Alltel Wireless and Motricity Launch Axcess Ringbacks.Alltel Continues to Push Rich Mobile Experience DURHAM, N.C. & LITTLE ROCK, Ark. -- Alltel Wireless, America's largest network, today announced the launch of its "ringback tones" service that enables customers to choose a song or sound that callers will hear while waiting to be connected to the customer. The ringback tone catalogue includes music from a variety of genres including hip hop hip-hop or hip hop n. 1. A popular urban youth culture, closely associated with rap music and with the style and fashions of African-American inner-city residents. 2. Rap music. adj. , rock and country and enhances Alltel's offerings of other device "customization" products, including, games, ringtones and wallpapers. Motricity's award-winning Fuel technology platform allows Alltel customers to buy ringback tones from the internet, SMS (1) (Storage Management System) Software used to routinely back up and archive files. See HSM. (2) (Systems Management Server) Systems management software from Microsoft that runs on Windows NT Server. and WAP (1) (Wireless Access Point) See access point. (2) (Wireless Application Protocol) A standard for providing cellular phones, pagers and other handheld devices with secure access to e-mail and text-based Web pages. . Ringback tones are now integrated with the current Storefront that Motricity already provides for Alltel Wireless - allowing customers to buy ringtones, graphics and now ringback tones from a central source. "Alltel Wireless continues to offer services that enable customers to live a mobile lifestyle that reflects their unique personality," said Ryan K. Wuerch, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Motricity, a leading provider of mobile content services and solutions. "Motricity is focused on helping companies like Alltel bring a mobile experience that is fun, easy and personalized and we are pleased that Alltel has again chosen Motricity as a strategic business partner." "Motricity has been an important partner in Alltel's commitment to provide our customers the industry's most satisfying mobile experience," said Scott Moody, director of data services for Alltel Wireless, noting that ringbacks is the latest example of that commitment. "Last year, we broke down the carrier calling barrier on the voice side with 'My Circle.' This year, we bring customer choice and control to the user experience with Celltop by making it easy for our customers to tailor their mobile experience to reflect their personalities, preferences and lifestyles." About Alltel Alltel (NYSE NYSE See: New York Stock Exchange : AT) is the owner and operator of the nation's largest network and has more than 11 million wireless customers. For more information about Alltel please visit http://www.alltel.com. About Motricity, Inc. Motricity is a leading provider of mobile content services and solutions that enable consumers to receive the right content at the right time, every time. Motricity's solutions create compelling end user experiences and deliver profitable mobile content offerings for partners such as BET, CBS (Cell Broadcast Service) See cell broadcast. , NBC NBC in full National Broadcasting Co. Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network. , Turner, Cingular, Alltel, Sprint Nextel Sprint Nextel Corporation (NYSE: S) is one of the largest telecommunications companies in the world. With 55 million subscribers, Sprint Nextel operates the third largest wireless telecommunications network in the United States (based on total wireless customers), behind , Palm and others. Motricity's mobile content delivery platform, Fuel[TM], received the 2006 GSM Association (GSM Association, Dublin, Ireland, www.gsmworld.com) A membership association founded in 1987 that promotes the development and evolution of the GSM communications standard worldwide. Award for "Best Service Delivery Platform" and was also named "2005 Premium Mobile Content Platform of the Year" by Frost & Sullivan. Motricity's recent acquisition of GoldPocket Wireless extends Fuel's capabilities, adding messaging aggregation to more than 200 million mobile subscribers and marketing campaign management to our suite of solutions. Motricity is headquartered in Durham, N.C., and has offices in Los Angeles and Munich. For more information, visit www.motricity.com. |
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