Alltel Wireless Partners with Motricity to Launch Celltop.Exclusive, Patent-Pending Technology Changes the Face of the Wireless Phone DURHAM, N.C. -- Alltel Wireless, America's largest network, today announced the launch of Celltop, an exclusive, patent-pending technology that allows customers an easier way to access, manage and organize information currently on their phone. Celltop further demonstrates the carrier's commitment to offering their customers more choice and control over their wireless experience. Now available on select Alltel Wireless phones and on all new Alltel phones by late-2007, Celltop features 10 "cells" pre-installed or via download. Each cell is a category-specific half screen comprised of graphics and text that provides shortcuts See Win Shortcuts. for wireless users to navigate through information and applications including: call log, weather, news, baseball, basketball, football, rodeo, stocks, text messaging Sending short messages to a smartphone, pager, PDA or other handheld device. Text messaging implies sending short messages generally no more than a couple of hundred characters in length. inbox and ringtones. Alltel Wireless chose Motricity, a leading provider of mobile content services and solutions to deliver Celltop to its customers. Motricity provides content and technologies that enable Alltel Wireless to deliver a spectrum of personalized content accessed through a reduced number of navigation clicks. "Once again, Alltel has worked hard to bring a great user experience to its customers," said Ryan K. Wuerch, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Motricity. "With Celltop, Alltel is bringing a rich, simple and personalized experience to the consumer." Through Motricity's Fuel 5 content delivery platform, Alltel Wireless customers are able to access multiple types of highly personalized content. For example, the "News" cell allows users to view top news stories and breaking news; while the "Weather" cell delivers the latest conditions in the user's location of choice including current readings and five-day forecasts. The ringtone The audible sound made by a telephone to announce that a call is coming in. The traditional ringtone was in the 440-480 Hz range, but as cellphone usage grew, it became obvious that ringtone differentiation would become important. cell also provides the ability to toggle To alternate back and forth between two states. toggle - To change a bit from whatever state it is in to the other state; to change from 1 to 0 or from 0 to 1. This comes from "toggle switches", such as standard light switches, though the word "toggle" actually refers to through ringtones with a single tap - making it easier than ever for customers to personalize their wireless phone. Additionally, there are "Football, Basketball and Baseball" cells, delivering live scores and stats from the consumer's favorite teams and players; and the "Stock Market" cell provides information on stocks that are of interest to the customer. A simple and fast user experience is made possible through Motricity's Fuel [TM] Client interface, built to allow an open interface between on-device catalogs and the world's leading storefront platform for mass-market handsets. The Fuel [TM] Client includes "search" capabilities, allowing consumers to access and easily navigate Motricity's large, centrally managed content catalog so they have the richest possible content at their fingertips "Fingertips" is a 1963 number-one hit single recorded live by "Little" Stevie Wonder for Motown's Tamla label. Wonder's first hit single, "Fingertips" was the first live, non-studio recording to reach number-one on the Billboard Pop Singles chart in the United States. . "Wireless carriers have been trying to solve the content discovery and navigation problem for years, and we are proud to be the first wireless carrier to deliver a technology that provides a solution," said Scott Moody, director of data services for Alltel Wireless. "With its modular cells and easy navigation, Celltop will change how our customers discover content and connect to information." To find out more on Celltop please visit http://www.mycelltop.com. About Motricity, Inc. Motricity is a leading provider of mobile content services and solutions that enable consumers to receive the right content at the right time, every time. Motricity's solutions create compelling end user experiences and deliver profitable mobile content offerings for partners such as BET, CBS (Cell Broadcast Service) See cell broadcast. , NBC NBC in full National Broadcasting Co. Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network. , Turner, Cingular, Alltel, Sprint Nextel Sprint Nextel Corporation (NYSE: S) is one of the largest telecommunications companies in the world. With 55 million subscribers, Sprint Nextel operates the third largest wireless telecommunications network in the United States (based on total wireless customers), behind , Palm and others. Motricity's mobile content delivery platform, Fuel[TM], received the 2006 GSM Association (GSM Association, Dublin, Ireland, www.gsmworld.com) A membership association founded in 1987 that promotes the development and evolution of the GSM communications standard worldwide. Award for "Best Service Delivery Platform" and was also named "2005 Premium Mobile Content Platform of the Year" by Frost & Sullivan. Motricity's recent acquisition of GoldPocket Wireless extends Fuel's capabilities, adding messaging aggregation to more than 200 million mobile subscribers and marketing campaign management to our suite of solutions. Motricity is headquartered in Durham, N.C., and has offices in Los Angeles and Munich. For more information, visit www.motricity.com. Alltel (NYSE NYSE See: New York Stock Exchange : AT) is the owner and operator of the nation's largest wireless network and has more than 11 million wireless customers. For more information about Alltel, please visit http://www.alltel.com. |
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