Alltel Wireless launches interactive content delivery service - Alltel Perks.Customers now have access to content, discounts and offers directly on their handset The part of the telephone that contains the speaker and the microphone. On a desktop phone, the part you hold in your hand is the handset. On a cellphone, the entire phone is the handset. See multihandset cordless and headset. LITTLE ROCK, Ark. -- Customers of Alltel Wireless, America's largest network, can now receive customized content including sports scores, weather, discounts, trivia and more directly on their phone with today's launch of Alltel Perks perk 1 v. perked, perk·ing, perks v.intr. 1. To stick up or jut out: dogs' ears that perk. 2. To carry oneself in a lively and jaunty manner. . After downloading downloading - download the application from the Alltel Shop, Alltel Perks will deliver content to the phone's idle screen when the handset is not in use. Users will receive content including discount offers from local merchants, coupons for favorite restaurants, sports scores, local weather forecasts and more. Delivered messages are maintained in the "Recent Offer Menu" folder In a graphical user interface (GUI), a simulated file folder that holds data, applications and other folders. Folders were introduced on the Xerox Star, then popularized on the Macintosh and later adapted to Windows and Unix. In Unix and Linux, as well as DOS and Windows 3. for a short period of time, so customers can easily take advantage of current offers and discounts. Once registered, the service proactively delivers offers and content to subscribers when their phone is not in use. As offers download To receive a file transmitted over a network. In any communications session, "download" means receive, and "upload" means send. The download/upload often implies a big/little scenario, in which data is being downloaded from the "big" server into the "little" user's computer. to the handset, users can open the banner to display more content by selecting the "View" hot button as indicated on the phone. If any other button is selected the offer will go away, as to not be intrusive in·tru·sive adj. 1. Intruding or tending to intrude. 2. Geology Of or relating to igneous rock that is forced while molten into cracks or between other layers of rock. 3. Linguistics Epenthetic. . While airtime air·time n. 1. The time during which a radio or television station is broadcasting. Also called airspace. 2. The time at which a radio or television program is broadcast. charges may apply to the service, the initial download of the Alltel Perks application from the Alltel Shop is free for Alltel customers. "The launch of Alltel Perks represents an innovative way for our customers to receive offers and information that is of interest, while providing marketers a powerful vehicle for reaching potential customers wherever they may be," said Jeff Giard, Alltel's vice president of product development and mobile advertising. "As handsets continue to evolve into entertainment, media and content delivery devices, Alltel continues to provide our customers with the most useful services and applications, such as Alltel Perks." The Alltel Perks service, powered by Mobile Posse POSSE. This word is used substantively to signify a possibility. For example, such a thing is in posse, that is, such a thing may possibly be; when the thing is in being, the phrase to express it is, in esse. (q.v.) , the first company to launch idle screen-based advertising in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , is fully customizable based on consumer preference and feedback. The application delivers content based on the customers' ZIP code zip code System of postal-zone codes (zip stands for “zone improvement plan”) introduced in the U.S. in 1963 to improve mail delivery and exploit electronic reading and sorting capabilities. , age and gender, in addition to providing information and offers related to specific times of day and days of the week. Examples of the types of offers available include a coupon for $2 off a lunch special at a local restaurant being delivered at 11 a.m. during the work week, or a discount entitling the customer to 10% off their next purchase at a local retail store. To take advantage of an offer, users simply show their handset to the merchant to receive the discount or use the click-to-call capability to contact the vendor directly. "We are thrilled thrill v. thrilled, thrill·ing, thrills v.tr. 1. To cause to feel a sudden intense sensation; excite greatly. 2. To give great pleasure to; delight. See Synonyms at enrapture. to be working with Alltel as they make this innovative service available to their customers," said Jon Jackson, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Mobile Posse. "Our solution delivers graphically rich and interactive content to a broad audience that may not otherwise use data services, thereby enhancing their overall wireless experience." Alltel Wireless continues to provide choice and flexibility to the customer's wireless experience with its exclusive "My Circle" feature, giving customers unlimited free calling to and from any five, 10 or 20 "My Circle" numbers on any network. Alltel Wireless also offers Anytime Plan Changes, which gives customers the flexibility to change their calling plans at any time, without extending their current contract. To access the multimedia content associated with this release, please visit thenewsmarket.com/alltel. Registered members will find broadcast quality video for their purposes, free of charge. About Alltel Wireless Alltel is owner and operator of the nation's largest wireless network and has nearly 14 million customers. For more information about Alltel, please visit www.alltel.com. About Mobile Posse Mobile Posse, Inc., a privately-held company based in McLean, VA, is the leading provider of an idle screen delivery solution for mobile content and advertising. Mobile Posse allows marketers to radically enhance their reach and conversion rates in a convenient and cost-effective manner while strengthening relationships with consumers and carriers. Mobile Posse is the first company to commercially rollout the delivery of graphically rich and interactive permission-based content and advertising messages to the idle-screens of mobile phones in partnership with a U.S. carrier. For more information about Mobile Posse, please visit www.mobileposse.com |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion