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Alltel Wireless Launches 'My Own Game' Promotion; Students from 12 Partner Universities to Campaign for the Chance to Win the Ultimate College Football Experience - a Game of their Own.


LITTLE ROCK, Ark. -- Alltel ALLTEL Corporation (NYSE: AT) is an American telecommunications company with headquarters in Little Rock, Arkansas. Alltel provides wireless services to residential and business customers in 35 states.  Wireless, America's largest network, today announced the details of its new 'My Own Game' promotion to be launched at 12 of its partner universities. Starting with the University of Florida University of Florida is the third-largest university in the United States, with 50,912 students (as of Fall 2006) and has the eighth-largest budget (nearly $1.9 billion per year). UF is home to 16 colleges and more than 150 research centers and institutes. , Alltel Wireless began accepting essays of 50 words or less from students themed 'Why I Deserve My Own Game.' Ten finalists will be selected at each school for a chance to win the grand prize - a Samsung 42" DLP (Digital Light Processing) A data projection technology from TI that produces clear, readable images on screens in lit rooms. DLP is used in all types of projection devices, from data projectors that weigh only a few pounds to large rear-projection TVs to electronic  HDTV (High Definition TV) A set of digital television (DTV) standards that offer the highest resolution and sharpest picture. Although some HDTV sets are available in standard (rather square) screen sizes, the overwhelming majority of sets are wide screen, which eliminates , a Samsung MP3 player A digital music player that supports the MP3 format, which was the audio format that started a revolution in online music downloads and distribution. All portable music players, the iPod being the most popular, support MP3 along with one or more other audio formats. , a college football game named in their honor As a verb, to accept a bill of exchange, or to pay a note, check, or accepted bill, at maturity. To pay or to accept and pay, or, where a credit so engages, to purchase or discount a draft complying with the terms of the draft.  and tickets to that game for the winner and the winner's "Circle" of 10 friends.

Student finalists must then compete to have the biggest "Circle" by rallying friends, family and classmates Classmates can refer to either:
  • Classmates.com, a social networking website.
  • Classmates (film), a 2006 Malayalam blockbuster directed by Lal Jose, starring Prithviraj, Jayasurya, Indragith, Sunil, Jagathy, Kavya Madhavan, Balachandra Menon, ...
 to cast text message and online votes in their favor. Alltel will provide finalists with campaign tools including a Schwinn mountain bike, the new Samsung u420 phone and their own web page on the contest website. The finalist from each participating university who earns the most votes throughout the entry period will win that school's grand prize.

"Our 'My Own Game' sweepstakes sweepstakes, contest or race, usually a horse race, on which a lottery is run. Prizes are awarded to the holders of winning tickets. In the case of a horse race, the draw is made from the names of all the horses entered in the race and vast numbers of blanks.  provides a unique and compelling way to leverage one of the most powerful assets afforded to us in our collegiate col·le·giate  
adj.
1. Of, relating to, or held to resemble a college.

2. Of, for, or typical of college students.

3. Of or relating to a collegiate church.
 partnerships - our sponsor game day," said Laura Cook, senior vice president of marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales  for Alltel Wireless. "This once-in-a-lifetime college football offering is a demonstration of Alltel's commitment to translate our customer first philosophy into memorable experiences for our valued customers and for the students of our sponsored universities."

Alltel Customers can vote for their favorite student by text messaging Sending short messages to a smartphone, pager, PDA or other handheld device. Text messaging implies sending short messages generally no more than a couple of hundred characters in length.  the candidate's unique key word to 123456. Alternatively, members of the candidates' "Circles" may complete an online ballot at alltelvote.com. Any participant that casts a vote for any student finalist at any university will be automatically entered into a separate drawing for great prizes from Samsung including a 42" DLP HDTV, DVD DVD: see digital versatile disc.
DVD
 in full digital video disc or digital versatile disc

Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology.
 camcorder and 1GB MP3 players.
Promotion schedule:
------------------
----------------------------------------------------------------------
Partner         Essay Entry   Finalists  Voting Period  'My Own Game'
University      Period        Announced                  Day
--------------  ------------  ---------  -------------  --------------
University of                                           9/23 vs.
 Florida        8/24 - 8/28       8/31   9/2 - 9/9      Kentucky
--------------  ------------  ---------  -------------  --------------
North Carolina
 State                                                  9/23 vs.
 University     8/24 - 8/30       8/31   9/2 - 9/9      Boston College
--------------  ------------  ---------  -------------  --------------
University of                                           10/7 vs.
 New Mexico     8/28 - 9/9        9/12   9/16 - 9/23    Wyoming
--------------  ------------  ---------  -------------  --------------
Kansas State                                            10/14 vs.
 University     8/28 - 9/9        9/12   9/16 - 9/23    Nebraska
--------------  ------------  ---------  -------------  --------------
University of                                           10/14 vs.
 Texas-El Paso  8/28 - 9/2         9/6   9/9 - 9/16     Tulane
--------------  ------------  ---------  -------------  --------------
Michigan State                                          10/14 vs.
 University     9/4 - 9/16        9/19   9/23 - 9/30    Ohio State
--------------  ------------  ---------  -------------  --------------
Clemson                                                 10/21 vs.
 University     9/11 - 9/23       9/26   9/30 - 10/7    Georgia Tech
--------------  ------------  ---------  -------------  --------------
Duke                                                    11/4 vs.
 University     9/25 - 10/7      10/10   10/14 - 10/21  Navy
--------------  ------------  ---------  -------------  --------------
University of                                           11/11 vs.
 Oklahoma       8/24 - 9/2         9/6   9/9 - 9/16     Texas Tech
--------------  ------------  ---------  -------------  --------------
University of                                           11/18 vs.
 Virginia       10/9 - 10/21     10/24   10/28 - 11/4   Miami
--------------  ------------  ---------  -------------  --------------
University of                                           11/25 vs.
 Arizona        10/2 - 10/14     10/17   10/21 - 10/28  Arizona State
--------------  ------------  ---------  -------------  --------------
Florida State                                           11/25 vs.
 University     10/2 - 10/14     10/17   10/21 - 10/28  Florida
----------------------------------------------------------------------


For more information about My Own Game, please visit www.alltelvote.com.

About Alltel Wireless

Alltel (NYSE NYSE

See: New York Stock Exchange
: AT) is owner and operator of the nation's largest wireless network and has more than 11 million wireless customers. For more information about Alltel, please visit http://www.alltel.com.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Sep 1, 2006
Words:589
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