Alltel Wireless Billboards 'Vandalized' in Five Cities.Graffiti graffiti Form of visual communication, usually illegal, involving the unauthorized marking of public space by an individual or group. Technically the term applies to designs scratched through a layer of paint or plaster, but its meaning has been extended to other markings. discouraging consumers from adopting 'My Circle' now on outdoor advertisements in Phoenix, Charlotte, Raleigh, Tampa and Little Rock LITTLE ROCK, Ark. -- Alltel Wireless (NYSE NYSE See: New York Stock Exchange : AT), America's largest network, today announced that five of its billboards had been "vandalized" to discourage consumers from adopting the company's exclusive "My Circle" feature. Outdoor ads in Phoenix, Charlotte, Raleigh, Tampa and Little Rock were defaced de·face tr.v. de·faced, de·fac·ing, de·fac·es 1. To mar or spoil the appearance or surface of; disfigure. 2. To impair the usefulness, value, or influence of. 3. with the word "Don't" in orange paint above the description of the brand's "My Circle" value proposition - "Call anyone on any network for free." Each billboard also shows Alltel's sales guy, "Chad," with various graffiti including mustaches, eye patches, horns and fangs. "It's true that our billboards have been defaced," said Frank O'Mara Frank O'Mara (born 17 July 1960 in Limerick) is a retired Irish runner who specialized in the 1500 and 3000 metres. He became World Indoor Champion in 3000 m twice, but never achieved the same success on the outdoor track. , executive vice president of sales and marketing for Alltel Wireless. "However, at this time, we cannot confirm or deny who is responsible. One thing about this act is clear - not everyone is as enthusiastic as our customers are about My Circle." Alltel Wireless recently launched a new fully integrated advertising campaign in support of the company's exclusive "My Circle" feature. The new campaign, called "Sales Guys," features faux employees of Alltel's competitors who come together out of their frustration over the success of "My Circle." The campaign's first national television advertisement A television advertisement, advert or commercial is a form of advertising in which goods, services, organizations, ideas, etc. are promoted via the medium of television. , entitled en·ti·tle tr.v. en·ti·tled, en·ti·tling, en·ti·tles 1. To give a name or title to. 2. To furnish with a right or claim to something: "Food Court," showcases the four "Sales Guys" on their lunch break commiserating about the impact of "My Circle," and concluding that they must to do something to "stop it." Unconfirmed reports from eyewitnesses in Charlotte, Raleigh and Tampa claim that individuals in pink, yellow, red and orange polo shirts were spotted atop the billboards early this morning. Similar reports were made in Little Rock and Phoenix yesterday. My Circle is exclusive to Alltel Wireless and is not offered by any other national carrier. My Circle allows Alltel Wireless customers to get unlimited free calls to and from the 10 phone numbers that matter most to them any time of day without the restrictions associated with nights and weekends. My Circle numbers can be any combination of wireless, home and office numbers located anywhere in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , regardless of local phone company or wireless carrier. These 10 numbers are in addition to Alltel customers' mobile-to-mobile calling community and do not require a special handset The part of the telephone that contains the speaker and the microphone. On a desktop phone, the part you hold in your hand is the handset. On a cellphone, the entire phone is the handset. See multihandset cordless and headset. . To find out more about Alltel's exclusive "My Circle" feature, visit a nearby local Alltel Wireless retail store or log onto www.alltelcircle.com. Alltel is owner and operator of the nation's largest wireless network and has more than 11 million wireless customers. Alltel, NYSE: AT www.alltel.com |
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