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Alltel Wireless named 'Official Wireless Corporate Partner of the Central Intercollegiate Athletic Association'.


LITTLE ROCK, Ark. -- Alltel Wireless, America's largest network, today announced the company has been named the "Official Wireless Corporate Partner of the Central Intercollegiate Athletic Association The Central Intercollegiate Athletic Association (CIAA) is a college athletic conference made up of historically black colleges in the southeastern United States. It participates in the NCAA's Division II. ." The three-year agreement provides Alltel customers access to unique CIAA wireless content, including wallpapers, ringtones and fan alerts delivered directly to customers' handsets, keeping fans up-to-date on the latest from America's oldest historically black college conference.

Under the terms of the agreement, Alltel will receive exclusive branding opportunities including signage, and on-field / on-court promotions. In addition, Alltel will be the sponsor of the 2007 CIAA Basketball Tournament Fan Fest Family Fun Zone, will support the CIAA scholarship fund, and can hold on-site job fairs focusing on call center, retail and sales management positions on all 11 CIAA campuses throughout the southeast.

"Alltel is proud to be the official wireless partner of the Central Intercollegiate Athletic Association," said Regina Woziwodzki, director of segment marketing for Alltel Wireless. "In addition to the exclusive content offering, the contributions to the CIAA scholarship fund demonstrate Alltel's commitment to customers and the community."

As part of the sponsorship, Alltel will incorporate their "Fan Alerts" program which gives Alltel Wireless customers access to CIAA news including updated team standings and schedules, player and coach profiles, fan polls, event schedules and ticket information.

The CIAA was founded in 1912 and is based in Hampton, Va. Composed of 11 historically black colleges and universities Historically black colleges and universities (HBCUs) are institutions of higher education in the United States that were established before 1964 with the intention of serving the African American community. They are often liberal arts colleges or universities.  situated along the Eastern seaboard, the CIAA is America's oldest historically black college conference. Last year's CIAA tournament made its Charlotte debut, raising over $1.8 million for scholarships. The 2007 tournament will mark its 62nd anniversary and its second year in Charlotte.

"The CIAA is thrilled to partner with Alltel Wireless," said CIAA Commissioner Leon Kerry. "This partnership allows our fans and students to utilize the most up-to-date mobile technology and receive CIAA related information at their finger tips. We look forward to growing our relationship with Alltel over the next three years."

About the CIAA

The Central Intercollegiate Athletic Association (CIAA) is an athletic conference consisting of 11 historically African-American institutions of higher education: Bowie State University Bowie State University ("Bowie State"), located on 338½ acres (1.4 km²) in unincorporated Prince George's County, Maryland, United States. Located north of the suburban city of Bowie, Bowie State is part of the University System of Maryland. , Elizabeth City State University, Fayetteville State University History
In 1867, seven black men - Matthew N. Leary, Andrew J. Chesnutt, Robert Simmons, George Grainger, Thomas Lomax, Nelson Carter, and David A. Bryant - paid $136 for two lots on Gillespie Street and converted themselves into a self-perpetuating Board of Trustees to
, Johnson C. Smith University Johnson C. Smith University (JCSU) is a private, co-ed, four-year liberal arts institution of higher learning located in the heart of Charlotte, North Carolina; it is affiliated with the Presbyterian Church. JCSU is also a historically black college. , Livingstone College, North Carolina Central University History
NCCU was chartered in 1909 and opened in 1910 as the National Religious Training School and Chautauqua under the leadership of President James E. Shepard.
, St. Augustine's College, St. Paul's College, Shaw University, Virginia State University Virginia State University, at Petersburg; land-grant and state supported; coeducational; chartered 1882 as a normal and collegiate institute, opened 1883, became a normal and industrial institute in 1902.  and Virginia Union University History
By late 1865, the American Civil War was over (which ended slavery in the former Confederate states) and slavery in the United States had officially ended in the Northern and border states as well with the adoption of the 13th Amendment to the U.S. Constitution.
, all working together to set an overall standard of excellence. For more information about the 2007 CIAA Tournament, visit www.ciaatournament.org.

About Alltel

Alltel (NYSE NYSE

See: New York Stock Exchange
: AT) is the owner and operator of the nation's largest wireless network and has more than 11 million wireless customers. For more information about Alltel, please visit http://www.alltel.com.

Alltel, NYSE: AT

www.alltel.com
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Oct 11, 2006
Words:446
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