Allstate signs celebrity to new ads.Allstate Insurance Co. rolled out a new national advertising campaign at the end of 2003, featuring actor Dennis Haysbert. The "Our Stand" ad campaign features a consumer-related theme. The television ads, featuring Haysbert, premiered in November 2003. Haysbert is known for his current role as President Palmer President Palmer may refer to either of two characters in the television series 24 who have held the office of President of the United States:
The first four "Our Stand" television spots were shot and produced by award-winning director Sam Mendes, known for such firms as Oscar-winning "American Beauty American Beauty n. A type of rose bearing large, long-stemmed purplish-red flowers. " and "Road to Perdition." In addition to television, the campaign will include radio, print and Internet executions. Radio ads launched in November and print ads will run in early 2004. The "Our Stand" campaign was created by Leo Burnett For the company, see . Leo Burnett (October 21, 1891 - June 7, 1971) was an advertising executive famous for creating such icons as the Jolly Green Giant, the Marlboro Man, Toucan Sam, Charlie the Tuna, Morris the Cat, the Pillsbury Doughboy, the 7up "Spot", and Tony the , USA, the company's agency of record for more than four decades. The advertising budget for the new campaign was not disclosed. Allstate's new ad campaign isn't the first time the insurer featured celebrities in its advertising. Allstate's ad campaign in 2001 featured a twist to Allstate's slogan--"You're in Good Hands With Allstate"--with "The Right Hands Make All the Difference." The campaign featured the hands of people whose special qualities allowed them to make a difference in their world. The ads featured the hands of newsmakers such as Jerry Rice Jerry Lee Rice (born October 13, 1962 in Crawford, Mississippi) is a former football wide receiver in the NFL. Rice is widely regarded as one of the greatest players in NFL history, consistently showing exceptional performance and strong work ethic on and off of the field. , Joe Montana Joseph Clifford "Joe" Montana, Jr., (born June 11 1956 in New Eagle, Pennsylvania), nicknamed "Joe Cool" and "The Comeback Kid", is a retired American football player whose professional career in the National Football League (NFL) spanned the late 1970s through the and Ann Lai, inventor and winner of multiple science awards. In 2002, Allstate introduced a national campaign focusing on its change to a financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. provider by tapping into the popularity of the Beatles with baby boomers. The ad campaign featured the song, "When I'm Sixty-Four," performed by Julian Lennon, son of Beatle John Lennon. |
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