Alltrade Tools Launches Line of Kawasaki Brand Power Tools and Equipment.

LAS VEGAS -- Alltrade Tools, a global leader in the design, manufacturing and marketing of tools and shop equipment, has announced the launch of a line of Kawasaki brand power tools and equipment at the National Hardware Show here in Las Vegas.

"For over 35 years, Kawasaki has brought consumers the highest level of fun and adventure with products that deliver unbridled power, excitement and engineering craftsmanship," comments Andy Livian, President and CEO of Alltrade. "Combining this powerful brand equity with our expertise in tool category management will allow Alltrade, Kawasaki and our retail customers to leverage this potent new opportunity."

"Alltrade is a key partner in our efforts to extend the Kawasaki brand into new product categories to further integrate the brand with the everyday lives and activities of a broad range of consumers," comments Barry Beehler, Vice-President of Kawasaki Motors Corp., U.S.A. "Alltrade has a reputation for quality and innovation that meshes perfectly with our heritage of engineering excellence."

Over 40 power tool and equipment products are available, encompassing corded and cordless portable tools, bench and stationary power tools, jumpstarters, inverters and 12V products. Key products, such as the 19.2V cordless drill/driver, are available at two pricing levels: black products for the DIY'er, and green products for the heavy duty user. Every product is UL or ETL certified and offers a two year warranty.

For more information, stop by booth #46012, or contact Alltrade at 800-368-6653.

Alltrade Tools is a global leader in the design, manufacturing and marketing of tools and shop equipment. Since its inception 26 years ago, the company has established a unique reputation for introducing high-value products and innovative merchandising to the retail market.