recognition by an appropriate authority that the performance of a particular institution has satisfied a prestated set of criteria. accredited herds cattle herds which have achieved a low level of reactors to, e.g. Application Partner status. As a result, Allurent's innovative e-commerce products, designed to allow leading retailers to create the most compelling online shopping experiences imaginable i·mag·i·na·ble adj. Conceivable in the imagination: imaginable exploits. i·mag throughout the entire online shopping lifecycle - from browsing to choosing to buying - are immediately available for automated au·to·mate v. au·to·mat·ed, au·to·mat·ing, au·to·mates v.tr. 1. To convert to automatic operation: automate a factory. 2. integration via Omniture Genesis. Companies can now use a pre-configured wizard to automate To turn a set of manual steps into an operation that goes by itself. See automation. integration between Allurent's rich media products and Omniture SiteCatalyst[R]. The technology was introduced yesterday at Omniture's "Plug and Play" Online Marketing launch event in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden . Online retailers implementing Allurent's rich media applications can successfully measure the ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). of e-commerce transactions that take place in Flash-based applications through the integration with Omniture SiteCatalyst. With Allurent and SiteCatalyst, Internet retailers can track customer checkout actions such as cart removals, time spent browsing, amount spent and cart abandonment About Omniture Genesis The era of Web 2.0 has changed the rules of marketing; new ways of engaging customers and enriching their experience are now critical for business success. As a result, companies are realizing they must integrate their marketing environments much more quickly and easily in order to optimize ROI. Omniture Genesis will help marketers by automating the integration process. Omniture Genesis enables "Plug-and-Play" online marketing - an essential capability for powering the new world of Marketing 2.0. A catalog catalog, descriptive list, on cards or in a book, of the contents of a library. Assurbanipal's library at Nineveh was cataloged on shelves of slate. The first known subject catalog was compiled by Callimachus at the Alexandrian Library in the 3d cent. B.C. of pre-built integrations are visually mapped by the marketer to create an integrated marketing ecosystem. Omniture Genesis includes a showcase of accredited marketing application providers, including Allurent. "Many online retailers don't have the appropriate tools to make sense of the site data they measure - particularly for Web 2.0 campaigns that run in Flash or Ajax," said Graeme Grant, Vice President of Sales and Operations at Allurent. "By participating in Omniture Genesis, we can offer our customers easier access to Web analytics that will help them make sense of, and optimize, their rich media campaigns." About Omniture Omniture, Inc., is a leading provider of online business optimization software Free and Open Source software
About Allurent Headquartered in Cambridge, Mass., Allurent partners with leading retailers to create the most compelling online shopping experiences imaginable. Our innovative e-commerce products deliver rich interactions throughout the shopping lifecycle, from browsing to choosing to buying. The result is a superior shopping experience leading to more satisfied customers and greater sales. Our deep experience developing world-class e-commerce software helps us deliver intuitive and engaging products that are easily configured con·fig·ure tr.v. con·fig·ured, con·fig·ur·ing, con·fig·ures To design, arrange, set up, or shape with a view to specific applications or uses: to match your brand and integrate with your existing infrastructure. For additional information please visit www.allurent.com. |
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